Global Account Director (Dyson)

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Team Cyclone is an IPG team dedicated to Dyson. A beacon of innovation, it is a unique part of IPG Mediabrands, run out of UM but incorporating people from all parts of the network.

Dyson is not an ordinary brand. Which is why we’re looking for extraordinary people to join us. We promise an exciting journey of learning, discovery and breaking down barriers.

You can read more about our promise to Dyson on the next page, but our vision for Team Cyclone is one of a unified team working collaboratively across agency brands, borders and departments to create outstanding work.

You will get the opportunity to work with, and learn from, some of our smartest people as we pave the way ahead for Dyson’s marketing and advertising efforts across the globe.

Above all, we are looking for people who are proactive in building bridges, whether that be through team events, collaborative brainstorms or simply picking up tasks that seem to have fallen between a few chairs. People who use their curiosity and questions to open unexpected doors and solve problems.

We aspire to have ‘one global voice’, which leaves little room for ego on the team. We focus on doing what is right – not being right. Listening more than talking. It means we are open and honest with each other and that we hold each other accountable to ensure execution is on point and always joined up.

You will need to be comfortable balancing shifting priorities, delivery pressures and the challenges that come from being part of a matrix organization, but for the right candidate the awards and opportunities for personal career growth are high.

ABOUT THE ROLE

An exciting opportunity to join the team working across Dyson in a global capacity collaborating across 43 markets. As Global Planning Director, you will play a significant role in driving innovative thinking and media planning excellence from budget setting to innovation & big ideas.

As Global Planning Director, you will be at the centre of developing global strategies across Dyson’s three Business Units (Home, Beauty, & Wearables). You will work closely with the Global Head of Planning and be responsible for a team delivering planning, operations, and account management. You will also collaborate with strategy, audiences, analytics, and performance functions to build plans for future Dyson innovations. You should be highly organized, personable, collaborative, and confident in leading a business segment, with a focus on nurturing talent within your team.

KEY TASKS AND RESPONSIBILITIES

To gain the respect and trust of all relevant client personnel by demonstrating knowledge, commitment, and enthusiasm for their business:

• Place the client’s needs at the heart of all delivery and build strong, meaningful relationships with client peers
• Anticipate Dyson needs and ‘next-questions’ to bring leadership and true consultant value to your client relationship
• Build understanding of Dyson’s business to identify areas where Team Cyclone can overcome challenges and unlock new growth opportunities for UM & IPG
• Deliver ‘best-in-class’ work as the standard for internal & external documents and presentations
• Work closely with senior team members and build strong relationships within Team Cyclone (globally, regionally, and locally), across UM & IPG, our key clients, and global media partners
• The primary role of the Global Planning Director is to deliver central strategy and planning guidance across Dyson Business Units, accelerating local markets by delivering global excellence
• You will work across Dyson’s Home, Wearables, and Beauty categories, and other project-based work
• Lead planning deliverables across global NPD & annual planning workstreams, developing guidance on audiences, budget setting, phasing, communication architecture, big ideas, channel inspiration, and measurement
• Collaborate with analytics and the Head of Planning to build global budget setting & investment guidance
• Work with the performance team to ensure growth strategies are integrated into all activities
• Own and direct the end-to-end delivery of briefs from planning requests to PCAs
• Lead planning capability projects that support growth for Dyson and our teams (e.g., planning for attention/journey-based planning)
• Identify new frontiers (innovation) and develop processes to bring them to market with regional and local teams
• Shape processes, WOWs, and solutions to effectively deliver guidance across regions and markets
• Continuously improve and evolve our planning product and methods
• Support and nurture media partnerships, growing them into strategic collaborations

Regional & Local Market Governance:

• Support regional functions and local markets with strategy & planning to accelerate Dyson and IPG growth
• Lead regular communication with regional and local teams, implementing governance frameworks
• Build strong relationships, share best practices, and escalate challenges within Team Cyclone and wider UM teams

ABOUT YOU

• Previous media agency experience
• Experienced in comms planning across offline and online media channels
• Proficient with planning tools and budget setting
• Local market planning experience
• Excellent communication skills
• Team-oriented with strong collaboration skills
• Strong project management skills, capable of managing multiple projects simultaneously

Employee Transparency

At Mediabrands and Kinesso, we celebrate diversity and believe it strengthens us. We are committed to an inclusive culture and do not discriminate based on age, disability, race, ethnicity, gender, sexual orientation, religion, marital status, or any other protected characteristic. For adjustments during recruitment, please contact our Talent Inclusion Specialist Jess for a confidential conversation. Requesting adjustments will not affect your application.

The Perks

We offer a supportive, fun work environment with opportunities for growth, including:

• Flexi–leave with a minimum of 25 days annual leave, plus office closures during Christmas & New Year
• Free breakfast and lunch
• Early finish on Fridays
• Flexible start and finish times (Core Hours Mon-Thurs)
• Electric vehicle salary sacrifice scheme
• Interest-free season ticket loan
• Paid time off for volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan
• Group Personal Pension with matched contributions (3-6%)
• Generous parental leave & pay
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts, and more

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