Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead audience growth and engagement strategies for a digital newspaper.
- Company: Join a dynamic online newspaper focused on impactful journalism.
- Benefits: Enjoy a competitive salary, professional development, and a vibrant work culture.
- Why this job: Shape content strategy and connect with a growing audience in a forward-thinking environment.
- Qualifications: Experience in digital audience growth and analytics, especially in a newsroom setting.
- Other info: Collaborate closely with editorial teams and experiment with new platforms.
The predicted salary is between 36000 - 60000 £ per year.
Are you passionate about growing and engaging digital audiences? Do you have a sharp eye for data and an instinct for what makes readers click, share and subscribe? Our client, an online newspaper, is looking for an Audience Lead to drive audience growth and engagement. You’ll work at the heart of the newsroom, helping to shape content strategy, optimise distribution and ensure their journalism reaches the right people, at the right time.
What You’ll Do:
- Develop and implement audience strategies to increase reach, engagement and loyalty.
- Analyse data to understand what’s working and advise on content performance.
- Oversee SEO, social media and newsletters, ensuring best practices are followed.
- Work closely with editorial teams to inform decisions with insights and analytics.
- Experiment with new platforms and formats to grow our audience.
- Write punchy headlines that attract readers.
- Collaborate on audience-first initiatives, including reader revenue strategies.
What We’re Looking For:
- Proven experience in a digital audience growth, engagement or analytics role for a newspaper – this is essential.
- Strong understanding of SEO, social media and content distribution in a newsroom.
- Data-driven mindset with the ability to turn insights into action.
- Experience using analytics tools such as Google Analytics, Chartbeat or similar.
- A passion for journalism and digital storytelling.
- Proven ability to write engaging headlines – you must have worked in a newspaper newsroom.
- Excellent communication and stakeholder management skills.
Why Apply?
- Be part of a dynamic, forward-thinking newsroom.
- Work on impactful journalism with a growing, engaged audience.
- Competitive salary and benefits package.
- Opportunities for professional development and career growth.
Audience Lead - Newspaper employer: MEDIA CONTACTS
Contact Detail:
MEDIA CONTACTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Lead - Newspaper
✨Tip Number 1
Familiarise yourself with the latest trends in digital audience engagement. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on what strategies are currently working in the field.
✨Tip Number 2
Network with professionals in the journalism and digital marketing sectors. Attend industry events or webinars where you can meet people who work in similar roles, as they might provide insights or even referrals that could help you land the job.
✨Tip Number 3
Showcase your analytical skills by preparing a portfolio of case studies or examples where you've successfully driven audience growth or engagement. Be ready to discuss these during interviews to demonstrate your data-driven mindset.
✨Tip Number 4
Engage with the online newspaper's content before applying. Comment on their articles or share them on social media, highlighting what you find engaging. This shows your genuine interest in their work and can help you stand out as a candidate.
We think you need these skills to ace Audience Lead - Newspaper
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital audience growth and engagement, particularly in a newspaper context. Use specific examples that demonstrate your understanding of SEO, social media, and analytics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for journalism and digital storytelling. Mention how your data-driven mindset has previously led to successful audience engagement strategies. Be sure to align your skills with the job description.
Showcase Your Analytical Skills: Include specific instances where you've used analytics tools like Google Analytics or Chartbeat to drive audience growth. Highlight any successful campaigns or strategies you implemented based on data insights.
Engaging Headlines: Since writing punchy headlines is crucial for this role, consider including examples of headlines you've crafted in the past. This will showcase your ability to attract readers and engage audiences effectively.
How to prepare for a job interview at MEDIA CONTACTS
✨Show Your Passion for Audience Engagement
Make sure to express your enthusiasm for growing and engaging digital audiences. Share specific examples from your past experiences where you successfully increased audience reach or engagement, as this will resonate well with the interviewers.
✨Demonstrate Your Data Savvy
Prepare to discuss how you've used data to inform content strategies in previous roles. Be ready to explain your experience with analytics tools like Google Analytics or Chartbeat, and how you've turned insights into actionable strategies.
✨Highlight Your SEO and Social Media Knowledge
Since the role involves overseeing SEO and social media, brush up on best practices and be prepared to discuss how you've implemented these in a newsroom setting. Mention any successful campaigns or strategies you've led that improved content distribution.
✨Craft Engaging Headlines
As writing punchy headlines is a key part of the job, come prepared with examples of headlines you've written that attracted readers. You might even want to brainstorm a few headline ideas related to current news topics to showcase your creativity during the interview.
