At a Glance
- Tasks: Lead strategic media thinking for Bayer's iconic brands and develop audience-first strategies.
- Company: Join a dynamic agency focused on innovative media strategies and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make a real impact on global brands while working with cutting-edge strategies and AI.
- Qualifications: Proven experience in media strategy and strong analytical skills required.
The predicted salary is between 90000 - 110000 £ per year.
Initiative is seeking a Global Strategy Group Director to lead strategic media thinking across Bayer Consumer Health’s portfolio of iconic “Megabrands” (e.g. Aspirin, Berocca, Canesten, Rennie). This is a high-impact role for a senior media strategist who can operate upstream with global clients to shape communications and investment strategies grounded in audience insight, effectiveness, and business outcomes. Working as part of a broader integrated team across media, creative, analytics, and production, you will help define how Bayer’s consumer health brands connect with the modern day healthcare consumer in a rapidly evolving landscape.
The role is ideal for someone with deep communications planning and media strategy expertise who is highly collaborative and comfortable contributing within integrated strategic environments.
What You’ll Do- Partner with the Global Head of Strategy to develop communications and media strategies across Bayer’s global Megabrands, ensuring alignment between brand objectives, audience insight, and channel planning.
- Work closely with analytics, audience and media planning teams to define evidence-led investment strategies across paid, owned, earned, and shared channels.
- Develop audience-first media and communications frameworks that support sustainable brand growth across markets.
- Craft global media strategies that translate business and brand ambition into actionable recommendations for local teams, balancing short-term performance with long-term brand building.
- Collaborate with creative, shopper, HCP and production teams as part of integrated planning processes, ensuring strategic cohesion across disciplines.
- Contribute media expertise within cross-functional workshops and strategic planning sessions.
- Present strategic recommendations confidently to senior global marketing and brand leadership.
- Help drive innovation in communications planning by connecting audience insight, channel strategy, data, and effectiveness principles.
- Embed AI into the strategic planning process, from developing and deploying AI agents to building agentic workflows, and empower teams to use AI in more strategic, higher-value ways.
- You are a senior media and communications strategist with strong analytical and planning expertise, and a collaborative approach to integrated marketing.
- You have a proven track record developing media and communications strategies for global or regional clients.
- You bring deep expertise in communications planning, channel strategy, audience understanding, and marketing effectiveness.
- You are experienced working within integrated teams alongside creative, analytics, and client stakeholders.
- You can translate data, research, and performance insights into clear strategic direction and investment recommendations.
- You are AI-literate, with the ability to utilise AI agents and tools to accelerate data-driven analysis and strengthen integrated strategic thinking.
- You are comfortable leading senior client conversations and navigating complex stakeholder environments with confidence and diplomacy.
- You thrive in collaborative, fast-paced environments and enjoy working cross-functionally to solve business challenges.
- You have extensive experience in media strategy, communications planning, or integrated planning roles, ideally within a global agency environment.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.
We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
Global Group Director, Strategy (Bayer) in London employer: MEDIABRANDS EMEA LIMITED
Aldi is an exceptional employer that prioritises employee growth and well-being, offering a competitive salary and generous benefits such as 25 days of annual leave and access to wellness resources. With a strong focus on team engagement and operational excellence, employees are empowered to excel in their roles and prepare for future leadership opportunities in a supportive and dynamic work environment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Group Director, Strategy (Bayer) in London
✨Dive Into Corporate Strategy Communities
Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!
✨Attend Industry Conferences and Events
Keep an eye out for corporate strategy conferences or networking events in your area (or online!). These gatherings are gold mines for meeting hiring managers and making impactful connections. Plus, having a few good conversations can lead to job referrals at companies like MEDIABRANDS EMEA LIMITED!
✨Showcase Your Strategy Skills
Create content that showcases your knowledge of corporate strategy—think reports, blogs, or even video discussions. Sharing these on platforms like LinkedIn or Medium can demonstrate your expertise and make you stand out to employers looking for fresh talent.
✨Apply Directly Through Our Website
Don’t forget to apply for the Global Group Director, Strategy (Bayer) position at MEDIABRANDS EMEA LIMITED via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.
We think you need these skills to ace Global Group Director, Strategy (Bayer) in London
Some tips for your application 🫡
Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at MEDIABRANDS EMEA LIMITED.
Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to MEDIABRANDS EMEA LIMITED’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.
Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!
Utilise Professional Language:While we want you to be yourself, remember that corporate strategy roles demand a level of professionalism in communication. Use clear and concise language in your application materials, ensuring that your ideas come across as well-structured and sophisticated. It’s all about making a great impression right from the written application stage!
How to prepare for a job interview at MEDIABRANDS EMEA LIMITED
✨Master the Numbers
Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!
✨Know Your Frameworks
Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to MEDIABRANDS EMEA LIMITED. This shows we’re not just theory-happy but can articulate our practical application.
✨Engage in Strategic Conversations
In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at MEDIABRANDS EMEA LIMITED. This will demonstrate our passion and proactive approach to the field.
✨Showcase Relevant Experience
Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to MEDIABRANDS EMEA LIMITED.
