At a Glance
- Tasks: Lead digital marketing strategies for a top automotive sports portfolio and drive customer engagement.
- Company: Dynamic publishing company with a collaborative culture in the media sector.
- Benefits: Up to £50k salary, flexible working, and opportunities for professional growth.
- Other info: Join a vibrant team and enhance your career in a fast-paced environment.
- Why this job: Make an impact in the exciting world of automotive sports and digital marketing.
- Qualifications: Experience in digital marketing, subscriptions, and strong analytical skills required.
The predicted salary is between 50000 - 50000 € per year.
Job Sector: Marketing / PR / Product Management
Contract Type: Permanent
Location: London office (3 days a week). 2 days from home
Salary: Up to £50k per annum
Do you have extensive digital subscriptions marketing experience within the media sector? Do you have a strong understanding of subscription marketing, customer acquisition, and retention? Excited at the prospect of driving the digital marketing strategy and execution for a leading consumer media portfolio within the autosport sector? If yes, please read on...
The Company: A mid-sized publishing company with a dynamic and collaborative culture. You will be leading the marketing efforts for a highly respected automotive sports portfolio (consumer website subscriptions, events etc).
The role of Digital Marketing Manager: With the input of senior management, you will be supporting all areas of the business through effective marketing – including subscriptions, editorial, e-commerce, events and brand. Planning, designing, measuring and implementing effective digital marketing campaigns, you will be involved in the full campaign life cycle - idea generation, content creation, campaign set up, testing, launching, analysis and reporting on campaigns. This is a commercially focused and technically capable role, so the client is looking for someone with strong experience across digital marketing, subscriptions, systems, analytics and audience growth within a publishing or subscription-led business. One of the key requirements for this position is a strong understanding of how marketing systems, websites, ecommerce platforms and subscription platforms connect together from both a marketing and customer journey perspective.
Requirements for this Digital Marketing Manager role:
- Experience within publishing, media, memberships, or subscription-led businesses
- Strong understanding of subscription marketing, customer acquisition, and retention
- Experience working across CRM, marketing automation, and customer lifecycle journeys
- Technical understanding of how marketing systems, websites, ecommerce, and subscription platforms integrate and operate together
- Experience with platforms such as Dotdigital, GA4, WordPress, HubSpot or similar tools
- Strong analytical and reporting capabilities with a data-led approach to decision making
- Experience managing integrated, multi-channel marketing campaigns across multiple products and audiences
- A commercially minded mindset with strong attention to performance, optimisation, and ROI
If you tick the above requirements and would like to be considered, please apply.
Digital Marketing Manager - Consumer Automotive Publisher in London employer: Media IQ Recruitment Ltd
Join a mid-sized publishing company in London that champions a dynamic and collaborative culture, offering you the chance to lead digital marketing efforts for a prestigious automotive sports portfolio. With a focus on employee growth and development, you will benefit from a flexible work environment, including three days in the office and two days from home, while enjoying competitive remuneration and the opportunity to make a significant impact in the media sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Consumer Automotive Publisher in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing and publishing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and successes. This is a great way to demonstrate your expertise in digital marketing and subscription strategies, making you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest tools and trends in digital marketing. Be ready to discuss how you’ve used platforms like GA4 or HubSpot in your previous roles. Confidence in your technical skills can really impress hiring managers!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications and updates!
We think you need these skills to ace Digital Marketing Manager - Consumer Automotive Publisher in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in digital subscriptions marketing and any relevant tools you've used, like Dotdigital or HubSpot. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for the automotive sector and how your background in customer acquisition and retention can drive our digital marketing strategy. Let us know why you're excited about this role!
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, don’t forget to mention specific examples of how you've used data to inform your marketing decisions. We love seeing a data-led approach in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Media IQ Recruitment Ltd
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around subscription marketing and customer acquisition. Be ready to discuss specific campaigns you've worked on and the results they achieved. This will show that you not only understand the theory but also have practical experience.
✨Familiarise Yourself with Relevant Tools
Since the role requires experience with platforms like Dotdigital, GA4, and HubSpot, it’s a good idea to get comfortable with these tools before the interview. If you can, try to bring examples of how you've used these platforms in past roles to drive results.
✨Prepare for Technical Questions
Expect questions about how different marketing systems integrate and operate together. Brush up on your understanding of customer journeys and be prepared to explain how you’ve optimised these in previous roles. This will demonstrate your technical capability and strategic thinking.
✨Show Your Analytical Side
Be ready to discuss how you use data to inform your decisions. Prepare examples of how you've measured campaign success and made adjustments based on analytics. This will highlight your data-led approach and your focus on performance and ROI.
