At a Glance
- Tasks: Create and execute exciting marketing campaigns for conferences and events.
- Company: Join a rapidly expanding conference and research specialist in London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and continuous improvement.
- Why this job: Make a real impact in the events industry while showcasing your creativity.
- Qualifications: Strong writing skills, attention to detail, and a passion for marketing.
The predicted salary is between 36000 - 60000 £ per year.
My client is a rapidly expanding conference & research specialist looking for a bright, proactive, creative and savvy event marketer to join the team for a dynamic permanent role in London, helping to grow the brand presence through lead generation, delegate acquisition and associated marketing activity across our portfolios.
Key Responsibilities
- Response Analysis & Strategy Formulation: Developing and delivering cohesive marketing campaigns that achieve targeted delegate registrations and revenue across portfolio topics.
- Lead Generation: Building and researching a relevant lead database through partnerships and sourcing; creating dynamic campaigns to attract and begin conversations with potential members and clients.
- Event Budget Management: Managing the marketing budget for each event campaign and portfolio topics.
- Stakeholder & Media Partnership Management: Continually source and maintain positive relations with partners for innovative ways to increase measurable value for the business.
- Site management / SEO/PPC & SEM: Monitor and continually improve organic and paid search results to increase web traffic, plus overall event site management (content and design).
- Database Management: Utilise the CRM (Salesforce and Hubspot) to generate list build strategies and for reporting.
- Event and Event Site analytics: Manage all event weekly trackers, site analytics and closely measure performance of activity, promotions, and usability.
- Copywriting and Content: Create dynamic and exciting copy for all marketing material (onsite and offsite at events), ensures that web content, web offers, and online elements are continually evaluated, updated, and enhanced, creates, and executes strategic media/content partnerships for site stickiness.
- Social Media & Community: Maintain Customer Engagement online through LinkedIn, Facebook, Twitter (and others) with interesting topic discussions, active participation in conversations online, as well as repurposing and promoting content.
Skills and Experience
- Ability to write crisp engaging marketing copy
- Highly organised, methodical, and process-driven
- Expert in successful negotiation tactics with senior media individuals
- High level of attention to detail
- Track record of delivering campaigns/projects to deadline and budget
- Results-driven - ensure that event plan fulfils strategic goals and drives the required business results
- Ambition and drive: Demonstrates a strong desire to succeed, setting high standards and striving for continuous improvement.
- Flexibility under pressure: Adapts quickly to changing circumstances, remaining calm, accurate, and solution-oriented when challenges arise.
- Collaboration: Works effectively as part of a team, contributing positively and supporting colleagues to achieve shared goals.
- Innovation: Stays abreast of industry trends and new technologies to improve event delivery.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Strategy/Planning, and Writing/Editing
Industries: Events Services, Marketing Services, and Research Services
Marketing Manager - Conferences employer: Media Search Inc.
Media Search Inc. is an excellent employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. With a strong focus on employee growth, we provide ample opportunities for professional development alongside a competitive benefits package, ensuring our team members feel valued and supported in their roles. Join us to be part of a collaborative culture that champions work-life balance through hybrid working arrangements, making it an ideal place for those looking to make a meaningful impact in the tech event marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Conferences
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and conferences to meet people in the marketing field. Don’t be shy—introduce yourself and chat about your passion for event marketing. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and projects. Use it as a conversation starter during interviews or networking events. It’s a great way to demonstrate your creativity and results-driven approach.
✨Tip Number 3
Leverage social media! Engage with companies you’re interested in on platforms like LinkedIn and Twitter. Share relevant content, comment on their posts, and connect with their employees. This can help you get noticed and even lead to job opportunities.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles, including the Marketing Manager position. Tailor your application to highlight your experience in lead generation and event marketing, and let us help you land that job!
We think you need these skills to ace Marketing Manager - Conferences
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your marketing achievements, especially those related to event management and lead generation, to show us you're the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about event marketing and how your creativity can help grow our brand presence. Be sure to mention specific campaigns you've worked on that align with our goals.
Showcase Your Copywriting Skills:Since the role involves creating engaging marketing copy, include examples of your writing in your application. Whether it's a link to a portfolio or snippets of past work, we want to see your flair for crafting dynamic content!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Media Search Inc.
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics relevant to event marketing. Be ready to discuss how you've used data analysis to drive successful campaigns in the past. This shows you understand the importance of response analysis and strategy formulation.
✨Showcase Your Creativity
Prepare examples of dynamic marketing campaigns you've created or contributed to. Highlight your ability to think outside the box when it comes to lead generation and delegate acquisition. This will demonstrate your proactive and creative approach, which is exactly what they’re looking for.
✨Familiarise Yourself with CRM Tools
Since the role involves using Salesforce and Hubspot, make sure you’re comfortable discussing your experience with these tools. If you’ve used them to manage databases or generate reports, share specific examples. This will show that you’re ready to hit the ground running.
✨Engage with Their Brand
Research the company’s recent events and marketing strategies. Be prepared to discuss how you can enhance their brand presence through innovative marketing tactics. Showing genuine interest in their work will set you apart and demonstrate your ambition and drive.
