At a Glance
- Tasks: Drive account growth and provide strategic advice to clients in a dynamic media environment.
- Company: Join WPP, a leading creative transformation company shaping the future of media.
- Benefits: Enjoy competitive pay, health benefits, and ample opportunities for professional growth.
- Other info: Experience a vibrant workplace culture with hybrid working and diverse team events.
- Why this job: Be at the forefront of innovative media strategies and make a real impact.
- Qualifications: Strong communication skills and a passion for digital marketing are essential.
The predicted salary is between 60000 - 75000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
About the role
The Search Associate Director supports the strategic vision and drives the overall growth of the account, acting as the senior strategic advisor. They’ll provide oversight through strategic reviews of all tactics, ensuring modern search methodologies and best practices are consistently applied. A core part of their role involves offering expert consultancy on test designs and innovation frameworks to shape the account's learning agenda. Leveraging deep EMEA knowledge, the Director provides guidance on regional nuances, such as market‑specific dynamics, seasonal shifts, and key cultural moments. Ultimately, they deliver actionable, top‑level recommendations that empower the team to drive continuous performance improvement and ensure all programs exceed client expectations.
Some of the things we’d like you to do:
- Support the strategic vision and drive the overall growth of campaigns, acting as the senior strategic advisor to key clients.
- Build campaigns with modern search methodologies and ensure best practices are consistently applied.
- Offer expert consultancy and provide a point of view on test designs and innovation frameworks to shape the account's learning agenda.
- Leverage deep EMEA knowledge to guide the team on regional, seasonal, and cultural nuances (e.g., market‑specific dynamics, holidays, language prioritisation).
- Deliver actionable, top‑level recommendations that empower the Global team to drive continuous performance improvement and exceed client expectations.
- Ultimate accountability for adherence to controls and best practices across all relevant platforms and help to manage regional development of search best practice.
- Be the primary contact point between the Media Activation team and regular stakeholders both internal & external.
- Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders.
- Share and maintain in‑depth knowledge of all search platforms and bid management platforms, operating as in‑agency expert in your field of specialism.
- Gain a more strategic understanding of the client’s business and KPIs, and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity.
- Contribute to the wider regional paid search strategy & goals, providing strategic insight to individual campaign wrap‑ups.
Competencies (Specific knowledge, skills and abilities):
- Strong written and verbal communication skills across all platforms.
- Expert organisational skills, great attention to detail.
- Provides high‑level oversight through strategic reviews of all tactics.
- Concrete knowledge of all areas of digital marketing and media.
- Ability to adhere to and meet deadlines and project manage multiple requests.
- Excellent client relationship and management skills.
- Proven problem‑solving skills and ability to think outside the box for creative solutions.
- Ability to lead and motivate team members in a positive light.
- Detail oriented and responsive, deadline‑driven with strong quantitative reasoning skills.
- Delivers results against priorities proactively with little or no senior input.
- Apple search experience (preferred but not required).
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Director, Search (FTC) London, United Kingdom employer: MediaCom
WPP is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture where creativity and collaboration thrive. With access to global networks and cutting-edge resources, employees are empowered to pursue their passions while enjoying competitive benefits, including comprehensive health plans and generous paid time off. The hybrid work model fosters a sense of community and connection, making WPP Media an ideal place for those seeking meaningful and rewarding careers in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director, Search (FTC) London, United Kingdom
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MediaCom and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MediaCom are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MediaCom on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MediaCom. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director, Search (FTC) London, United Kingdom
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MediaCom. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MediaCom:Show us that you’ve done your homework! In your application, briefly mention what you admire about MediaCom’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MediaCom
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MediaCom will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MediaCom, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
