At a Glance
- Tasks: Leverage data to optimise digital audiences for advertisers across our media brands.
- Company: Join an international media group committed to independent journalism and societal impact.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and professional development opportunities.
- Other info: Collaborative environment promoting equality, diversity, and inclusion.
- Why this job: Shape the future of digital advertising while working with cutting-edge tools and data.
- Qualifications: 2+ years in digital insights or analytics; degree in relevant field required.
The predicted salary is between 30000 - 40000 £ per year.
Department: Advertising
Function: Data and Analytics
Reporting to: Head of B2B Operations and Performance
Location: Belfast
Type: Full time; Permanent; Hybrid.
Who We Are
We are an International Media Group with a commanding presence in Belgium, the Netherlands, Ireland, Germany, and Luxembourg. As a publisher, we believe unconditionally in independent journalism and strong and relevant media that makes a positive contribution to people and society. With more than 30 news brands across 5 countries, we bring information to the world, provide clarity on the global agenda, and positively contribute to people and society. Our brands are at the heart of society: they inform, represent, and unify their readers. Our independent and outstanding journalism enables readers to form objective opinions on subjects which are important for themselves or society. This enables people to make informed decisions and balanced choices.
Role Purpose
As a Digital Insights Analyst, you will play a pivotal role in leveraging data to create, manage, and optimise digital audiences for advertisers across Mediahuis brands. Collaborating with commercial, product and operations teams, you will translate complex data into actionable insights, enabling advertisers to reach their target audiences effectively. This role combines strategic thinking, technical expertise, and creativity to maximise audience engagement and revenue potential.
Key Responsibilities
- Audience Development & Segmentation: Utilise tools such as GA4, BigQuery, Data Management Platforms, and Power BI / Google Data Studio to segment and analyse digital audiences. Develop and maintain privacy-safe audience segments (behavioural, contextual, and first-party data), including modelled/lookalike audiences to scale reach. Maintain a consistent audience taxonomy (IAB-aligned contextual categories, brand suitability, and core behavioural definitions) and keep it updated as products evolve. Work with Ad Ops to ensure audience segments are correctly implemented in GAM (key-values, targeting) and documented for Sales use.
- Campaign Support & Optimisation: Collaborate with commercial teams to provide pre-sales insights (audience reach/forecasting and TGI insights) and post-campaign performance analysis. Identify trends and actionable insights to optimise campaign outcomes (targeting, placement, creative learnings) and refine audience strategy and products.
- Data Analysis & Reporting: Design and maintain dashboards that provide stakeholders with up-to-date audience insights, delivery health, and campaign performance metrics. Monitor key business KPIs, ensuring data accuracy and timely reporting; build basic anomaly flags/alerts for pacing, audience depletion, and data quality issues.
- Strategic Collaboration: Act as a data advisor to senior stakeholders, helping to shape digital audience strategy, measurement approach, and new revenue initiatives. Share best practices across teams in Belfast, Dublin, Belgium, and Holland, fostering innovation and learning.
- Continuous Improvement: Drive process enhancements in data collection, analysis, and reporting to improve operational efficiency. Stay updated on digital advertising trends and platform changes (privacy regulation, consent, signal loss, identity) to maintain a competitive edge.
Experience & Skills Required
- Essential Experience: Minimum 2 years of experience in digital insights, analytics, or a similar field. Proven expertise in audience segmentation and campaign optimisation. Experience working across multiple projects in a dynamic, fast-paced environment.
- Technical Skills: Advanced Microsoft Excel skills; comfortable working with large datasets and joining signals across platforms. Strong understanding of the digital media and ad-tech landscape (GAM fundamentals, programmatic concepts, audience/identity, measurement).
- Interpersonal Skills: Excellent communication and presentation skills, with the ability to explain complex concepts to non-technical stakeholders. Team player with a collaborative and flexible approach to work. Strong attention to detail and a logical, data-driven mindset.
Qualifications
A degree in Business, IT, Digital Marketing, Data Analytics, or a related field. This role offers the opportunity to shape the future of digital advertising in publishing, working with cutting-edge tools and data to deliver measurable results for advertisers.
Benefits
- Hybrid Working arrangements
- Competitive Salary
- Pension contribution after 6 months
- 25 Days holidays
- Access to learning and development programmes
- Free employee assistance programme
EQUALITY, DIVERSITY & INCLUSION
Mediahuis Ireland values the enrichment that comes from a diverse workforce and seeks to promote equality, prevent discrimination and protect the rights of each individual. We are committed to fostering an environment of equality, diversity and inclusion in our organisation and welcome applications from all individuals. Additionally, we can make reasonable accommodations for a person with a disability during the recruitment process. Mediahuis Ireland is an equal opportunities employer.
Digital Insights Analyst in Newtownabbey employer: Mediahuis
At Mediahuis Ireland, we pride ourselves on being an exceptional employer, offering a dynamic work culture that champions independent journalism and societal contribution. As a Digital Insights Analyst in Belfast, you will benefit from hybrid working arrangements, competitive salaries, and robust learning and development programmes, all while collaborating with a diverse team dedicated to innovation and excellence in digital advertising. Join us to not only advance your career but also to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Insights Analyst in Newtownabbey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how your skills as a Digital Insights Analyst can contribute to their mission. Tailor your responses to show you're a perfect fit!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. Focus on articulating your experience with data analysis and audience segmentation clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Mediahuis.
We think you need these skills to ace Digital Insights Analyst in Newtownabbey
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Insights Analyst role. Highlight your experience with audience segmentation and data analysis, and don’t forget to mention any tools like GA4 or Power BI that you’ve used. We want to see how your skills match what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital insights and how you can contribute to our team. Be sure to mention specific projects or experiences that relate to the job description. We love a good story!
Show Off Your Data Skills:Since this role is all about data, make sure to showcase your analytical skills in your application. Include examples of how you've used data to drive decisions or improve outcomes in previous roles. We’re keen to see your data-driven mindset in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, you’ll find all the details you need right there!
How to prepare for a job interview at Mediahuis
✨Know Your Data Tools
Familiarise yourself with the tools mentioned in the job description, like GA4, BigQuery, and Power BI. Be ready to discuss how you've used these tools in past roles to analyse data and derive insights.
✨Showcase Your Analytical Skills
Prepare examples of how you've segmented audiences and optimised campaigns in previous positions. Highlight specific metrics or outcomes that demonstrate your impact on audience engagement and revenue.
✨Communicate Clearly
Practice explaining complex data concepts in simple terms. You might be asked to present findings to non-technical stakeholders, so being able to communicate effectively is key.
✨Stay Updated on Trends
Research current trends in digital advertising and data privacy regulations. Being knowledgeable about the latest developments will show your passion for the industry and your commitment to continuous improvement.
