AV Account Director London, United Kingdom

About EssenceMediacom

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are looking for a diligent AV Account Director with at least three years of planning and or buying experience to work on the Reckitt accounts. In this role you will be responsible for the entire planning and buying process within AV, where you will regularly make recommendations to the client founded in insight and evidence, with audit guarantees in mind.

Ideally we would also like to see knowledge across other AV channels such as Online Video, Addressable TV, OOH TV, Cinema and Radio. This is to ensure you are equipped to plan all facets of AV within an industry leading team.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

In three months, you would have:

• Have a full understanding of all the key planning and buying tools across AV.
• Understand the capabilities of your team members, with a plan to manage high performers.
• Built a strong working relationship with the other individuals within AV Planning and Investment.
• Gained a good understanding of the client businesses which you will oversee.
• Overseen the delivery of AV plans and responses on time and without errors.
• Have a solid grasp of all the commercial aspects of your role (clients’ businesses and ours).

In six months, you would have:

• Demonstrated your ability to make AV recommendations founded in insight.
• Formed a strong working relationship with your buyers, overseeing airtime management and delivery.
• Implemented a robust test and learn framework for relevant clients in the group to show how our AV planning and buying is pushing their businesses forward (beyond just media metrics).
• Built strong working relationships with all key stakeholders internally and externally, this includes key client contacts, Comms Planners and Investment Leads within our Business Unit.
• Started to demonstrate to your clients an improvement in key business performance metrics.

In 12 months, you would have:

• Delivered stable or improving client referral scores on all your client businesses.
• Delivered demonstrable revenue growth or value saving within your clients.
• Be able to lead AV recommendations with minimal input from the Director.
• Made a meaningful impact on the audit delivery through improved airtime management.
• To form an opinion on the overall implementation response, guiding media outside your discipline.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.