Event Marketing Manager - Conferences
Up to £45,000 + Bonuses
London/Hybrid (3 days office)
The event marketing manager role is a newly created role working on a global series of Marketing Campaigns across a number of Business Events including Security & Pharma, whilst managing & mentoring 1-2 junior marketers.
Targets
- To devise and implement several marketing campaigns per annum keeping to deadlines set
- To increase revenue on specified events by a minimum of 5% year on year
- To produce effective marketing plans within budget
- To achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activity
- Negotiate rate card costs to obtain best possible prices for external activity from media partners
- To achieve management’s sales targets and report to sector heads on a regular basis
- To meet all deadlines in the marketing schedules and marketing plans
Duties and Responsibilities
For each campaign the following procedures must be adhered to:
- Attend team / sector meetings
- Research outside marketing brief including competitive events to find best channels to market
- To look at new marketing channels including social media
- Write copy for pre mail, main mail, re-mail stages of campaigns.
- Make targeted internal data selections for pre mail, main mail and re mail stages of campaign utilizing all data available in house
- Source new and relevant data for all events
- Contact all potential marketing partners to set up contra deals – trade associations, newsletters, magazines, websites, associations etc.
- Build relationships with long term media partners and enhance existing agreements
- To work with sponsors and speakers to promote conferences wherever possible
- Maintain contact with suppliers and monitor work in progress(printers, mail house, couriers)
- Manage print runs through to delivery
- Manage mailings from delivery through to land dates
- Write and send press releases for each campaign to ensure maximum PR coverage.
- Send e-mail campaigns through in-house email system and externally when necessary
