At a Glance
- Tasks: Lead and optimise paid social campaigns on Meta and TikTok for exciting ecommerce brands.
- Company: Join Media Stack, a dynamic agency with a passion for ecommerce success.
- Benefits: Enjoy remote work, competitive salary, and the chance to shape creative strategies.
- Other info: Be part of a collaborative team that values innovation and entrepreneurial spirit.
- Why this job: Take ownership of your work and make a real impact in a fast-paced environment.
- Qualifications: 7+ years in paid social, strong analytical skills, and a creative mindset.
The predicted salary is between 60000 - 80000 € per year.
About Media Stack
Media Stack is a network of ecommerce specialists with 50+ years of combined experience across paid media, creative strategy, and CRO. We work with ambitious consumer brands across fashion, beauty, and wellness, and we're building a team of people who take genuine ownership over their work and care about the results as much as our clients do.
The Role
We're looking for a Paid Social Director to take ownership of paid social at Media Stack. This is a full-time, remote role for someone who is as comfortable in the data as they are in a client call — and is able to lead and craft the creative strategy.
You'll be managing and scaling campaigns across Meta and TikTok for a portfolio of ecommerce clients, working closely with our in-house Creative Strategist, and helping shape how the paid media function operates at the agency. This is a leadership role as much as an execution role.
What You'll Be Doing
- Planning, executing, and optimising paid social campaigns across Meta, TikTok, and other paid social channels
- Collaborating closely with our in-house Creative Strategist — you'll be the key performance input, feeding data-driven insights into the creative process to inform what gets made and tested next
- Leading on creative strategy from a performance perspective — analysing what's working, identifying winning angles, and briefing creative on hooks, formats, and messaging
- Owning client relationships directly — communicating performance clearly, proactively flagging issues, and building trust
- Forecasting, budget pacing, and reallocation across accounts to maximise performance
- Setting up and interpreting A/B tests across creatives, audiences, and bidding strategies
- Applying attribution modelling knowledge to reporting and client-facing analysis
- Contributing to how the paid media department is built and run
What We're Looking For
- 7+ years managing paid social campaigns, primarily Meta and TikTok
- Proven track record with ecommerce consumer brands — fashion, beauty, and/or wellness
- Strong analytical ability — attribution modelling, ROAS, CAC, funnel dynamics
- A genuine creative strategist — you understand why an ad works, not just whether it does
- Direct client-facing experience — you're transparent, articulate, and proactive
- Someone entrepreneurial — if you've run your own venture at some point, even better
- Advanced in Excel or Google Sheets for reporting and analysis
- Familiarity with Motion (creative strategy tool) — not a hard requirement, but a strong preference
- Comfortable working independently in a remote environment
- Agency experience is a strong plus; brand-side experience also valued
- Someone that is always looking to improve process efficiencies.
- AI native to support with work.
You'll Thrive Here If You
- Want to own a channel, not just execute on it
- Have strong opinions about creative and can back them up with data
- Are energised by fast-moving ecommerce environments
- Treat clients like partners, not accounts
- Are naturally entrepreneurial and take initiative without being asked
Interview Process
You'll be asked to complete a full account audit of one of our client accounts as part of the process.
Paid Social Director - Agency in Liverpool employer: Media Stack
Media Stack is an exceptional employer that fosters a culture of ownership and collaboration, allowing employees to thrive in a dynamic remote environment. With a focus on professional growth, team members are encouraged to take initiative and contribute to innovative strategies for leading ecommerce brands in fashion, beauty, and wellness. The company values transparency and creativity, providing ample opportunities for personal development while working closely with talented professionals who share a passion for delivering outstanding results.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Director - Agency in Liverpool
✨Tip Number 1
Get to know the company inside out! Research Media Stack, their clients, and their approach to paid social. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Prepare for the interview by thinking about how your experience aligns with their needs. Be ready to discuss specific campaigns you've managed on Meta and TikTok, and how you’ve driven results for ecommerce brands.
✨Tip Number 3
Show off your analytical skills! Be prepared to talk about attribution modelling and how you've used data to inform creative strategies. Bring examples of A/B tests you've run and the insights gained from them.
✨Tip Number 4
Don’t forget to highlight your client-facing experience! Share stories about how you've built trust with clients and communicated performance effectively. This is key for a role where you'll be owning client relationships.
We think you need these skills to ace Paid Social Director - Agency in Liverpool
Some tips for your application 🫡
Show Your Passion for Paid Social:When writing your application, let your enthusiasm for paid social shine through. We want to see that you genuinely care about the results and have a strong understanding of platforms like Meta and TikTok. Share specific examples of campaigns you've managed and the impact they had!
Be Data-Driven:Since this role is all about balancing creativity with analytics, make sure to highlight your analytical skills. Talk about how you've used data to inform your creative strategies and optimise campaigns. We love numbers, so don’t shy away from showcasing your achievements in terms of ROAS or CAC!
Tailor Your Application:Take the time to customise your application for Media Stack. Mention our focus on ecommerce brands in fashion, beauty, and wellness, and explain why you're a great fit for our team. Show us that you understand our mission and how you can contribute to it!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows initiative, which we really appreciate at StudySmarter!
How to prepare for a job interview at Media Stack
✨Know Your Numbers
Make sure you brush up on your analytical skills before the interview. Be ready to discuss key metrics like ROAS, CAC, and how you've used data to optimise campaigns in the past. This role is all about numbers, so showing that you can speak their language will impress the interviewers.
✨Showcase Your Creative Strategy
Prepare examples of successful campaigns you've led, especially those involving Meta and TikTok. Highlight how you collaborated with creative teams to develop winning strategies. They want to see that you can not only analyse data but also translate it into compelling creative direction.
✨Client Relationship Skills Matter
Since this role involves direct client interaction, be ready to share experiences where you've built trust and communicated effectively with clients. Think of specific instances where you proactively addressed issues or provided insights that helped improve performance.
✨Be Ready for the Audit Challenge
As part of the interview process, you'll need to complete a full account audit. Familiarise yourself with the client's industry and prepare to discuss your approach to analysing their paid social strategy. This is your chance to demonstrate your expertise and strategic thinking.
