At a Glance
- Tasks: Lead programmatic media strategies and optimise campaigns across multiple EMEA markets.
- Company: Join WPP, a global leader in creative transformation and innovative marketing solutions.
- Benefits: Enjoy competitive pay, health benefits, and ample opportunities for professional growth.
- Other info: Be part of a diverse team that values creativity and personal development.
- Why this job: Make an impact in the dynamic world of digital media and creativity.
- Qualifications: Experience in digital media and managing large-scale programmatic accounts is essential.
The predicted salary is between 60000 - 80000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
About EssenceMediacom: A Leading WPP Media Brand. EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact: Programmatic involves planning & flawlessly executing programmatically bought media plans, across display, video and mobile and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience. You will be the programmatic media lead for the team, providing strategic insight, consultancy to local markets to help them evolve programmatic best practice (incl. development of technology and leading supplier relationships), as well as oversee campaign executions managed centrally across multiple EMEA markets.
What we need from you:
- Effectively oversee your team’s programmatic accounts; ensuring ongoing and timely optimization is delivered by the team, and that they and yourself are constantly proactively looking for both tactical and strategic optimization opportunities.
- Take full responsibility for all wider client or team programmatic deliverables, including the financial and commercial aspects of the programmatic accounts.
- Take responsibility for the bigger picture in terms of your clients’ accounts, (for example, take full responsibility for reviews of client or team deliverables).
- Work closely with the current Social / Cross-Channel Activation Director to deliver integrated channel strategy across central campaign activations, as well as support any programmatic-involved transformation projects across AdTech.
- Consult and engage with local territories to drive digital maturity across Display & Programmatic.
- Act as a mentor to individuals both inside and outside of your team, encouraging them to develop their full potential, and helping them develop their longer-term career plans.
- Working with the Reservation Media, and Investment teams across GroupM local partner agencies, assisting with research into, onboarding of, and best practice development for emerging programmatic platforms.
Skills and Experience:
- Experience in a digital media agency, or have commensurate experience in digital roles managing teams, and working with other Account Directors / Heads-of-Programmatic, and/or Marketing Directors / Marketing Managers on the client side.
- Experience with planning and running large-scale programmatic accounts, preferably via DV360 (formally DBM) but also Amazon, Trade Desk, AppNexus, Avocet.
- Advanced experience of YouTube (via Google Ads) is also required.
- Adept at running campaigns across multiple countries / languages.
- Advanced knowledge of in-market programmatic challenges for key EMEA, LATAM & APAC markets - UK, DE, AU, MX etc.
- Able to devise solutions and develop our programmatic practice in challenging environments.
- Experience delivering integrated digital campaigns for large clients - Search, Display, Social, etc.
- Extensive knowledge of Campaign Manager and the Google tech stack.
- Google AdWords Certification (including Video Certification).
- Experience with Doubleclick Search (plus certification).
- Experience with Google Analytics (plus certification).
- Experienced with programmatic tools and solutions to streamline workflows.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Director, Programmatic London, United Kingdom employer: MediaCom
WPP is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture where creativity thrives. With access to global networks and resources, employees can pursue their passions while enjoying competitive benefits such as comprehensive health plans, generous paid time off, and opportunities for professional development. Located in London, WPP Media fosters an inclusive environment that celebrates diversity and encourages collaboration, making it an ideal place for those seeking meaningful and rewarding careers in the fast-paced world of media.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director, Programmatic London, United Kingdom
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in programmatic media. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their values and goals. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at WPP Media.
We think you need these skills to ace Account Director, Programmatic London, United Kingdom
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Director role. Highlight your experience in programmatic media and how it aligns with WPP's mission of driving transformational growth.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve successfully managed large-scale programmatic accounts. Use metrics to demonstrate your impact and effectiveness in previous roles.
Be Authentic:Let your personality shine through in your application. WPP values creativity and individuality, so don’t be afraid to express what makes you unique and how you can contribute to their culture.
Apply Through Our Website:We encourage you to submit your application directly through our website. This ensures that your application is seen by the right people and gives you the best chance to stand out in the process.
How to prepare for a job interview at MediaCom
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic media buying, especially platforms like DV360 and Google Ads. Be ready to discuss how you've successfully managed large-scale campaigns and the strategies you've used to optimise them.
✨Showcase Your Leadership Skills
As an Account Director, you'll need to demonstrate your ability to lead a team effectively. Prepare examples of how you've mentored others, driven team performance, and fostered a collaborative environment. Highlight any experiences where you've inspired growth and development.
✨Understand the Bigger Picture
WPP is all about transformational growth, so be prepared to discuss how your role fits into the larger strategy. Think about how you've contributed to client success in previous roles and be ready to share insights on how you can help WPP navigate change and capture opportunities.
✨Be Data-Driven
Since this role involves a lot of analytics and insights, come equipped with examples of how you've used data to inform your decisions. Discuss specific metrics you've tracked and how they've influenced your campaign strategies. This will show that you're not just creative but also analytical.
