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- Tasks: Lead a team in delivering Market Mix Modelling analytics and support junior staff.
- Company: WPP Media is a creative transformation company focused on building better futures through media.
- Benefits: Enjoy competitive medical plans, paid time off, and a hybrid work environment.
- Why this job: Join a dynamic team shaping the future of media with creativity and data-driven insights.
- Qualifications: Experience in Market Mix Modelling and strong leadership skills are essential.
- Other info: WPP Media values diversity and offers a culture of respect and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
Our UK team aspires to build a hub in Delhi to work alongside the UK team. We need an experienced professional to support the practice, with a focus on the modelling required for MMM. Reporting to the Account Lead (Modelling) of the Data Science & Modelling in the Delhi Hub, this is an exciting opportunity to help shape a market leading MMM unit. We envisage the initial months will be focused on establishing a cohesive team that are set up to work together as a unit, and smoothly with the UK team. There will be a big focus on training and processes to make the partnership work. Over this period, as the team grows, we will start to transition MMM projects across to the Delhi hub, but with dual responsibilities for delivery across both the Delhi hub and UK team. Once established, our ambition is to run a significant proportion of our MMM work out of the Delhi hub, notably for the data and modelling elements of the MMM project cycles.
The Delhi hub Project Lead (Modelling) will focus on providing best practice modelling to support the delivery of MMM analytics. Project Leads (Modelling) are key members of the Data Science & Modelling team, responsible for the day to day running of projects and providing support for junior staff and direct reports. You are responsible for ensuring the modelling requirements for each project are correctly scoped, models are statistically robust but intuitive and required outputs are delivered. It requires a combination of technical modelling rigour, leadership, communication skills and media expertise.
Skills and Experience
- Significant hands on experience in Market Mix Modelling, with rich and complete data sets
- Degree or degree-level understanding of Economics, Maths, Stats, Sciences or another numerical subject
- Experience managing modelling projects for time series econometrics in the media or marketing industry – strong Market Mix Modelling technical understanding and experience is required
- Detailed media and marketing knowledge
- The ability to convert modelling outputs into real world actionable insights and solutions
- Strong team building skills, with the ability to explain complex processes clearly
- Experience managing a team of analysts or econometricians
- Excellent knowledge of common modelling packages, Excel, PowerPoint, R or other programming language
- Experience of modelling projects across a range of sectors
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Project Lead employer: MediaCom
Contact Detail:
MediaCom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Project Lead
✨Tip Number 1
Familiarise yourself with Market Mix Modelling (MMM) concepts and methodologies. Understanding the latest trends and techniques in MMM will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of WPP Media or EssenceMediacom. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial when discussing your fit for the role.
✨Tip Number 3
Prepare to discuss your experience in managing teams and projects. Highlight specific examples where you've successfully led modelling projects, as this will showcase your leadership skills and ability to deliver results.
✨Tip Number 4
Stay updated on the latest developments in data science and analytics tools relevant to MMM. Being knowledgeable about common modelling packages and programming languages will set you apart as a candidate who is ready to contribute from day one.
We think you need these skills to ace Project Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Project Lead position at WPP Media. Tailor your application to highlight relevant experience in Market Mix Modelling and team management.
Craft a Compelling CV: Your CV should clearly showcase your hands-on experience in Market Mix Modelling and any relevant technical skills. Use bullet points to outline your achievements and ensure it is formatted neatly for easy reading.
Write a Strong Cover Letter: In your cover letter, express your passion for media and data-driven insights. Highlight how your background aligns with WPP Media's values and the specific skills that make you a great fit for the Project Lead role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at MediaCom
✨Understand Market Mix Modelling
Make sure you have a solid grasp of Market Mix Modelling concepts and techniques. Be prepared to discuss your hands-on experience with MMM, including specific projects you've worked on and the outcomes achieved.
✨Showcase Leadership Skills
As a Project Lead, you'll need to demonstrate your leadership abilities. Prepare examples of how you've successfully managed teams, supported junior staff, and fostered collaboration in previous roles.
✨Communicate Clearly
Effective communication is key in this role. Practice explaining complex modelling processes in simple terms, as you'll need to convey insights to both technical and non-technical stakeholders.
✨Align with Company Values
Familiarise yourself with WPP Media's core values and culture. Be ready to discuss how your personal values align with theirs, particularly around creativity, collaboration, and trust-building.
