At a Glance
- Tasks: Lead acquisition teams and drive growth strategies in digital marketing.
- Company: Fast-growing digital marketing company in the U.S. online-gambling market.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Join a diverse team that values inclusivity and innovation.
- Why this job: Shape the future of digital marketing and make a real impact on growth strategies.
- Qualifications: 8+ years in digital marketing with leadership experience and mobile acquisition expertise.
The predicted salary is between 80000 - 100000 € per year.
About MediaTroopers
MediaTroopers is a fast-growing digital marketing company specializing in mobile and performance-based advertising. As a leading player in the U.S. online-gambling market, we combine innovative digital strategies with tailored mobile solutions to help our clients reach and convert audiences across cutting-edge platforms.
About the Role
We are looking for a strategic and results-driven Head of Marketing (Acquisition) to lead acquisition efforts across Media and Publisher channels. This is a senior leadership role, forming part of the company's management team, overseeing two teams - Media and Publishers - each led by their own team leader.
The ideal candidate is a data-driven, performance-focused leader with deep expertise in digital acquisition, affiliate marketing, and media buying. Proven experience in regulated markets and mobile app acquisition is essential. The role is responsible for driving sustainable growth, optimizing ROI, defining and tracking KPIs, and ensuring both teams operate with clarity, efficiency, and a high-performance mindset.
Key Responsibilities
- Lead and develop two acquisition teams (Media and Publishers), each managed through their respective team leaders.
- Act as an integral member of the management team, directly shaping decision-making and overall company strategy.
- Continuously identify and explore new channels and growth opportunities across both media and publisher landscapes.
- Foster a culture of ownership and accountability through structured weekly team syncs and monthly KPI reviews.
- Define, set, and monitor KPIs for both teams, ensuring alignment with company strategy, monthly performance targets, and growth objectives.
- Drive the identification and testing of new traffic sources across both media buying and publisher channels.
- Establish and optimize reporting structures, workflows, funnels, and operational processes.
- Review daily performance and drive real-time optimization across all paid acquisition channels.
- Manage and oversee acquisition budgets on a weekly basis, ensuring efficient allocation and spend.
- Lead regular team syncs to align priorities, performance, and execution focus.
- Oversee communication with publishers and conduct regular one-on-one calls with key partners.
- Manage the onboarding of new publishers and traffic sources.
- Drive growth strategy by identifying new partnership opportunities across geographies, verticals, and traffic types.
- Collaborate closely with internal stakeholders (AdOps, BI, Product, Finance) to improve efficiency, scalability, and data quality.
Requirements
- 8+ years of experience in performance or digital marketing, including at least 2 years in a senior leadership role managing multiple teams (essential).
- Proven experience managing mobile acquisition teams.
- Strong expertise in mobile and performance-based advertising, including in-app traffic and MMPs (e.g. AppsFlyer, Adjust, Branch) (essential).
- Experience in regulated iGaming environments (essential).
- Experience in the US market is a strong advantage.
- Highly data-driven, with the ability to analyze ROI and performance reports and translate insights into actionable decisions.
- Excellent communication, negotiation, and stakeholder management skills.
- Strategic thinker with a hands-on, execution-focused mindset.
- Fluent in English; additional languages are a plus.
Join MediaTroopers and lead the charge on acquisition - driving performance, developing talent, and shaping our growth strategy across media and publisher channels. If you're a data-driven leader with a passion for scaling teams and delivering measurable results, we'd love to hear from you.
MediaTroopers is an Equal Opportunity Employer. We value diversity and inclusivity and welcome applicants from all backgrounds to apply.
Head of Marketing (Acquisition) in London employer: Media Troopers
MediaTroopers is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and performance are at the forefront of our mission. As a fast-growing digital marketing company in the U.S. online-gambling market, we offer our employees unparalleled opportunities for professional growth and development, alongside competitive benefits and a collaborative environment that encourages ownership and accountability. Join us to lead impactful acquisition strategies while being part of a team that values diversity and strives for excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (Acquisition) in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want to show that you’re not just another candidate; you’re someone who understands the market landscape and can bring fresh ideas to the table.
✨Tip Number 3
Practice your pitch! You need to be able to clearly articulate your experience and how it aligns with the role. We suggest rehearsing with a friend or in front of a mirror until you feel confident.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you top of mind for the hiring team. And remember, apply through our website for the best chance!
We think you need these skills to ace Head of Marketing (Acquisition) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Marketing (Acquisition). Highlight your experience in digital marketing, especially in mobile and performance-based advertising. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your achievements in managing acquisition teams and driving growth. We love a good story!
Showcase Your Data Skills:Since we're all about data-driven decisions, make sure to highlight your analytical skills. Talk about how you've used data to optimise ROI and track KPIs in your previous roles. We want to know how you can bring that expertise to MediaTroopers!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Media Troopers
✨Know Your Numbers
As a Head of Marketing (Acquisition), you'll need to be data-driven. Brush up on your key performance indicators (KPIs) and be ready to discuss how you've used data to drive decisions in past roles. Be specific about the metrics you've tracked and how they influenced your strategies.
✨Showcase Your Leadership Style
This role involves leading two teams, so it's crucial to articulate your leadership approach. Prepare examples of how you've developed teams in the past, fostered accountability, and driven performance. Highlight any structured processes you've implemented for team syncs or KPI reviews.
✨Understand the Market Landscape
Familiarise yourself with the U.S. online-gambling market and the unique challenges it presents. Be prepared to discuss how you would identify new channels and growth opportunities in this regulated environment. Showing that you understand the nuances of mobile and performance-based advertising will set you apart.
✨Prepare for Strategic Discussions
As part of the management team, you'll be shaping company strategy. Think about how you can contribute to high-level discussions. Prepare insights on current trends in digital marketing and how they could impact MediaTroopers' growth. This shows you're not just focused on execution but also on strategic thinking.
