Media Planner London, United Kingdom

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

We’re looking for a Media Planner to join the adidas and This Girl Can team – working across all aspects of adidas business (adidas focus on 5 core categories Brand, Women’s, Football, Running, Originals) alongside Sport England, This Girl Can campaigns. The role sits within EssenceMediacom’s specialist entertainment department – TED. Our clients are hugely passionate about their brand and their products – so the ideal candidate would also have a shared interest in sport, music, fashion, lifestyle and culture. The successful candidate will have regular client contact from the outset and be exposed to all media disciplines, each of which play a role on our plans.

Responsibilities of the role:

• Build a strong relationship with your clients and become a trusted partner.
• Develop a solid understanding of your client’s business, marketing, and the role media plays.
• Be a confident communications planner who demonstrates a clear understanding of our DPAM approach and The Open platform (our proprietary Planning tool).
• Develop an understanding of digital, data, and marketing technology, and how we use them to drive growth for our clients.
• Be the go‑to expert in your team for audience and category insight, ensuring all work we develop is evidence based.
• Actively participate in ‘Acceleration’ and ‘Stretch’ sessions on your clients, and those within your business group.
• Ensure we have a seamless working process between the Comms & Implementation Planning.
• Build a clear understanding of EssenceMediacom’s functions and how each specialist area can drive growth for your clients.
• Promote your team’s brilliant work, both within EssenceMediacom and beyond.
• Actively participate in and contribute to agency wide planning initiatives (e.g. Huddles).
• Build and maintain the strong working relationship we have with our specialist teams (AV, OOH & Digital) who are a key component of our success as a team.
• Help take ownership with the Account Manager, of EssenceMediacom’s financial practices on the campaigns you are working on.
• Positive client feedback – our clients are incredibly collaborative and want us to challenge them.

What would you expect to achieve in the first 6 months?

• Gain the trust and respect of our local clients, working through live briefs and campaigns.
• Integrate into the team dynamic – we are strongly motivated by the success of everyone in the planning and specialist teams and enjoy working together.
• Positively contribute to values and culture of the team.
• Demonstrate a comprehensive understanding of the sports, fashions and music landscape, the complexity of the different audience segments and how this impacts the way in which we plan media.
• Develop a positive working relationship with our specialists in TED as well as the Global and Central MediaCom teams.
• Contribute to best practice ways of working with internal central teams.

Skills and Experience:

• A strong team ethic, a will to win and an interest in sport, sneakers, fashion and culture.
• Desire to see the whole team succeed.
• Thrive under pressure: both businesses are high volume, short turn around types of account.
• Ability to deal with regular [often urgent] adhoc requests, an enjoyment for troubleshooting.
• High attention to detail.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location.