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For Companies At a Glance
- Tasks: Manage client accounts, optimise campaigns, and provide insights for digital media strategies.
- Company: KINESSO is a leading performance marketing agency under IPG Mediabrands, focused on data-driven growth.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and a range of health and wellness perks.
- Other info: We celebrate diversity and offer an inclusive culture where everyone belongs.
- Why this job: Join a dynamic team, work with top clients, and make a real impact in the digital media landscape.
- Qualifications: Experience in digital media account management and strong analytical skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description
General Responsibilities- Operate as key client (internal and external) point of contact for day-to-day client service: client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties.
- Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives.
- Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform's functionality, although in-console campaign management is not a part of this role.
- Develop in-depth knowledge of the digital media industry and media market dynamics.
- Develop relationship with campaign engineering team.
- Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Matterkind services.
- Deliver insight into delivery and performance implications of campaign constraints.
- Design media and audience strategies and tactics to maximize economic outcomes within campaign limits.
- Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles.
- Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues.
- Liaise with clients and agency teams on campaign performance and reporting.
- Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm.
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment.
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data.
- Fundamental knowledge of ad targeting methodologies.
- Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces.
- Experience with statistics and related analysis methodologies.
- Ability to investigate, analyze & solve problems, and clearly communicate results.
- Desire to work in an entrepreneurial atmosphere and be a self-starter.
- Eagerness to get hands-on to figure out how things work.
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
- Ability to work collaboratively as part of a cross-functional team.
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. Please reach out to our Talent Inclusion Specialist Jess if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKSWe aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon-Thurs, flexible start/finish times).
- Electric vehicle salary sacrifice car scheme.
- Interest-free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Account Manager, Addressable Strategy employer: Mediabrands
Contact Detail:
Mediabrands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager, Addressable Strategy
✨Tip Number 1
Familiarise yourself with the latest trends in digital media and advertising. Understanding the current landscape will help you engage in meaningful conversations during interviews and demonstrate your expertise in the field.
✨Tip Number 2
Network with professionals in the industry, especially those who work at KINESSO or similar companies. Attend relevant events or webinars to make connections and gain insights that could give you an edge in your application.
✨Tip Number 3
Brush up on your analytical skills, particularly in relation to data analysis and campaign performance metrics. Being able to discuss how you've used data to drive decisions in past roles can set you apart from other candidates.
✨Tip Number 4
Prepare to showcase your problem-solving abilities. Think of specific examples where you've tackled challenges in account management or campaign optimisation, as this role requires a proactive approach to client needs.
We think you need these skills to ace Account Manager, Addressable Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media account management, particularly with blue chip advertising clients. Use specific examples that demonstrate your skills in client service and campaign management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the digital media industry and your enthusiasm for the role. Mention how your background aligns with KINESSO's mission and values, and express your eagerness to contribute to their team.
Highlight Analytical Skills: In your application, emphasise your quantitative and analytical skills. Provide examples of how you've used data analysis to drive campaign performance and solve problems in previous roles.
Showcase Communication Skills: Since the role requires excellent verbal and written communication skills, include instances where you've successfully communicated complex ideas to clients or team members. This will demonstrate your ability to thrive in a consultative, client-facing environment.
How to prepare for a job interview at Mediabrands
✨Know Your Digital Media
Familiarise yourself with the latest trends in digital media and advertising. Understand the role of Demand Side Platforms (DSPs) and how they function, as this knowledge will be crucial during your interview.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis and how you've used it to drive campaign success. Highlight specific examples where your quantitative skills made a difference in previous roles.
✨Prepare for Client Scenarios
Think about potential client scenarios you might face in the role. Be ready to demonstrate how you would manage client relationships and resolve issues, showcasing your consultative approach.
✨Emphasise Team Collaboration
Since the role involves working with cross-functional teams, share examples of how you've successfully collaborated with others in past positions. This will show your ability to work effectively within a team environment.