At a Glance
- Tasks: Lead digital media strategies and manage key client accounts across various platforms.
- Company: Join Medialab, the UK's top independent media agency with a vibrant culture.
- Benefits: Enjoy competitive salary, flexible working, and extensive health and wellbeing perks.
- Other info: Dynamic environment with opportunities for growth and a supportive team culture.
- Why this job: Make an impact in a fast-growing agency while developing your career in digital media.
- Qualifications: Experience in digital paid media, particularly Paid Social, Display, and Online Video.
The predicted salary is between 38000 - 43000 £ per year.
JOIN OUR JOURNEY
Medialab is the UK’s leading independent media agency, and one of the fastest growing in the industry. We’re a media agency that’s made differently: purpose-led, data-driven, founder-run and proudly independent. Our entrepreneurial spirit means success is rewarded and there are no limits to what you can achieve, which our employees agree with, evidenced by being a Campaign ‘Best Place to work’ for the last 5 years in a row, Campaign's Independent Agency of the Year 2024 and The Sunday Times Best Places to Work 2025. We are IPA Effectiveness accredited, an IPA People-First agency and widely awarded including a double-gold at the 2024 IPA Effectiveness Awards for our work with Laithwaites.
Our independence means we can focus 100% on doing the right thing to secure success for our clients and our brilliant people. We work with a wide variety of clients including Hovis, Sharps Bedrooms, SunLife, Standard Life, Laithwaites Wine, EMMA Mattresses, Save the Children, Mind, Guide Dogs, Alzheimer’s Society, RNLI and Clearscore.
OUR VALUES
- Commit to Doing the Right Thing (Act with integrity and accountability)
- Help People Flourish (Invest in people)
- Dig Deeper to Understand Better (Data driven curiosity)
OUR COMMITMENT TO YOU
Working at Medialab comes with lots of perks including all the usual things you would expect, such as a competitive salary package, pension, season ticket loans, cycle to work scheme, weekly social events and big summer / end of year celebrations. On top of that, we offer extra benefits, which make life at Medialab even more rewarding:
- Time to Unwind – 22 days holiday (+ Christmas holiday closure), birthday & mental health day off, holiday buying scheme, flexi-hours and work abroad scheme.
- Hybrid Working – Balance between home and office. We welcome requests for flexible working arrangements from the commencement of employment.
- Career Growth – A meritocratic approach to progression with quarterly reviews, CPD Platinum accredited training, mentoring and leadership support.
- Health & Wellbeing – Private medical insurance, health cash plan, gym discounts, wellbeing apps Mental Health First Aiders and unlimited free professional counselling.
- Supporting Families – Enhanced parental leave, flexible working and life assurance.
- Giving Back – Paid charity days and sustainability initiatives.
- Perks & Rewards – Retail discounts, long-service trips and an unforgettable team culture.
YOUR NEXT CHALLENGE
We are hiring for a Digital Account Director to play an integral role within one of our Client Planning teams, requiring deep experience and understanding of digital paid media, specifically Paid Social, Display and Online Video. This role will serve several key clients across various digital channels, including but not limited to paid social, display, and online video strategy and activation.
This role requires a strong understanding of how to plan, set up, and monitor digital campaigns, as well as a working understanding of data analysis and insight techniques and a competent level of general marketing and creative processes. The position offers significant room for growth and career progression, with training provided to cover any knowledge gaps. Experience in direct response (DR) objectives is essential, with experience in upper-funnel brand awareness objectives important.
Along with strong digital technical skills, you will be client-facing and adept at presenting strategic plans and leading campaign activation and reviews. You will help develop effective ways of working, managing, motivating, and training Digital Managers and Executives.
WHAT YOU’LL BE DOING
- Accountable for social and programmatic strategy and media plan activation across your key clients. As well as providing consultation on sizeable digital briefs across the wider Client planning team, where needed.
- Taking ownership of client accounts, including sharing strategic opportunities, creating and presenting yearly forecasts & plans, day-to-day campaign management, preparation and delivery of post-campaign analysis, and client engagement.
- Responsible for ensuring Digital Managers and Executives deliver best-in-class client leadership, alongside the Client Planning teams, and best practice digital activation for all clients, through ownership of in team training, process management and consultation.
- Quickly learning about and adopting Medialab’s data driven approach to media, and our high levels of client service, being a resourceful and independent thinker and problem solver.
- Deliver accurate and detailed media plans and yearly forecasts across digital channels, including Paid Social, Display and Video. Including providing reasoned rationale and performance projections based on client/platform data.
- Presenting strategic recommendations to clients to help them achieve their long term objectives, whilst also continuing to raise the bar and constructively challenging media plans to drive growth for clients.
- Working with in-team Digital Directors to support Operational & Strategic projects including; training, process, partner relationships, product testing & onboarding, measurement, thought leadership and best practises.
THE SKILLS YOU WILL BRING
- Experience of activating Paid Social, Display and Video strategy to the highest standard. Including experimentation and an understanding of best practice in key platforms.
- Experience delivering these campaigns through social platforms, and the Google stack, including DV360. Experience with programmatic partners is desirable.
- Deep knowledge and proven performance utilising key digital platforms; including but not limited to Platform Business Managers, Google Campaign Manager, and Google Analytics.
- Deep understanding of digital performance to analyse clients’ historic and current activity to inform your media recommendations.
- Ability to communicate complex topics with clarity, confidence and conviction, to both specialist and non-specialist audiences.
- Highly numerate and able to set and monitor budgets across multiple campaigns.
- Adept at juggling multiple projects for multiple stakeholders.
Digital Account Director in Cardiff employer: Medialab Group
Medialab Group is an excellent employer for those looking to thrive in a dynamic and innovative environment. With a focus on strategic client relationships and cross-channel media campaigns, employees benefit from a competitive salary, hybrid working arrangements, and ample opportunities for professional growth. The collaborative work culture fosters creativity and efficiency, making it an ideal place for passionate individuals to make a meaningful impact in the media planning industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Account Director in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Medialab Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Medialab Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Medialab Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Medialab Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Account Director in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Medialab Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Medialab Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Medialab Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Medialab Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Medialab Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Medialab Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
