At a Glance
- Tasks: Lead AV planning and buying for top clients like Tesco, driving innovative media strategies.
- Company: Join WPP Media, a global leader in creative transformation and media solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and opportunities for personal and professional growth.
- Why this job: Be part of an award-winning team shaping the future of media with cutting-edge insights.
- Qualifications: Proven AV planning experience and strong leadership skills are essential.
- Other info: Dynamic work environment with a focus on collaboration and diversity.
The predicted salary is between 43200 - 72000 £ per year.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Overview of role
EssenceMediacom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis, and experience, we are part of the largest media planning and buying network in the world. We are the only agency to simultaneously hold the title of Agency Network of the Year across all 5 of the industry’s biggest awards. EssenceMediacom UK also recently won Media Agency of the decade for the second time in a row!
We’re looking for an experienced AV leader who can oversee the planning and buying across Tesco (and other accounts when required). The candidate will have a strong AV planning and buying skill set, enabling them to lead the client and take full advantage in the changing AV landscape and viewing habits.
Reporting of the role
This role would report to the Investment Partner in the Business Group.
3 best things about the job
- Exposure to a challenging and forward-thinking advertiser – Tesco, which will ensure your knowledge and understanding is furthered, making you a better media practitioner.
- Working within one of the industry’s leading AV planning and buying teams, with Mediacom regularly being the most awarded agency at the Thinkbox awards.
- Exposure not only to planning of all AV channels, but the digital specialists in response to briefs, where we make a joined‑up media recommendation across all channels.
Measures of success
- Producing high quality, insight‑led work that leads to tangible success for our clients (brand and trading).
- A motivated team with clearly defined roles, responsibilities, and direction.
- Strong senior client relationships, building on the agency and client partnership.
- A full understanding of the contractual commitments and overseeing the delivery of client guarantees.
- Delivered stable or improving client referral scores.
- Delivered demonstrable revenue growth or value saving within your clients.
- Delivered against all trading commitments.
Responsibilities of the role
- Overseeing the buying and ensuring delivery of all guarantees across AV on Tesco.
- Overseeing the Barter trading across Tesco.
- A happy and motivated team who have clear progression plans.
- Lead the planning of all facets of AV (inc TV, BVOD, Cinema, Audio).
- Providing inspiration in relation to the future of AV, updating clients on market trends and new opportunities.
- Working with the AV team to push response to briefs from good to great.
- Ensuring One/Av principles are implemented across the group.
- Management of the AV planning and buying team.
- Driving growth in Proprietary products with a focus on Finecast and Unmissable.
- Assist in new business pitches and transition of new clients.
What you will need
- A track record of delivering guarantees for clients.
- Experience in running a large team and managing development.
- A deep understanding of how to deliver client targets.
- Deep Knowledge of industry media planning tools (e.g. Techedge, BARB, TGI, Touchpoints).
- Pro-actively forge relationships with media owners, seeking out opportunities.
- Strong AV planning skills with the ability to drive One/Av principles forward across the group.
- Commercially aware.
- Ability to extract and filter relevant insights / research to support planning decisions.
- Ability to handle very complex situations and propose solutions.
- Hold the room in any meeting.
- Accountable and a decision maker in your specialist area.
- Pitch ready.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Equal Opportunity and Diversity
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Director - AV London, United Kingdom employer: MediaCom
Contact Detail:
MediaCom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director - AV London, United Kingdom
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Account Director gig.
✨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies showcasing your AV planning and buying successes. When you get the chance to chat with potential employers, let your work do the talking.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like WPP Media, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of AV.
We think you need these skills to ace Account Director - AV London, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Account Director role. Highlight your AV planning and buying experience, and don’t forget to showcase any relevant achievements that align with what we’re looking for at EssenceMediacom.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about AV and how your skills can help drive growth for our clients like Tesco. Keep it engaging and personal!
Showcase Your Insights: We love data-driven insights! In your application, share examples of how you've used analytics to inform your media strategies. This will show us you understand the modern marketing landscape and can deliver results.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at MediaCom
✨Know Your AV Stuff
Make sure you brush up on your AV planning and buying skills. Familiarise yourself with the latest trends in the AV landscape, especially regarding Tesco and similar clients. Being able to discuss specific strategies and tools like Techedge or BARB will show that you're not just a candidate, but a knowledgeable leader.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've successfully led teams in the past. Highlight your experience in developing talent and fostering a motivated environment. This will demonstrate that you can not only manage but inspire your team to achieve great results.
✨Build Relationships
WPP Media values strong client relationships, so come ready to discuss how you've built and maintained partnerships in previous roles. Think about specific instances where your relationship-building skills led to successful outcomes for clients. This will show that you understand the importance of collaboration in achieving business goals.
✨Be Pitch Ready
Prepare to showcase your pitching skills during the interview. You might be asked to present a mock pitch or discuss how you would approach new business opportunities. Practising your pitch delivery and being clear about your strategies will help you stand out as a confident and capable candidate.