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- Tasks: Lead candidate acquisition and optimise marketing channels for a top medical recruitment brand.
- Company: Join a leading corporation in healthcare recruitment with a supportive and dynamic culture.
- Benefits: Enjoy extensive company perks, a collaborative environment, and opportunities for skill development.
- Why this job: Perfect for data-driven marketers eager to make an impact and advance their careers.
- Qualifications: 5+ years in B2B marketing, with 3+ years in performance marketing; recruitment experience is a plus.
- Other info: Autonomy to innovate and leverage untapped data for strategic marketing initiatives.
The predicted salary is between 36000 - 60000 £ per year.
This position is ideal for a marketer who enjoys taking on new projects and has a passion for data and its utilisation to improve results and ROI.
The Company
A large corporation with a market-leading recruitment brand for doctors, nurses, GPs, and other healthcare providers. They offer a dynamic, supportive, and collaborative culture with extensive company benefits and rewards.
The Role of Performance Marketing Manager
An exciting opportunity for an ambitious, data-driven marketing professional to advance their career by managing candidate acquisition and lead generation for the company\’s leading medical recruitment brand. The role primarily involves optimising the use of paid and unpaid channels, with opportunities to develop skills as a product owner of their job board platform.
The company has excellent back-end data, which has not been fully leveraged due to legacy practices. Reporting to the Head of Product, Performance, and Reporting, you will need 5+ years of experience in digital marketing roles, including at least 3 years in performance marketing. You will manage a senior marketing executive; while line-management experience is advantageous, the role is also suitable for someone eager to step into management for the first time. Experience in recruitment marketing is preferred but not essential.
The main aspects of the role are:
- Driving candidates to the client\’s job board by understanding current channels and improving attraction and conversion strategies.
- Enhancing lead quality for the sales team through better analysis and integration of scraping data with the client’s backend systems.
You will have the autonomy to leverage your marketing expertise to plan and execute strategies within the allocated budget.
If you find this blank canvas appealing and are excited by the challenge of interpreting untapped data for a market-leading brand, this could be the perfect opportunity for you.
Requirements for this Performance Marketing Manager role
- 5+ years of B2B marketing experience, including 3+ years in performance marketing
- A proven track record of using data as part of the marketing strategy
- Experience with data-driven marketing for job boards (desirable)
- A passion for the value of data
- A stable career history
If you meet these requirements and are interested in the role, please apply.
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Performance Marketing Manager employer: Media IQ Recruitment Ltd
Contact Detail:
Media IQ Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the recruitment sector. Understanding how to leverage data for candidate acquisition will set you apart from other candidates.
✨Tip Number 2
Network with professionals in the recruitment marketing field. Attend industry events or webinars to connect with others who can provide insights and potentially refer you to opportunities within the company.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing results in your previous roles. Being able to articulate your successes will demonstrate your capability and passion for data-driven marketing.
✨Tip Number 4
Show enthusiasm for the company's mission and values during any interactions. Research their brand and be ready to explain how your skills align with their goals, particularly in optimising candidate attraction strategies.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing and data-driven strategies. Use specific examples that demonstrate your ability to improve results and ROI, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data and how it can be leveraged to enhance marketing efforts. Mention your understanding of recruitment marketing and how you can contribute to the company's goals.
Showcase Relevant Experience: When detailing your work history, focus on your B2B marketing experience and any roles where you've managed teams or projects. Highlight your achievements in optimising channels and improving lead quality.
Demonstrate Your Analytical Skills: Include examples of how you've used data analysis to inform marketing strategies. This could involve discussing specific tools or methodologies you've employed to drive candidate acquisition and lead generation.
How to prepare for a job interview at Media IQ Recruitment Ltd
✨Showcase Your Data Skills
Since the role heavily focuses on data utilisation, be prepared to discuss specific examples of how you've used data to drive marketing strategies. Highlight any tools or methodologies you've employed to analyse and interpret data effectively.
✨Demonstrate Leadership Potential
Even if you haven't held a management position before, share experiences where you've led projects or mentored others. This will show your readiness to step into a management role and your ability to guide a team.
✨Understand the Company’s Brand
Research the company's recruitment brand and its market position. Be ready to discuss how your skills can enhance their candidate acquisition strategies and improve lead quality, demonstrating your understanding of their needs.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to performance marketing. Think about scenarios involving budget management, channel optimisation, and data integration, and prepare structured responses that showcase your problem-solving skills.
