At a Glance
- Tasks: Lead strategic marketing for large-scale tech events and create engaging campaigns.
- Company: Join a world-leading brand in the Tech & Data space.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a chance to work in a collaborative environment.
- Why this job: Make an impact in the tech industry while showcasing your marketing skills.
- Qualifications: 7+ years in B2B marketing with a focus on large events.
The predicted salary is between 40000 - 50000 £ per year.
London (3 days office)
The client is a world leading brand in the Tech & Data space. Through continued growth, a new role has arisen for a commercial events marketer with 7 years + B2B commercial marketing experience within the large-scale conference space.
Core Responsibilities- Strategic Marketing Planning: Develop and oversee the end-to-end strategic marketing plan for the events.
- Event Positioning: Define and articulate the event’s unique value proposition in a crowded marketplace.
- Brand Development & Stewardship: Steward the development and consistent execution of the event’s brand identity across all touchpoints, including digital, print, social, and experiential. Ensure all communications reflect the event’s core values, personality, and promises, driving emotional resonance and brand affinity.
- Pricing Strategy: Collaborate with commercial and finance teams to establish optimal ticket pricing structures and promotions to maximise yield.
- Integrated Campaign Management: Lead the creation and execution of integrated, data-driven marketing campaigns spanning digital, PR, advocacy, content, email, and partnerships. Drive the paid attendance funnel from awareness through to purchase and post-event engagement.
- Target Setting & Performance Monitoring: Set clear KPIs for ticket sales, engagement, and campaign ROI.
- Stakeholder Collaboration: Work cross-functionally with internal teams.
- Budget Management: Develop and manage marketing budgets, ensuring efficient and effective allocation of spend to deliver the highest possible ROI.
- Content & Storytelling: Guide the creation of engaging, persuasive content that brings the event’s brand story to life.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 7+ years of progressive marketing experience, with a proven track record of driving paid attendance at large-scale events (1,000+ attendees), ideally in a B2B environment.
- Deep knowledge of event positioning, brand strategy, pricing and communication. Demonstrated ability to develop value propositions and go-to-market strategies that deliver measurable commercial results.
- Analytical Mindset: Highly data-literate, with the ability to interpret campaign metrics and audience insights to drive optimisation and learning.
- Strong organisational skills and experience managing multiple concurrent projects, resources, and stakeholders under pressure.
- Demonstrated ability to develop and execute creative campaigns that capture attention and drive action in a competitive space.
- Mastery of digital marketing platforms, CRM systems, social media, and campaign automation.
Senior Marketing Manager - Tech Events employer: Media Search Inc.
As a world-leading brand in the Tech & Data space, this company offers an exceptional work environment that fosters creativity and innovation. With a strong focus on employee growth, you will have access to continuous professional development opportunities while collaborating with talented individuals in a dynamic London setting. Enjoy a flexible work culture with three days in the office, allowing for a balanced approach to work and life, all while contributing to impactful marketing strategies for large-scale events.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Tech Events
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Media Search Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Media Search Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Media Search Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Media Search Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager - Tech Events
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Media Search Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Media Search Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Media Search Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Media Search Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Media Search Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Media Search Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
