At a Glance
- Tasks: Support brand building and audience growth for leading news brands in Northern Ireland.
- Company: Join Mediahuis, a dynamic media company with a focus on innovation.
- Benefits: Enjoy 35 days annual leave, flexible working options, and career development opportunities.
- Other info: Flexible working arrangements available to suit your lifestyle.
- Why this job: Make a real impact in the media landscape while gaining hands-on marketing experience.
- Qualifications: 2 years of marketing experience and a proactive, positive attitude.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking a B2C Marketing Executive to support brand building, audience growth and audience monetisation across Mediahuis Ireland's portfolio of leading news brands, including the Belfast Telegraph, Irish Independent and Crime World. A higher proportion of day-to-day activity will be focused on the Belfast Telegraph, so we are looking for someone who understands Northern Ireland well and can spend time in our Belfast office. This is a full-funnel, generalist marketing role covering brand, subscription marketing, audience growth, research, media planning and campaign delivery. The role will also support the development and launch of new products and editorial verticals, including contributing to brand positioning and visual identity work.
Working as part of the B2C marketing team, the successful candidate will gain hands-on experience across the full lifecycle of marketing activity, from insight and planning through to execution, evaluation and optimisation with increasing ownership of campaigns and projects over time. We value ability, curiosity and attitude as much as specific channel experience. We are open to applications on a full-time or part-time basis and are happy to discuss flexible working arrangements.
Key Responsibilities- Support the development and execution of brand strategy across multiple news brands
- Contribute to brand positioning work, including the development of visual identities for new products, verticals and initiatives
- Work with internal design resource and specialist external agencies to deliver high-quality creative assets
- Support audience growth, engagement and subscription marketing activity across the full funnel
- Assist with the planning and delivery of brand, brand-response and direct-response campaigns
- Ensure marketing activity supports both audience growth and revenue objectives
- Support larger, cross-brand campaigns led by senior marketers
- Take ownership of smaller BAU campaigns
- Manage small campaign budgets where activity is delivered externally
- Support the development and launch of new products, propositions and editorial verticals
- Contribute marketing input to go-to-market planning and launch activity
- Support media planning with agency partners
- Deploy campaigns across owned media
- Use audience research and campaign performance data to inform decisions
- Minimum of 2 years experience in a marketing role
- Experience working across the marketing funnel
- Interest in brand building, audience growth and subscription businesses
- Proactive, positive attitude and ownership mindset
- Comfort in fast-moving environments
- Experience supporting product or proposition launches
- Exposure to subscription or membership marketing
- Interest in news, media or cultural brands
- Strong learning ability and intellectual curiosity
- Comfort working across brands and priorities
- Good judgement and ability to escalate appropriately
From supportive working options and wellbeing initiatives, to learning opportunities and career growth, Mediahuis is a place where you can do meaningful work and thrive. These are just a few of the benefits our team members receive: 35 days annual leave (including...
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive Mediahuis JBLE1_NI in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mediahuis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mediahuis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mediahuis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mediahuis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive Mediahuis JBLE1_NI in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mediahuis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mediahuis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mediahuis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mediahuis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mediahuis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mediahuis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
