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- Tasks: Support strategic planning of addressable campaigns and manage client relationships.
- Company: KINESSO is a tech-driven performance marketing agency under IPG Mediabrands, focused on actionable growth.
- Benefits: Enjoy flexi-leave, free meals, early finish Fridays, and a range of health and wellness perks.
- Why this job: Join a dynamic team, work with top clients like Deliveroo, and make a real impact in digital media.
- Qualifications: Experience in digital media account management and strong analytical skills are essential.
- Other info: Mediabrands champions inclusivity and offers a supportive work environment.
The predicted salary is between 36000 - 60000 £ per year.
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Addressable Account Planning Manager, London
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Client:
Mediabrands
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
468432520c24
Job Views:
19
Posted:
22.06.2025
Expiry Date:
06.08.2025
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Job Description:
About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn \’action\’ into \’outcome\’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client\’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at
Role Description
Your role as Addressable Planning Manager will be to support in the strategic planning of addressable campaigns while supporting the campaign management team responsible for delivering display, mobile, video, audio and OOH on multiple platforms. Your primary account will be Deliveroo which includes the activation of campaigns globally, including the UK.
Key Responsibilities
- Operate as key client (internal and external) point of contact for day-to day client service: client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties.
- Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives.
- Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform’s functionality, although in-console campaign management is not a part of this role.
- Develop in-depth knowledge of the digital media industry and media market dynamics.
- Develop relationship with campaign engineering team.
- Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Kinesso services.
- Deliver insight into delivery and performance implications of campaign constraints.
- Design media and audience strategies and tactics to maximize economic outcomes within campaign limits.
- Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles.
- Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues.
- Liaise with clients and agency teams on campaign performance and reporting.
Desired Skills & Experience
- Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data
- Fundamental knowledge of ad targeting methodologies
- Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
- Experience with statistics and related analysis methodologies
- Ability to investigate, analyze & solve problems, and clearly communicate results
- Desire to work in an entrepreneurial atmosphere and be a self-starter
- Eagerness to get hands-on to figure out how things work
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
Employee Transparency
At Mediabrands, we celebrate difference and believe this makes us stronger. Mediabrands is an equal opportunity employer and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Electric vehicle salary sacrifice car scheme
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
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Addressable Account Planning Manager employer: Mediabrands
Contact Detail:
Mediabrands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Addressable Account Planning Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital media and addressable advertising. Understanding the current landscape will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the digital media space, especially those who have experience with Demand Side Platforms. Attend industry events or webinars to connect with potential colleagues and gain insights that could set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed campaigns or projects in the past. Highlight your analytical skills and ability to optimise campaigns based on data, as these are crucial for the Addressable Account Planning Manager role.
✨Tip Number 4
Research KINESSO and its offerings thoroughly. Understanding their unique capabilities and how they operate will allow you to tailor your discussions and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Addressable Account Planning Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media account management, especially with blue chip advertising clients. Use keywords from the job description to demonstrate your fit for the Addressable Account Planning Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the digital media industry and your enthusiasm for the role. Mention specific skills such as data analysis and client communication that align with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: In your application, provide examples of how you've used quantitative and analytical skills to solve problems or improve campaign performance. This will demonstrate your ability to meet the expectations of the role.
Highlight Your Client-Facing Experience: Emphasise any previous experience in a consultative, client-facing environment. Discuss how you have successfully managed client relationships and contributed to campaign strategies, as this is a key aspect of the position.
How to prepare for a job interview at Mediabrands
✨Know Your Client
Familiarise yourself with Deliveroo and its marketing strategies. Understand their target audience and how addressable campaigns can enhance their reach. This will show your potential employer that you are proactive and genuinely interested in the role.
✨Demonstrate Analytical Skills
Prepare to discuss your experience with data analysis and how you've used it to optimise campaigns in the past. Be ready to provide specific examples of how your analytical skills have led to successful outcomes in previous roles.
✨Understand Digital Media Dynamics
Brush up on your knowledge of digital media, including ad networks, DSPs, and auction marketplaces. Being able to speak confidently about these topics will demonstrate your expertise and readiness for the role.
✨Showcase Communication Skills
Since this role involves client-facing responsibilities, practice articulating your thoughts clearly and concisely. Prepare to discuss how you've effectively communicated with clients in the past, especially in a consultative environment.
