AV Buyer

AV Buyer

Overview of role

Essence MediaCom handles the media planning and buying for some of the world\’s smartest advertisers. Supported by keen consumer insight, analysis, and experience, we are part of the largest media planning and buying network in the world.

We are the only agency to simultaneously hold the title of Agency Network of the Year across all 5 of the industry’s biggest awards. Essence MediaCom UK also recently won Media Agency of the decade for the second time in a row!

Key objectives for the role will be to grow Essence MediaCom and the client’s business by delivering gold standard buying whilst inspiring and challenging the executives in the team, ensuring they are motivated and given the right opportunities to develop their knowledge.

We are looking for a highly motivated, organised and creative individual to join the AV team . As a Buyer within the AV function you will be responsible for driving excellence and innovation across the TUI and Muller accounts. Working collaboratively with your peers you will help train and develop all executives across these accounts along with the wider AV team, imparting your knowledge and expertise.

Reporting of the role

The role is reporting into the Account Director and the Senior Associate Director.

3 best things about the job

1. Working in one of the largest planning and buying teams at Essence MediaCom where there’s a wealth of knowledge that you can learn from and develop.
2. A widely varied client base makes for a great place to grow your career as it gives everyone in the team a real breadth of experience.
3. A structured approach to training and development, allowing you to progress your career. With the agencies scale offering more opportunities for progression.

Measures of success

In three months, you would have:

• Start ed to build a strong relationship with the client teams in Comms Planning and Implementation.
• A clear understanding of your responsibilies.

In six months, you would have:

• Have a strong understanding of the accounts you work across and their approach to AV. Applying this to how you buy, benefitting our audit positions.

In 12 months, you would have:

• The ability to make informed decisions across the patch of clients you work on with trust and support from your senior stakeholders.
• Found your area ( s ) of interest and have a structed training and development plan to deliver against them.

Responsibilities of the role

• The buyer will book, manage and report on campaigns, ensuring we deliver on the strategic planning.
• Along with your line manager , the Buyer will take part in the commercial exchange process and ensure the Comms Planning team are aware of market moves and commercial opportunities. The Buyer must have strong negotiation skills and be able to fight for the very best airtime possible, along with operating as part of a wider team.
• The AV Buyer will oversee executives across their accounts and will ensure campaigns are delivered in line with the plan/budget. The B uyer will monitor and push the development and quality of output across the team.

What you will need

• At least a year of TV buying experience
• Knowledge of the UK TV marketplace, along with other AV media such as radio, cinema and VOD
• Attention to detail is key
• Organised and be able to prioritise tasks
• Drive and enthusiasm to work on large clients
• Knowledge of industry media buying tools (all media e.g. BARB, Media Ocean, Caria, Prisma and Jet)
• Pro-actively forge relationships with media owners
• Commercially astute and excellent negotiation skills
• Strong interpersonal skills and good communicator
• Excellent numeracy skills
• A real team player who has the ability to share their knowledge

(Please note this is a UK based role and requires individuals to have the right to work in this location)

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