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- Tasks: Lead innovative campaigns for Cancer Research UK across all media channels.
- Company: Join WPP Media, a creative transformation company making a real impact.
- Benefits: Enjoy competitive pay, great health benefits, and significant paid time off.
- Why this job: Make a difference in the fight against cancer while developing your skills.
- Qualifications: Experience in brand and performance planning with strong strategic skills.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Senior Associate Director, Comms Planning
London, United Kingdom
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
This is a fantastic opportunity to work as a Senior Associate Director on a brand that is truly making an impact on the world we live in and the fight against Cancer. This leading charity, Cancer Research UK, is highly acclaimed in the industry and the #1 in trust and perception amongst charities in the UK. Something they are super proud of as a client and their passion for the business.
We are seen as core partners and get involved in their marketing and fundraising awaydays where we get to hear from the scientists at the forefront of critical work.
The £25M media spend is split relatively evenly between Brand and Performance, with both playing an important role in pushing donations to fund the critical scientific breakthroughs. This is also reflected in new communications strategies and the creative assets being pushed from the end of the year as they look to the future.
The client is split into marketing planning and marketing delivery serving general giving, events, stores and trading, and whilst they are looking for strong ROI and low CPA there is a great appetite for both new and different thinking in order to recruit that extra £1 of revenue
No two days will be the same, and this client will reward you with a breadth of experience. You will be supported by a brilliantlystrongteam who always strive to deliver best in class and forward-thinking media planning. Experience across brand and performance planning is essential, and the successful candidate will need to form a close collaboration with the Digital and Strategy teams to provide a whole-brained perspective to the account,strategiesand work.
We are looking for a passionate and enthusiastic Senior Associate Director to work with us on CRUK. This role will play an integral part on the account, leading the delivery of innovative campaigns across all media channels. The successful candidate will work across the entire campaign lifecycle – planning,activationand measurement – utilising and strengthening their strategic planning and account management skills.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create anOpen environment by Balancing People and Client Experiences by Cultivating Trust.
- LeadOptimistically by Championing Growth and Development to Mobilize the Enterprise.
- Shape and elevate campaign responses to be clear, creative and compelling
- Elevate insight to be compelling and memorable via storytelling.
- Ensure that all the channel plans and tactics match the overall strategy. Oversee timely client booking approval.
- Lead the overall testing roadmap and formulate hypotheses for experiments
- Work alongside the specialists to lead the overall data, tech and analytics strategy
- Lead client forecasting & annual planning. Deliver customer journey optimisation opportunities across digital, performance and commerce.
- Lead overall client satisfaction. Proactively take new thinking to clients. Manage difficult conversations and creative agency alignment.
- Lead meetings end to end and field client Q&As
- Identify opportunities for income via EM/GroupM products & services. Support investment with commerciality.
- Lead by example. Champion a growth mindset, GroupM toolset and EM skillset.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Demographic Questions (UK) and Privacy Notice
We have created voluntary diversity data collection to monitor fairness and equality across our recruitment. The following questions are optional and not part of your application or shared with hiring teams.
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Senior Associate Director, Comms Planning London, United Kingdom employer: MediaCom
Contact Detail:
MediaCom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Associate Director, Comms Planning London, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to WPP Media or Cancer Research UK. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into WPP Media's recent campaigns and their impact. Show us you’re not just another candidate but someone who’s genuinely interested in making a difference.
✨Tip Number 3
Practice your storytelling skills. We want to hear how your past experiences can translate into innovative strategies for our clients. Make it compelling and memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Senior Associate Director, Comms Planning London, United Kingdom
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about making an impact, especially in a meaningful area like cancer research.
Tailor Your Experience: Make sure to highlight your relevant experience in both brand and performance planning. We’re looking for someone who can bring innovative ideas to the table, so don’t be shy about showcasing your past successes!
Be Clear and Compelling: Your application should tell a story. Use clear language and compelling examples to illustrate your skills and how they align with our values at WPP Media. Remember, we love creativity!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at MediaCom
✨Know Your Client Inside Out
Before the interview, dive deep into Cancer Research UK and their mission. Understand their recent campaigns, successes, and challenges. This will not only show your genuine interest but also help you discuss how your skills can contribute to their goals.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully led media planning and performance strategies in the past. Be ready to discuss specific metrics and outcomes, as this role requires a strong focus on ROI and innovative thinking.
✨Emphasise Collaboration Skills
Since this position involves working closely with Digital and Strategy teams, highlight your experience in cross-functional collaboration. Share stories that demonstrate your ability to lead and inspire teams towards a common goal.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and creativity. Think of potential challenges the client might face and how you would approach them. This will showcase your proactive mindset and readiness to tackle real-world issues.
