Marketing Manager - Conferences in Liverpool

Conference Marketing Manager

Up to £44,000 + Bonuses 6-8k+

London ( 3 days)

My client… Is a rapidly expanding conference & research specialist looking for a bright, proactive, creative and savvy event marketer to join the team for a dynamic permanent role in London, helping to grow the brand presence through lead generation, delegate acquisition and associated marketing activity across our portfolios.

Key Responsibilities

• Response Analysis & Strategy Formulation: Developing and delivering cohesive marketing campaigns that achieve targeted delegate registrations and revenue across portfolio topics.
• Lead Generation: Building and researching a relevant lead database through partnerships and sourcing; creating dynamic campaigns to attract and begin conversations with potential members and clients.
• Event Budget Management: Managing the marketing budget for each event campaign and portfolio topics.
• Stakeholder & Media Partnership Management: Continually source and maintain positive relations with partners for innovative ways to increase measurable value for the business.
• Site management / SEO/PPC & SEM: Monitor and continually improve organic and paid search results to increase web traffic, plus overall event site management (content and design.)
• Database Management: Utilise the CRM (Salesforce and Hubspot) to generate list build strategies and for reporting.
• Event and Event Site analytics: Manage all event weekly trackers, site analytics and closely measure performance of activity, promotions, and usability.
• Copywriting and Content: Create dynamic and exciting copy for all marketing material (onsite and offsite at events), ensures that web content, web offers, and online elements are continually evaluated, updated, and enhanced, creates, and executes strategic media/content partnerships for site stickiness.
• Social Media & Community: Maintain Customer Engagement online through LinkedIn, Facebook, Twitter (and others) with interesting topic discussions, active participation in conversations online, as well as repurposing and promoting content.

Skills and Experience

• Ability to write crisp engaging marketing copy
• Highly organised, methodical, and process-driven
• Expert in successful negotiation tactics with senior media individuals
• High level of attention to detail
• Track record of delivering campaigns/ projects to deadline and budget
• Results-driven – ensure that event plan fulfils strategic goals and drives the required business results

Behaviours & Attributes

• Ambition and drive: Demonstrates a strong desire to succeed, setting high standards and striving for continuous improvement.
• Flexibility under pressure: Adapts quickly to changing circumstances, remaining calm, accurate, and solution-oriented when challenges arise.
• Collaboration: Works effectively as part of a team, contributing positively and supporting colleagues to achieve shared goals.
• Innovation: Stays abreast of industry trends and new technologies to improve event delivery.