At a Glance
- Tasks: Leverage data to optimise digital audiences for top media brands.
- Company: Join an international media group committed to independent journalism.
- Benefits: Enjoy hybrid working, competitive salary, and 25 days holiday.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Shape the future of digital advertising with cutting-edge tools and insights.
- Qualifications: 2+ years in digital insights and a degree in a related field.
The predicted salary is between 30000 - 40000 £ per year.
Location: Belfast
Type: Full time; Permanent; Hybrid.
Who We Are
We are an International Media Group with a commanding presence in Belgium, the Netherlands, Ireland, Germany, and Luxembourg. As a publisher, we believe unconditionally in independent journalism and strong and relevant media that makes a positive contribution to people and society. With more than 30 news brands across 5 countries, we bring information to the world, provide clarity on the global agenda, and positively contribute to people and society. Our brands are at the heart of society: they inform, represent, and unify their readers. Our independent and outstanding journalism enables readers to form objective opinions on subjects which are important for themselves or society. This enables people to make informed decisions and balanced choices.
Role Purpose
As a Digital Insights Analyst, you will play a pivotal role in leveraging data to create, manage, and optimise digital audiences for advertisers across Mediahuis brands such as Independent.ie, Belfasttelegraph.co.uk. Collaborating with commercial, product and operations teams, you will translate complex data into actionable insights, enabling advertisers to reach their target audiences effectively. This role combines strategic thinking, technical expertise, and creativity to maximise audience engagement and revenue potential.
Key Responsibilities
- Audience Development & Segmentation
- Utilise tools such as GA4, BigQuery, Data Management Platforms, and Power BI / Google Data Studio to segment and analyse digital audiences.
- Develop and maintain privacy-safe audience segments (behavioural, contextual, and first-party data), including modelled/lookalike audiences to scale reach.
- Maintain a consistent audience taxonomy (IAB-aligned contextual categories, brand suitability, and core behavioural definitions) and keep it updated as products evolve.
- Work with Ad Ops to ensure audience segments are correctly implemented in GAM (key-values, targeting) and documented for Sales use.
- Campaign Support & Optimisation
- Collaborate with commercial teams to provide pre-sales insights (audience reach/forecasting and TGI insights) and post-campaign performance analysis.
- Identify trends and actionable insights to optimise campaign outcomes (targeting, placement, creative learnings) and refine audience strategy and products.
- Data Analysis & Reporting
- Design and maintain dashboards that provide stakeholders with up-to-date audience insights, delivery health, and campaign performance metrics.
- Monitor key business KPIs, ensuring data accuracy and timely reporting; build basic anomaly flags/alerts for pacing, audience depletion, and data quality issues.
- Strategic Collaboration
- Act as a data advisor to senior stakeholders, helping to shape digital audience strategy, measurement approach, and new revenue initiatives.
- Share best practices across teams in Belfast, Dublin, Belgium, and Holland, fostering innovation and learning.
- Continuous Improvement
- Drive process enhancements in data collection, analysis, and reporting to improve operational efficiency.
- Stay updated on digital advertising trends and platform changes (privacy regulation, consent, signal loss, identity) to maintain a competitive edge.
Experience & Skills Required
- Essential Experience
- Minimum 2 years of experience in digital insights, analytics, or a similar field.
- Proven expertise in audience segmentation and campaign optimisation.
- Experience working across multiple projects in a dynamic, fast-paced environment.
- Technical Skills
- Advanced Microsoft Excel skills; comfortable working with large datasets and joining signals across platforms.
- Strong understanding of the digital media and ad-tech landscape (GAM fundamentals, programmatic concepts, audience/identity, measurement).
- Interpersonal Skills
- Excellent communication and presentation skills, with the ability to explain complex concepts to non-technical stakeholders.
- Team player with a collaborative and flexible approach to work.
- Strong attention to detail and a logical, data-driven mindset.
- Qualifications
- A degree in Business, IT, Digital Marketing, Data Analytics, or a related field.
This role offers the opportunity to shape the future of digital advertising in publishing, working with cutting-edge tools and data to deliver measurable results for advertisers.
Benefits
- Hybrid Working arrangements
- Competitive Salary
- Pension contribution after 6 months
- 25 Days holidays
- Access to learning and development programmes
- Free employee assistance programme
EQUALITY, DIVERSITY & INCLUSION
Mediahuis Ireland values the enrichment that comes from a diverse workforce and seeks to promote equality, prevent discrimination and protect the rights of each individual. We are committed to fostering an environment of equality, diversity and inclusion in our organisation and welcome applications from all individuals. Additionally, we can make reasonable accommodations for a person with a disability during the recruitment process. Mediahuis Ireland is an equal opportunities employer.
Digital Insights Analyst employer: Mediahuis
Mediahuis Ireland is an exceptional employer that champions independent journalism and fosters a collaborative work culture in the vibrant city of Belfast. With a commitment to employee growth through learning and development programmes, competitive salaries, and hybrid working arrangements, we empower our Digital Insights Analysts to leverage cutting-edge tools and data to make a meaningful impact in the digital advertising landscape. Join us in shaping the future of media while enjoying a diverse and inclusive workplace that values every individual's contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Insights Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their audience and how your skills as a Digital Insights Analyst can help them optimise their campaigns. Tailor your responses to show you’re the perfect fit!
✨Tip Number 3
Show off your analytical skills! Bring examples of how you've used data to drive insights in past roles. Whether it’s through dashboards or audience segmentation, make sure you can demonstrate your expertise in a way that resonates with the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you on board!
We think you need these skills to ace Digital Insights Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Insights Analyst role. Highlight your experience with audience segmentation and data analysis, and don’t forget to mention any tools like GA4 or Power BI that you’ve used.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital insights and how your skills can help us at Mediahuis. Be sure to connect your experience with our mission of delivering independent journalism.
Showcase Your Data Skills:Since this role involves a lot of data work, make sure to showcase your technical skills. Mention your proficiency in Excel and any experience you have with large datasets or ad-tech concepts. We love a data-driven mindset!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing candidates we’re excited to meet!
How to prepare for a job interview at Mediahuis
✨Know Your Data Tools
Familiarise yourself with tools like GA4, BigQuery, and Power BI before the interview. Be ready to discuss how you've used these platforms in past roles to analyse digital audiences and optimise campaigns.
✨Showcase Your Analytical Skills
Prepare examples of how you've translated complex data into actionable insights. Think about specific campaigns where your analysis led to improved audience engagement or revenue, and be ready to share those stories.
✨Understand the Company’s Brands
Research Mediahuis and its various brands. Understand their audience and how they contribute to society through journalism. This will help you align your answers with their mission and demonstrate your genuine interest in the role.
✨Communicate Clearly
Practice explaining technical concepts in simple terms. Since you'll be working with non-technical stakeholders, being able to communicate your insights clearly is crucial. Consider doing mock interviews to refine this skill.
