Media Planning Manager New London, United Kingdom in City of London

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Essence MediaCo: A Leading WPP Media Brand

Essence MediaCo is a new breed of media agency. Grounded in analytics & insights and by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Accountable for brand planning our aim is to build deeper connections with audiences that go beyond the banner. We transform our clients’ business objectives and product strategy into insight-rooted plans. We build and maintain strong relationships with media owners to ensure that our plans are the most innovative in the industry. We manage all reservation based media activity to ensure delivery against campaign objectives.

You will oversee development of audience and media research data, deliver tactical responses and development of media plans.

What we need from you

• Turn tactical presentations into media plans that excite the client and deliver against their objective
• Support the Account Directors and Senior Account Managers with developing tactical plans, allocation of campaign budgets and brainstorms for innovation
• Be the agency lead for research tools, delivering data points for consumer insight generation
• Brief other specialist teams on our tactical approach to enthuse and provide direction for excellence implementation planning
• Develop and oversee publisher brief including custom executions and review responses and feedback
• Input into post campaign reviews with insightful analysis, demonstrating the effectiveness of our planning.
• Keep current on new market technologies and innovative solutions for clients.
• Manage personal KPI and career progression of Executives and review all work to high standards

Skills and Experience

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Experience at a digital media agency
• An active interest in digital media and how digital innovation is driving change.
• Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed.
• Exceptional verbal & written communication skills – ability to think on your feet.
• Strong analytical skills – ability to analyze raw data, identify true insight and develop actionable recommendations. A natural affinity with numbers is a must.
• A self-motivated individual who is well organized and can manage multiple publisher conversations at the same time.

Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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