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- Tasks: Lead Paid Social strategies for a major Financial Services client, optimising campaigns across platforms.
- Company: Join Kinesso, a tech-driven performance marketing agency under IPG Mediabrands, with a global presence.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and comprehensive health benefits.
- Why this job: Be part of an award-winning team, learn from diverse clients, and innovate in the digital space.
- Qualifications: Experience in brand and performance marketing; Financial Services experience is a plus.
- Other info: Embrace a culture of inclusivity and growth, with opportunities for personal development.
The predicted salary is between 43200 - 72000 £ per year.
ABOUT US
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.
ABOUT THE ROLE
The fast-growing Paid Social arm of our Media team is looking for an Associate Account Director to oversee a large Financial Services client, whose business objectives cover brand awareness and the acquisition of new business credit card accounts. The perfect candidate will have strong experience working on both brand and performance (direct-response) clients through key channels such as Meta, LinkedIn, Reddit and TikTok, with other channels such as Twitter, Pinterest, Snapchat and others being a plus. Experience in working with Financial Services clients is valued. This is a great opportunity for a self-starter who is looking to be the expert on all things Paid Social for both our client and internal planning team. Whilst the client is well-established, so the role is ideal for someone who is able to create and implement processes and best practices.
KEY TASKS AND RESPONSIBILITIES
- Being a source of expertise in Biddable Media – particularly Paid Social (Facebook/Instagram/LinkedIn/TikTok/Reddit and other) – for the wider business and our clients.
- Own and help optimise client’s budget across platforms.
- Define and implement the test and learn roadmap for both Brand and Acquisition campaigns, working with internal planning teams.
- Conduct media planning to ensure campaign activations are fit for purpose.
- Conduct in-depth and complex data analysis and translate these into campaign optimisations, ensuring that we are delivering results as per the client’s KPIs.
- Join weekly planning & reporting status meeting.
- Own the quarterly business review meetings with the client, with the support of AM/AEs.
- Effectively manage teams and projects end to end.
- Drive team learnings and skillset development.
- Roll out new platform tests whilst ensuring client’s KPIs are met.
- Spot new opportunities and innovate.
- Own and manage other out of scope activations.
- Support the AM and AE with the daily account management.
- Support the AM and AE with finance tasks.
- Support with pitches and new business.
ABOUT YOU
Essential Experience and qualifications:
- Experienced in working with both brand and performance clients. Financial Services client experience is desirable, but not compulsory.
- Experience working with Facebook, LinkedIn, Pinterest and Twitter ad platforms. Other platforms are desirable.
- Ability to lead and build strong client relationships without any support from others in the agency.
- Efficient communication and co-ordination of multiple stakeholders (agency, client, media owner) is necessary.
- Ruthless test and learn approach to demonstrate performance improvements.
- Complex understanding and experience with native platform and 3rd party brand and conversion lift studies, and A/B tests.
- Ability to communicate results and learnings effectively to highlight performance and measurable impact.
- Creative optimisation and understanding of potential impact when creative optimisation is prioritised within the media mix.
- Desire to remain hands on with set up and optimisation across campaigns.
- Commercially focused and a growth mind set, with experience in growing an account with examples.
- Strong knowledge of other digital channels and disciplines, such as affiliates, SEO and display.
- Excellent written and numerical skills.
- Excellent analytical and strategic skills.
- Strong mathematical skills.
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as minimum.
- In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon-Thurs, flexible start/finish times).
- Electric vehicle salary sacrifice car scheme.
- Interest free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Paid Social Associate Account Director employer: Mediabrands
Contact Detail:
Mediabrands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Associate Account Director
✨Tip Number 1
Familiarise yourself with the latest trends and updates in paid social advertising, especially on platforms like Meta, LinkedIn, and TikTok. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals already working in the paid social space, particularly those in financial services. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful Associate Account Director in this field.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past experience where you've successfully managed campaigns across various social platforms. Highlight your ability to optimise budgets and achieve KPIs, as this will resonate well with the hiring team.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to drive campaign decisions. Being able to articulate your approach to A/B testing and performance analysis will set you apart as a candidate who can deliver measurable results.
We think you need these skills to ace Paid Social Associate Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social media, particularly with platforms like Facebook, LinkedIn, and TikTok. Emphasise any work you've done with Financial Services clients, as this is valued for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific achievements in previous roles that demonstrate your ability to manage campaigns and optimise budgets effectively.
Showcase Analytical Skills: In your application, provide examples of how you've conducted data analysis to inform campaign strategies. Highlight your experience with A/B testing and how it has led to measurable improvements in performance.
Demonstrate Leadership Experience: If you have experience managing teams or projects, make sure to include this in your application. Discuss how you've supported junior team members and contributed to their development, as this is an important aspect of the role.
How to prepare for a job interview at Mediabrands
✨Know Your Platforms
Make sure you have a solid understanding of the social media platforms mentioned in the job description, especially Facebook, LinkedIn, TikTok, and Reddit. Be prepared to discuss your experience with these platforms and how you've used them for both brand awareness and performance campaigns.
✨Demonstrate Analytical Skills
Since the role involves complex data analysis, be ready to showcase your analytical skills. Prepare examples of how you've used data to optimise campaigns and meet client KPIs. Highlight any experience with A/B testing and conversion lift studies.
✨Showcase Your Leadership Abilities
As you'll be managing an Account Manager and supporting a team, it's crucial to demonstrate your leadership skills. Share experiences where you've successfully led a team or project, focusing on how you foster collaboration and drive results.
✨Prepare for Client Interaction
You'll need to build strong relationships with clients, so practice how you would communicate effectively with them. Think about how you can convey complex information in a clear and engaging way, and prepare to discuss how you've managed client expectations in the past.
