At a Glance
- Tasks: Lead data-driven insights to enhance digital advertising performance across premium news brands.
- Company: Join an international media group committed to independent journalism and societal impact.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and professional development opportunities.
- Other info: Dynamic environment with a focus on innovation and continuous improvement.
- Why this job: Make a real difference in the media landscape while developing your analytical and leadership skills.
- Qualifications: 3-5 years in digital insights or analytics; strong communication and team management skills.
The predicted salary is between 40000 - 50000 € per year.
Department: Advertising
Function: Data and Analytics
Reporting to: Head of B2B Operations and Performance
Location: Belfast
Type: Full time; Permanent; Hybrid.
Who We Are
We are an International Media Group with a commanding presence in Belgium, the Netherlands, Ireland, Germany, and Luxembourg. As a publisher, we believe unconditionally in independent journalism and strong and relevant media that makes a positive contribution to people and society. With more than 30 news brands across 5 countries, we bring information to the world, provide clarity on the global agenda, and positively contribute to people and society. Our brands are at the heart of society: they inform, represent, and unify their readers. Our independent and outstanding journalism enables readers to form objective opinions on subjects which are important for themselves or society. This enables people to make informed decisions and balanced choices.
Role Purpose
As the Insights & Performance Manager, you will lead the development, delivery, and evolution of data‑driven insights that power commercial decision‑making across Mediahuis’ premium news brands, including Independent.ie, Belfasttelegraph.co.uk and Crimeworld.com. You will oversee advertising audience, digital insights and performance reporting, including display, audio, and video formats, ensuring stakeholders have clear, actionable intelligence that drives growth in digital advertising effectiveness. Working closely with ad operations, you will utilise platforms such as Google Ad Manager (GAM) to deliver accurate, timely performance data across all commercial channels. This role blends analytical expertise, commercial acumen, and leadership. You will manage and mentor a small team, champion best‑in‑class reporting practices, and collaborate closely with sales, operations and product teams to enhance performance across the B2B advertising business.
Key Responsibilities
- Lead the analysis of digital audience behaviour, advertising performance, and revenue/yield trends to support strategic commercial decision‑making.
- Oversee the creation of advanced audience segments using behavioural, contextual, and demographic data to support targeting and campaign performance.
- Collaborate with commercial teams to identify performance drivers and optimisation opportunities that strengthen advertiser outcomes and support revenue growth.
- Utilise Google Ad Manager (GAM) to manage and interrogate ad delivery data to help troubleshoot discrepancies, and support inventory and yield analysis across direct and programmatic channels.
- Enhance performance reporting for audio and video advertising campaigns.
Insights, Reporting & Measurement
- Own the development and maintenance of dashboards and reporting suites across Power BI, Google Data Studio, BigQuery and other internal tools.
- Ensure reporting is accurate, timely, and aligned with business KPIs, enabling stakeholders to monitor performance effectively.
- Develop enhanced measurement frameworks, including attribution, test‑and‑learn approaches, and performance benchmarking.
- Translate complex data into clear narratives and recommendations for senior leadership.
Commercial Strategy & Stakeholder Collaboration
- Act as a trusted advisor to senior commercial leaders, providing insight that shapes pricing, product, audience strategy, and revenue initiatives.
- Support the development of new advertising propositions through insight‑led analysis of market trends, advertiser needs, and audience behaviour.
Team Leadership & Development
- Line‑manage, coach, and mentor team members, fostering a culture of curiosity, continuous improvement, and analytical excellence.
- Support capability development across the wider commercial team by sharing best practice in AI & data literacy, measurement, and performance analysis.
Process, Innovation & Continuous Improvement
- Drive improvements in data quality, reporting workflows, and analytical processes to increase efficiency and reliability.
- Identify opportunities to automate manual reporting tasks and streamline operational performance.
- Stay informed on emerging technologies, AI and digital advertising trends, applying relevant innovations to enhance Mediahuis’ commercial performance.
- Contribute to cross‑functional projects, applying strong organisational and project management skills.
Experience & Skills Required
- Minimum 3–5 years’ experience in digital insights, analytics, performance management, or a similar commercial data role.
- Proven experience delivering insights that influence commercial strategy and improve performance.
- Experience working in a fast‑paced digital advertising, media, or publisher environment, ideally with exposure to ad operations, Google Ad Manager, and audio or video advertising.
- Strong experience in audience and customer segmentation, including behavioural, demographic, and contextual approaches.
- Demonstrable experience in stakeholder management, presenting insights, and influencing senior decision‑makers.
Technical Skills
- Proficiency in Google Ad Manager (GAM), Power BI, Google Analytics, BigQuery, Data Studio, or other similar ad tech, BI, or analytics platforms.
- Advanced Excel skills and confidence working with large datasets.
- Strong understanding of digital advertising metrics, audience measurement, and campaign performance analysis across display, audio, and video formats, including programmatic trading environments.
- Experience with forecasting, modelling, or predictive analytics is advantageous.
Interpersonal & Leadership Skills
- Excellent communication skills, with the ability to simplify complex data for non‑technical audiences.
- Experience coaching, mentoring, or managing team members.
- Collaborative mindset with the ability to work across commercial, product, and editorial teams.
- Strong attention to detail, critical thinking, and a proactive, solutions‑focused approach.
Desirable Skills
- Experience in project management or leading cross‑functional initiatives.
- Knowledge of publishing industry challenges, audience trends, and the wider digital advertising landscape, including programmatic ecosystems, SSPs, and header bidding.
- Familiarity with audio and video ad delivery and associated reporting.
- Hands‑on experience with Google Ad Manager or a Data Management Platform (DMP).
- Interest in AI, automation, and emerging analytics technologies.
Qualifications
- A degree in Business, Data Analytics, Digital Marketing, IT, or a related field (or equivalent experience).
Benefits
- Hybrid Working arrangements
- Competitive Salary
- Pension contribution after 6 months
- 25 Days holidays
- Access to learning and development programmes
- Free employee assistance programme
Equality, Diversity & Inclusion
Mediahuis Ireland values the enrichment that comes from a diverse workforce and seeks to promote equality, prevent discrimination and protect the rights of each individual. We are committed to fostering an environment of equality, diversity and inclusion in our organisation and welcome applications from all individuals. Additionally, we can make reasonable accommodations for a person with a disability during the recruitment process. Mediahuis Ireland is an equal opportunities employer.
Insights & Performance Manager in Belfast employer: Mediahuis IRL
At Mediahuis, we pride ourselves on being an exceptional employer, offering a dynamic work culture that champions independent journalism and societal contribution. Located in Belfast, our hybrid working model promotes flexibility while providing competitive salaries, generous holiday allowances, and robust learning and development opportunities. Join us to be part of a diverse team that values equality and fosters continuous growth, all while making a meaningful impact through data-driven insights in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Insights & Performance Manager in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand their products and audience. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are speaking about your experience and skills, the better you'll perform when it counts.
✨Tip Number 4
Don't forget to follow up after interviews! A simple thank-you email can leave a lasting impression and keep you top of mind for the hiring team. Plus, it shows your enthusiasm for the position.
We think you need these skills to ace Insights & Performance Manager in Belfast
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital insights and performance management. We want to see how your skills align with the role of Insights & Performance Manager, so don’t hold back on showcasing your relevant achievements!
Showcase Your Analytical Skills:Since this role is all about data-driven insights, be sure to include examples of how you've used analytics tools like Google Ad Manager or Power BI in your previous roles. We love seeing candidates who can translate complex data into actionable insights!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to explain your experience and how it relates to the job. Remember, we’re looking for someone who can communicate effectively, so let your writing reflect that!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Mediahuis IRL
✨Know Your Data Tools
Make sure you're familiar with Google Ad Manager, Power BI, and other analytics platforms mentioned in the job description. Brush up on how to interpret data and create reports, as you'll likely be asked about your experience with these tools during the interview.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive commercial decisions in previous roles. Be ready to discuss specific insights you've provided that influenced strategy or improved performance, especially in a fast-paced digital advertising environment.
✨Understand the Audience
Research the company's audience and their news brands. Be prepared to discuss how you would analyse audience behaviour and create advanced segments to enhance advertising effectiveness. This shows that you understand the role's impact on the business.
✨Demonstrate Leadership Potential
Since this role involves managing a team, think about your leadership style and how you can foster a culture of curiosity and improvement. Prepare to share experiences where you've coached or mentored others, highlighting your ability to collaborate across teams.
