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For Companies At a Glance
- Tasks: Create and execute exciting marketing campaigns for conferences, driving delegate registrations and brand growth.
- Company: Join a rapidly expanding conference and research specialist in the heart of London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of a creative team making a real impact in the events industry.
- Qualifications: Strong writing skills, attention to detail, and a passion for marketing.
- Other info: Flexible, collaborative atmosphere with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
My client is a rapidly expanding conference & research specialist looking for a bright, proactive, creative and savvy event marketer to join the team for a dynamic permanent role in London, helping to grow the brand presence through lead generation, delegate acquisition and associated marketing activity across our portfolios.
Key Responsibilities
- Response Analysis & Strategy Formulation: Developing and delivering cohesive marketing campaigns that achieve targeted delegate registrations and revenue across portfolio topics.
- Lead Generation: Building and researching a relevant lead database through partnerships and sourcing; creating dynamic campaigns to attract and begin conversations with potential members and clients.
- Event Budget Management: Managing the marketing budget for each event campaign and portfolio topics.
- Stakeholder & Media Partnership Management: Continually source and maintain positive relations with partners for innovative ways to increase measurable value for the business.
- Site management / SEO/PPC & SEM: Monitor and continually improve organic and paid search results to increase web traffic, plus overall event site management (content and design).
- Database Management: Utilise the CRM (Salesforce and Hubspot) to generate list build strategies and for reporting.
- Event and Event Site analytics: Manage all event weekly trackers, site analytics and closely measure performance of activity, promotions, and usability.
- Copywriting and Content: Create dynamic and exciting copy for all marketing material (onsite and offsite at events), ensures that web content, web offers, and online elements are continually evaluated, updated, and enhanced, creates, and executes strategic media/content partnerships for site stickiness.
- Social Media & Community: Maintain Customer Engagement online through LinkedIn, Facebook, Twitter (and others) with interesting topic discussions, active participation in conversations online, as well as repurposing and promoting content.
Skills and Experience
- Ability to write crisp engaging marketing copy
- Highly organised, methodical, and process-driven
- Expert in successful negotiation tactics with senior media individuals
- High level of attention to detail
- Track record of delivering campaigns/ projects to deadline and budget
- Results-driven - ensure that event plan fulfils strategic goals and drives the required business results
- Ambition and drive: Demonstrates a strong desire to succeed, setting high standards and striving for continuous improvement.
- Flexibility under pressure: Adapts quickly to changing circumstances, remaining calm, accurate, and solution-oriented when challenges arise.
- Collaboration: Works effectively as part of a team, contributing positively and supporting colleagues to achieve shared goals.
- Innovation: Stays abreast of industry trends and new technologies to improve event delivery.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Strategy/Planning, and Writing/Editing
Industries: Events Services, Marketing Services, and Research Services
Marketing Manager - Conferences in London employer: Media Search Inc.
Contact Detail:
Media Search Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Conferences in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and conferences to meet potential employers and fellow marketers. Don’t be shy—introduce yourself and share your passion for event marketing!
✨Tip Number 2
Showcase your skills online! Use platforms like LinkedIn to share your marketing insights, campaigns you've worked on, or even write articles about industry trends. This will help you stand out as a knowledgeable candidate.
✨Tip Number 3
Prepare for interviews by researching the company and its recent events. Be ready to discuss how you can contribute to their marketing goals and bring fresh ideas to the table. Confidence is key!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Tailor your application to highlight your relevant experience in lead generation and event marketing to catch our eye.
We think you need these skills to ace Marketing Manager - Conferences in London
Some tips for your application 🫡
Show Off Your Marketing Skills: When you're writing your application, make sure to highlight your experience in creating engaging marketing campaigns. We want to see how you've driven delegate registrations and revenue in the past, so don’t hold back!
Be Creative with Your Copy: Since this role involves a lot of copywriting, let your personality shine through! Use your application to showcase your ability to write crisp and engaging content that grabs attention. Remember, we love creativity!
Demonstrate Your Organisational Skills: We’re looking for someone who’s highly organised and methodical. In your application, share examples of how you’ve managed budgets or projects effectively. This will show us you can handle the pressure of event marketing.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Media Search Inc.
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics relevant to event marketing. Be ready to discuss how you've used data to drive lead generation and delegate acquisition in past roles. This shows you understand the importance of analytics in achieving campaign success.
✨Showcase Your Copywriting Skills
Prepare examples of your best marketing copy. Whether it's social media posts or event descriptions, having tangible examples will demonstrate your ability to create engaging content. Don’t forget to highlight how your writing has contributed to successful campaigns.
✨Demonstrate Your Budget Management Experience
Be prepared to talk about your experience managing marketing budgets for events. Discuss specific campaigns where you successfully allocated resources to maximise ROI. This will show that you can handle the financial aspects of the role effectively.
✨Engage with Industry Trends
Stay updated on the latest trends in event marketing and technology. During the interview, mention any recent innovations you've implemented or are excited about. This demonstrates your passion for the industry and your commitment to continuous improvement.
