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For Companies At a Glance
- Tasks: Design and execute innovative marketing campaigns across multiple channels.
- Company: Join IPG Mediabrands, a global leader in media and marketing solutions.
- Benefits: Enjoy flexi-leave, free meals, wellness programmes, and generous parental leave.
- Why this job: Make an impact with iconic brands while developing your marketing skills.
- Qualifications: Experience in demand generation and strong digital marketing knowledge required.
- Other info: Be part of an inclusive culture that values diversity and growth.
The predicted salary is between 36000 - 60000 £ per year.
About Us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity.
Role Description
The Campaign Manager is a pivotal role within our marketing team, responsible for designing, executing, and optimizing comprehensive marketing campaigns across various channels. Reporting directly to the Director, Demand Generation, this role requires close collaboration with our Global CRM Manager to drive the company’s marketing objectives through strategic campaign planning, effective channel management, meticulous budgeting, and detailed performance analysis. The Campaign Manager will take full ownership of SEO tracking and optimization and manage all aspects of paid media campaigns.
Key Responsibilities
- Campaign Planning: Collaborate with the VP of Growth Marketing and the Director of Demand Generation to develop comprehensive campaign plans aligned with target audience and strategic objectives. Conduct thorough market research and competitor analysis for innovative strategies.
- Channel Management: Strategically select and manage diverse marketing channels, both digital and traditional. Utilize advertising platforms, social media, and email marketing to maximize reach and engagement. Continuously evaluate channel performance for optimization and ROI.
- Budgeting: Take ownership of campaign budgets, allocating resources for maximum impact. Implement robust budget tracking mechanisms for efficient resource utilization. Conduct post-campaign financial analysis for ROI evaluation and future planning.
- Performance Analysis: Evaluate campaign success using KPIs like click-through rates and conversion rates. Analyze campaign data to refine targeting strategies and optimize. Prepare comprehensive performance reports and actionable recommendations.
- SEO and Paid Media Ownership: Monitor SEO efforts for enhanced search visibility and website traffic. Develop and execute paid media campaigns across various platforms. Monitor performance metrics for adjustments to maximize ROI.
- Collaboration with CRM Manager: Collaborate closely with the CRM Manager to integrate campaign strategies with CRM initiatives. Share insights to enhance customer segmentation, targeting, and engagement. Participate in cross-functional meetings to align campaign activities with broader objectives.
- Social Media Coordination: Communicate and collaborate with the Social Team to align activities with campaigns. Provide support on content distribution strategies. Monitor social media for insights to inform campaign planning.
Desired Skills & Experience
- Proven demand generation experience, ideally within marketing or advertising industry.
- Strong understanding of digital marketing, content marketing, and demand generation strategies.
- Demonstrated success in executing multi-channel marketing campaigns.
- Proficiency in marketing automation tools and CRM systems; experience with Salesforce and Marketing Cloud Account Engagement is an asset.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent leadership, communication, and collaboration skills.
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as minimum.
- In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon-Thurs, flexible start / finish times).
- Retail discounts.
- Electric vehicle salary sacrifices car scheme.
- Wellbeing programme, including Headspace & flu jabs.
- Interest free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Independent mortgage advice.
- Financial education.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Senior Campaign Manager, Growth Marketing employer: Mediabrands
Contact Detail:
Mediabrands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Manager, Growth Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. Show us that you understand our brand and can contribute to our growth marketing strategies. Tailor your answers to reflect our values and objectives.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your responses. Focus on articulating your experience in demand generation and multi-channel marketing clearly.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our team at Mediabrands.
We think you need these skills to ace Senior Campaign Manager, Growth Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Campaign Manager role. Highlight your experience in demand generation and multi-channel marketing campaigns, as these are key for us at Mediabrands.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in campaign planning and performance analysis to grab our attention!
Show Off Your Analytical Skills: Since we love data-driven decisions, don’t forget to showcase your analytical mindset. Mention any tools or methods you’ve used to evaluate campaign success and optimise strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Mediabrands
✨Know Your Campaigns
Before the interview, dive deep into the types of campaigns that IPG Mediabrands has executed. Familiarise yourself with their clients and the strategies they’ve used. This will not only show your interest but also help you discuss how your experience aligns with their needs.
✨Showcase Your Analytical Skills
Be prepared to discuss specific metrics and KPIs you've used in past campaigns. Bring examples of how you've analysed data to optimise performance. This is crucial for a role that requires a strong analytical mindset, so make sure you can articulate your thought process clearly.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you’ve integrated different perspectives to achieve campaign goals.
✨Budgeting Know-How
Brush up on your budgeting skills and be ready to discuss how you've managed campaign budgets in the past. Share any tools or methods you’ve used for tracking expenses and ensuring ROI, as this will demonstrate your ability to handle financial aspects effectively.
