Account Director - SEO New Manchester, United Kingdom

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

As an SEO Account Director, you will:

• Drive the SEO Strategy, delivering performance and growth for our clients.
• Oversee the delivery of client SEO campaigns to ensure best practice, innovation and excellence are displayed across all activity – inclusive of strategy, planning, implementation and reporting.
• Review key client-facing documentation, reports and presentations to approve them before the team send to clients.
• Produce strategic and insightful pieces of analysis which will define the long-term Organic strategies for our clients whilst capitalising on emerging technologies, trends and innovations which will give us the competitive edge.
• Use your SEO experience to ensure all team members are supported within their roles.
• Manager and develop team members and delegate of tasks accordingly.
• Act as a mentor to team members and ensure any training needs are recorded and met.
• Stay up to date with any industry changes and lead knowledge sharing sessions within your team.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Excellent working knowledge of SEO including elements of technical SEO, on page optimisation and link building/analysis.
• Great interpersonal skills and the ability to communicate with both clients and internal stakeholders as well as mentor and support staff.
• Ability to brief other teams effectively, primarily content, Digital PR & CRO.
• Diligence in meeting agreed timescales & providing approved deliverables.
• A desire and willingness to get the job done to the highest levels.
• Ability to manage own workload and prioritise tasks based on client demands.
• Ability to pre-empt problems and be pro-active in producing solutions
• Commercial understanding and able to put together scopes of work and answer client briefs.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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