At a Glance
- Tasks: Lead strategic marketing for tech events and create impactful campaigns.
- Company: Join a world-leading brand in the Tech Data space.
- Benefits: Up to £65,000 salary, £6,500 bonus, and numerous perks.
- Other info: Work in a dynamic environment with great growth potential.
- Why this job: Shape exciting tech events and elevate your marketing career.
- Qualifications: 7+ years B2B marketing experience in large-scale conferences.
The predicted salary is between 50000 - 65000 £ per year.
Up to £65,000 + 6,500 Bonus + Numerous Benefits
London (3 days office)
The client is a world leading brand in the Tech Data space. Through continued growth, a new role has arisen for a commercial events marketer with 7 years + B2B commercial marketing experience within the large-scale conference space.
Core Responsibilities
- Strategic Marketing Planning: Develop and oversee the end-to-end strategic marketing plan for the events.
- Event Positioning: Define and articulate the event’s unique value proposition in a crowded marketplace.
- Brand Development Stewardship: Steward the development and consistent execution of the event’s brand identity across all touchpoints, including digital, print, social, and experiential. Ensure all communications reflect the event’s core values, personality, and promises, driving emotional resonance and brand affinity.
- Pricing Strategy: Collaborate with commercial and finance teams to establish optimal ticket pricing structures and promotions to maximise yield.
- Integrated Campaign Management: Lead the creation and execution of integrated, data-driven marketing campaigns spanning digital, PR, advocacy, content, email, and partnerships. Drive the paid attendance funnel from awareness through to purchase and post-event engagement.
- Target Setting Performance Monitoring: Set clear performance targets and monitor progress against them.
Senior Marketing Manager employer: Media Search Inc.
As a world-leading brand in the Tech Data space, this company offers an exceptional work environment that fosters innovation and creativity. With a strong emphasis on employee growth, you will have access to numerous benefits, including a competitive salary, bonus structure, and opportunities for professional development. The collaborative culture in London, combined with flexible working arrangements, ensures that you can thrive both personally and professionally while making a significant impact in the dynamic events marketing landscape.
