At a Glance
- Tasks: Lead AV strategy creation and mentor junior team members in a dynamic media environment.
- Company: Join Medialab, a growing agency with a collaborative culture and innovative projects.
- Benefits: Enjoy 22 days holiday, hybrid working, private medical insurance, and retail discounts.
- Other info: Flexible working arrangements and excellent career growth opportunities await you.
- Why this job: Elevate your career by blending strategic foresight with hands-on execution in AV planning.
- Qualifications: Proven experience in AV campaign planning and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
OUR COMMITMENT TO YOU
- Time to Unwind – 22 days holiday (+ Christmas holiday closure), birthday day off, holiday buying scheme, flexi-hours and work abroad scheme.
- Hybrid Working – Balance between home and office (3 days in office). We welcome requests for flexible working arrangements from the commencement of employment.
- Career Growth – A meritocratic approach to progression with quarterly reviews, CPD Platinum accredited training, mentoring and leadership support.
- Health & Wellbeing – Private medical insurance, health cash plan, gym discounts, wellbeing apps, Mental Health First Aiders and unlimited free professional counselling.
- Supporting Families – Enhanced parental leave, flexible working and life assurance.
- Giving Back – Paid charity days and sustainability initiatives.
- Perks & Rewards – Retail discounts, long-service trips and an unforgettable team culture.
YOUR NEXT CHALLENGE
The AV Account Director is a pivotal senior leader within Medialab’s growing AV department. This role is designed for a dynamic media professional ready to blend senior execution with strategic foresight. While you will maintain a guiding hand on buying, your core mandate will be elevating the agency’s AV planning practice by personally designing sophisticated, holistic strategies and by mentoring and upskilling junior team members to deliver gold-standard output. Operating within an independent agency environment means your remit will be broad, exciting, and highly collaborative. You will be exposed to aspects of agency life such as direct commercial negotiations, deal structures, and close media-owner partnerships.
WHAT YOU'LL BE DOING
- Lead the creation of comprehensive, evidence-based AV strategies that seamlessly balance traditional linear TV reach with modern digital execution.
- Drive planning excellence across the entire Connected TV landscape, ensuring robust integration of BVOD, Sky AdSmart, YouTube, and the long-tail of AVOD.
- Leverage critical industry planning data and tools, demonstrating expert proficiency with Tech Edge, BARB data via DDS, CFlight (BARB's hub) and TouchPoints.
- Actively champion the adoption of forward-thinking practices, including addressable environments. Programmatic addressable TV experience is highly preferable (though not essential).
- Oversee buying and trading delivery of the managers and exec, acting as escalation point for challenges or technical hurdles while enforcing strict governance over budget pacing and value-position reporting.
- Act as the primary strategic advisor for senior clients, taking ownership of annual strategies, high-level media plans, Post-Campaign Analyses (PCAs), and audits.
- Build and nurture strong, senior-level relationships with major broadcasters, streaming platforms, and digital networks to unlock bespoke, client-first opportunities.
- Oversee the day-to-day development of AV Managers, Senior Account Executions, and Account Executions.
MUST HAVE SKILLS
- Strong, demonstrable experience in planning holistic AV campaigns with an absolute bedrock of linear TV expertise.
- A naturally curious, analytical, and critical mindset. You must be able to cut through the industry hype, question face-value claims, and remain cynical of products or platforms that promise the world but lack substance.
- A steadfast reliance on robust data over marketing noise. You should be passionate about getting to the true nub of a product’s performance by interrogating the data to prove actual business value.
- Thorough understanding of and practical planning experience across BVOD, AdSmart, YouTube, and wider AVOD platforms.
- Expert working proficiency with Tech Edge, DDS (BARB), and CFlight.
- A track record of building and maintaining strong relationships with major media owners and publishers.
- Experience managing or mentoring junior team members, with a passion for teaching the craft of strategic planning.
NICE TO HAVE SKILLS
- Experience navigating programmatic buying methods within the CTV space is highly advantageous.
- Familiarity with econometric modelling, incrementality testing, and attribution frameworks to prove campaign effectiveness.
AV Account Director in City of Westminster employer: Medialab Group
At Medialab, we pride ourselves on being an exceptional employer that champions work-life balance and employee wellbeing. With a commitment to career growth through meritocratic progression, comprehensive training, and a vibrant team culture, we offer a unique environment where creativity thrives. Our flexible working arrangements, generous holiday policies, and focus on mental health support make us an ideal place for dynamic professionals looking to make a meaningful impact in the AV industry.
StudySmarter Expert Advice🤫
We think this is how you could land AV Account Director in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Medialab Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Medialab Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Medialab Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Medialab Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace AV Account Director in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Medialab Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Medialab Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Medialab Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Medialab Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Medialab Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Medialab Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
