At a Glance
- Tasks: Lead acquisition teams and drive growth strategies in digital marketing.
- Company: Fast-growing digital marketing company in the U.S. online-gambling market.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Join a diverse team and thrive in a dynamic, fast-paced environment.
- Why this job: Shape the future of digital marketing and make a real impact on performance.
- Qualifications: 8+ years in digital marketing with leadership experience; expertise in mobile acquisition essential.
The predicted salary is between 80000 - 100000 € per year.
About MediaTroopers
MediaTroopers is a fast-growing digital marketing company specializing in mobile and performance-based advertising. As a leading player in the U.S. online-gambling market, we combine innovative digital strategies with tailored mobile solutions to help our clients reach and convert audiences across cutting-edge platforms.
About the Role
We are looking for a strategic and results-driven Head of Marketing (Acquisition) to lead acquisition efforts across Media and Publisher channels. This is a senior leadership role, forming part of the company’s management team, overseeing two teams - Media and Publishers - each led by their own team leader. The ideal candidate is a data-driven, performance-focused leader with deep expertise in digital acquisition, affiliate marketing, and media buying. Proven experience in regulated markets and mobile app acquisition is essential. The role is responsible for driving sustainable growth, optimizing ROI, defining and tracking KPIs, and ensuring both teams operate with clarity, efficiency, and a high-performance mindset.
Key Responsibilities
- Lead and develop two acquisition teams (Media and Publishers), each managed through their respective team leaders.
- Act as an integral member of the management team, directly shaping decision-making and overall company strategy.
- Continuously identify and explore new channels and growth opportunities across both media and publisher landscapes.
- Foster a culture of ownership and accountability through structured weekly team syncs and monthly KPI reviews.
- Define, set, and monitor KPIs for both teams, ensuring alignment with company strategy, monthly performance targets, and growth objectives.
- Drive the identification and testing of new traffic sources across both media buying and publisher channels.
- Establish and optimize reporting structures, workflows, funnels, and operational processes.
- Review daily performance and drive real-time optimization across all paid acquisition channels.
- Manage and oversee acquisition budgets on a weekly basis, ensuring efficient allocation and spend.
- Lead regular team syncs to align priorities, performance, and execution focus.
- Oversee communication with publishers and conduct regular one-on-one calls with key partners.
- Manage the onboarding of new publishers and traffic sources.
- Drive growth strategy by identifying new partnership opportunities across geographies, verticals, and traffic types.
- Collaborate closely with internal stakeholders (AdOps, BI, Product, Finance) to improve efficiency, scalability, and data quality.
Requirements
- 8+ years of experience in performance or digital marketing, including at least 2 years in a senior leadership role managing multiple teams (essential).
- Proven experience managing mobile acquisition teams.
- Strong expertise in mobile and performance-based advertising, including in-app traffic and MMPs (e.g. AppsFlyer, Adjust, Branch) (essential).
- Experience in regulated iGaming environments (essential).
- Experience in the US market is a strong advantage.
- Highly data-driven, with the ability to analyze ROI and performance reports and translate insights into actionable decisions.
- Excellent communication, negotiation, and stakeholder management skills.
- Strategic thinker with a hands-on, execution-focused mindset.
- Fluent in English; additional languages are a plus.
Join MediaTroopers and lead the charge on acquisition - driving performance, developing talent, and shaping our growth strategy across media and publisher channels. If you're a data-driven leader with a passion for scaling teams and delivering measurable results, we'd love to hear from you.
MediaTroopers is an Equal Opportunity Employer. We value diversity and inclusivity and welcome applicants from all backgrounds to apply.
Head of Marketing (Acquisition) employer: Media Troopers
MediaTroopers is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and performance are at the forefront of our mission. As a fast-growing digital marketing company in the U.S. online-gambling market, we offer our employees unparalleled opportunities for professional growth and development, alongside competitive benefits and a collaborative environment that encourages ownership and accountability. Join us to lead impactful acquisition strategies while being part of a diverse team dedicated to driving sustainable growth and success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (Acquisition)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in digital marketing and acquisition. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience aligns with their goals, especially in mobile and performance-based advertising.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing (Acquisition)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing (Acquisition) role. Highlight your experience in digital marketing, especially in mobile and performance-based advertising. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your achievements in managing acquisition teams and driving growth. Let us know what makes you tick!
Showcase Your Data Skills:Since we're all about data-driven decisions, make sure to showcase your analytical skills. Mention any tools or methodologies you've used to track KPIs and optimise ROI. We love seeing how you turn data into actionable insights!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at MediaTroopers!
How to prepare for a job interview at Media Troopers
✨Know Your Numbers
As a Head of Marketing (Acquisition), you'll need to be data-driven. Brush up on your understanding of KPIs, ROI, and performance metrics relevant to digital marketing. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Leadership Style
This role involves leading two teams, so it's crucial to articulate your leadership approach. Prepare examples of how you've developed teams, fostered accountability, and aligned team goals with company strategy. Highlight any structured processes you've implemented for team syncs or KPI reviews.
✨Understand the Market Landscape
Familiarise yourself with the U.S. online-gambling market and the specific challenges it presents. Be prepared to discuss innovative strategies you've employed in regulated markets and how you can leverage your experience in mobile app acquisition to benefit MediaTroopers.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about potential challenges in acquisition channels and how you would address them. This will demonstrate your hands-on, execution-focused mindset that the company is looking for.
