At a Glance
- Tasks: Lead and develop our player community while crafting engaging strategies for our games.
- Company: Join Media Molecule, a creative game developer under PlayStation Studios.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting chance to represent us at major gaming events and connect with passionate players.
- Why this job: Be the voice of our community and shape the future of gaming experiences.
- Qualifications: Experience in community management within the gaming industry and strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
We are Media Molecule, a Guildford based game developer proudly part of the PlayStation Studios group. We have a history of creating award winning games such as LittleBigPlanet, Tearaway and Dreams.
Role Overview
We are looking for a Community Lead to join our team to support our new project. The Community Lead will be responsible for Mm’s overall Community strategy and day-to-day management and development of our player community. This is a hybrid role requiring employees to work onsite three days per week, with flexibility to work remotely on the remaining days.
What You’ll Be Doing
- Defining community strategy for the Studio in alignment with wider goals – including project, creative and business goals.
- Build and execute long term community engagement strategy aligned with Mm’s game lifecycle, content updates, studio milestones and other releases.
- Line management and professional development for community team, creating opportunities for growth and mentoring through initiatives.
- Manage the Community team with the remit to engage and grow Media Molecule presence and upcoming project communities.
- Building relationships with our fans and partners (including media and influencers).
- Generating excitement and awareness for the studio and our portfolio of games.
- Ensuring healthy boundaries between the Mm team and the Community.
- Oversee and scale studio’s presence on key channels (X, Instagram, TikTok, YouTube, Reddit), organise official Discord servers and host livestreams on Twitch to maintain consistent fan engagement.
- Lead and deliver Mm’s Community projects and engagement strategy, ensuring alignment with Mm brand integrity.
- Identify new opportunities, channels, and ideas, for the studio as well as new projects.
- Represent Media Molecule at events such as PAX, Develop, press and media events and online via streams.
- Partner closely with other teams (production, analytics, QA, brand etc.) across the studio and wider PlayStation studios ensuring strong communication channels, effective cross discipline problem solving and knowledge sharing, understanding and articulating project health based on data and research.
- Ability to develop and maintain strong relationships with Community counterparts (including Central marketing) across SIE and PSS.
- Establish and enforce community guidelines to maintain healthy, welcoming and inclusive space for all players.
- Craft players facing messaging like FAQ documents, patch notes, and crisis communication strategy during challenging updates etc.
What We Are Looking For
- Previous experience managing, mentoring and developing a community team within the video games industry.
- Proven experience defining and delivering innovative, creative and engaging Community strategies.
- The ability to remain calm, professional and empathetic when dealing with passionate players.
- Experience with tracking key KPIs connected to social media trends and player reactions.
- Expert knowledge of major social media channels and video content including livestreaming.
- Strong project management, time management and prioritisation skills.
- Strategic thinking on how to keep players engaged and returning between content updates.
- Top tier interpersonal skills with the ability to build collaborative working relationships, influence and problem solve effectively.
- Able to travel, including internationally, when required.
- Exceptional written and verbal communication skills – understanding of Mm’s brand, tone and voice.
- Proven ability to deescalate online tension and manage high pressure crisis situations smoothly.
- Experience managing localised communities across multiple regions and cultures.
- Knowledge of image/video editing tools desirable.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Community Lead employer: Media Molecule
At Media Molecule, we pride ourselves on fostering a vibrant and inclusive work culture that encourages creativity and collaboration. As a Guildford-based game developer under the PlayStation Studios umbrella, we offer our employees the unique opportunity to work on award-winning projects while enjoying a hybrid work model that promotes work-life balance. With a strong focus on professional development and community engagement, we empower our team members to grow their skills and make meaningful contributions to our passionate player community.
StudySmarter Expert Advice🤫
We think this is how you could land Community Lead
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Media Molecule. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Media Molecule, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Media Molecule inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Community Lead
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Media Molecule. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Media Molecule.
How to prepare for a job interview at Media Molecule
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
