Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead analytics to uncover insights and enhance client campaigns.
- Company: Join WPP Media, a creative powerhouse transforming the media landscape.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Why this job: Make a real impact by driving growth for top brands through data-driven insights.
- Qualifications: Strong analytical skills and familiarity with tools like Google Analytics and SQL.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
This is a fantastic opportunity to join the team as an analytics & insights manager.
Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at EssenceMediacom Scotland. You will be Supporting analyses for campaigns and helping the development of new analytical tools.
3 best things about the job:
- Take ownership of revealing new, and better, insights about our clients’ audiences, media and investments in-campaign and post-campaign analysis
- Quantify the impact of media on business outcomes and hypothesis and collaborate around how to make media more effective at delivering growth
- Understand and strategize around the connectivity of marketing technology across demand-side platforms (DSPs), analytics, ad server, cloud and CRM.
Measures of success
In three months, you would have:
- Demonstrated knowledge of how to apply analytics & insights products/functions/features
- An understanding of analytics & insights role in delivering growth for clients and how it enables other parts of the planning & buying functions
- Worked on a client account, demonstrating your understanding of their business objectives
In six months, you would have:
- Collaborated with other Disciplines to develop a holistic media campaign
- Delivered in-campaign analytics for a media plan and provided post-campaign analysis to a client
- Received positive feedback from a client on your insightful findings
In 12 months, you would have:
- Developed a reputation of expertise within the agency for analytics & insight
- On-boarded analytics & insight discipline into our key client accounts
- Begin educating our people on how to get more from analytics & insight
- Played an active role on a new business pitch
Responsibilities of the role
- Take ownership of measurement for designated clients/projects
- Collaborate with account teams to identify opportunities where our analytics offering can add value
- Understand on ad technology and the inter-connecting relationships of how data is shared across DSP, Ad Server, Analytics & CRM.
- Gain an understanding of marketing plans and their objectives to be able to assist with comprehensive measurement and test & learn plans
- Develop analytical techniques to analyse results from experiments/studies/observations
- Explore methods/techniques for solving business problems given the data available (1st to 3rd-party)
- Help internal and external clients understand the capability and limitations of methods used
- Develop and present compelling and innovative presentations
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Presentation skills, communicating charts/graphs in straightforward terms
- Collaboration with colleagues and teams
- Allyship and to look out for one-another
- Proficiency with analytical platforms (Google, mostly)
- Foundational in systems such as SQL, Social Analytics tools (Crimson Hexagon), Python, and ‘R’
- Have some understanding of communications and media, and their objectives
- Strong analytical skills – ability to analyse raw data, find insights, and provide actionable strategic recommendations
- Ability to manage someone effectively to bring out the best in their skillsets, motivating them to succeed, and keeping their focus
- Strong work ethic, with ability to manage multiple projects and people to meet deadlines and deliver results
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice for more information on how we process the information you provide.
#J-18808-Ljbffr
Analytics & Insight Manager Edinburgh, United Kingdom employer: MediaCom
Contact Detail:
MediaCom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics & Insight Manager Edinburgh, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how your skills align with their mission. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it relates to the role. Keep it concise and engaging, so you leave a lasting impression on your interviewers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Analytics & Insight Manager Edinburgh, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Analytics & Insight Manager role. Highlight relevant experience and skills that align with what we’re looking for, especially in analytics and insights. This shows us you understand the job and are genuinely interested.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your background makes you a perfect fit. Don’t just repeat your CV; give us a glimpse of your personality and enthusiasm for the position.
Showcase Your Analytical Skills: Since this role is all about analytics, make sure to showcase your analytical skills in your application. Mention specific tools or techniques you’ve used in the past and how they’ve helped you derive insights. We love seeing real examples!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it’s super easy to do!
How to prepare for a job interview at MediaCom
✨Know Your Analytics Tools
Familiarise yourself with the analytical platforms mentioned in the job description, especially Google Analytics. Be ready to discuss how you've used these tools in past roles to derive insights and drive decisions.
✨Understand the Business Objectives
Before the interview, research WPP Media and its clients. Understand their marketing goals and how analytics can help achieve them. This will allow you to speak confidently about how your skills align with their needs.
✨Prepare for Collaboration Questions
Since collaboration is key in this role, think of examples from your past experiences where you worked effectively with teams. Be ready to share how you contributed to a project and what the outcomes were.
✨Showcase Your Presentation Skills
Practice explaining complex data insights in simple terms. You might be asked to present findings during the interview, so prepare a brief presentation that highlights your analytical skills and ability to communicate effectively.