At a Glance
- Tasks: Lead innovative media planning and drive strategic solutions for top brands.
- Company: Dynamic agency focused on inclusive talent development and collaboration.
- Benefits: Competitive salary, professional growth, and a vibrant team culture.
- Other info: Join a diverse team committed to excellence and creativity.
- Why this job: Shape the future of media planning and make a real impact in the industry.
- Qualifications: Extensive experience in integrated media planning and strong leadership skills.
The predicted salary is between 49500 - 60500 £ per year.
ROLE OVERVIEW
As a Group Director, Planning you are at the forefront of bringing the next generation of planning to life. Understanding key Brand and business objectives and delivering against these. You will have end-to-end responsibility for media plans, digital plans and activations and ensure there are processes in place to continuously optimise and drive efficiencies.
Key responsibilities include:
- Fame & Flow Planning
- Working with craft leaders within Initiative and the wider group to elevate and evolve an integrated plan
- Develop best in class planning solutions for our clients across the clients entire ecosystem
- Has the ability to see connection opportunities and ideas immediately within briefs
- Use data to identify the best channels and support planning solutions
- Team Development
- Responsible for working with Comms Design Directors to develop the team on planning tools, techniques, full funnel integration and templates
- Support, nurture and develop immediate team and junior Comms Design talent to become the best planners in the industry, collaborating with the wider business
- Industry Knowledge
- Responsible for POV’s on industry changes/news and outlining impact on clients
- Understand and shows curiosity on channel trends to identify the impact on clients
- Agency Development
- Participation in New Business
- Involved in relevant dept projects
EXPERIENCE REQUIRED
- Extensive experience in integrated planning role in media, publisher/vendor, or communications discipline (digital, content);
- Have proven experience and expertise in strategic media planning across the funnel and the digital mix;
- Have some historical digital buying experience (optional)
- Hold excellent knowledge of the global media landscape and put the consumer experience at the heart of activities and decisions
- A courageous leader and collaborator who can envision and energise large cross-functional teams and drive effective media owner relationships;
- Can demonstrate strong strategic and analytical thinking to assess and recommend opportunities;
- Have people management experience and a passion for developing others;
- Have mastery with media planning tools such as TGI, GWI, Facebook Campaign Planner etc;
- Have some experience with digital buying platforms such as Google Adwords, DV360, Facebook Ads Manager, a Demand Side platform such as The Trade Desk (optional)
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.
We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
Group Director, Planning in London employer: Mediabrands Limited
As a Group Director, Planning at Initiative, you will thrive in a dynamic and inclusive work culture that prioritises employee development and collaboration. With a commitment to nurturing talent and fostering innovative planning solutions, you'll have the opportunity to lead cross-functional teams while enjoying the vibrant atmosphere of our office location. Join us to be part of a forward-thinking agency that values diversity and empowers its employees to excel in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Group Director, Planning in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mediabrands Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mediabrands Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mediabrands Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mediabrands Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Director, Planning in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mediabrands Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mediabrands Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mediabrands Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mediabrands Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mediabrands Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mediabrands Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
