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- Tasks: Lead a marketing team to deliver engaging campaigns for exciting events.
- Company: Join an industry-leading events business with a focus on growth and innovation.
- Benefits: Enjoy genuine progression opportunities and work across diverse event portfolios.
- Why this job: Be part of a dynamic team that values creativity and successful event delivery.
- Qualifications: Must have experience leading a marketing team in a B2B events environment.
- Other info: Full-time role with a focus on both digital and traditional marketing strategies.
The predicted salary is between 43200 - 72000 £ per year.
This is an opportunity to join an industry leading events business who are looking to expand their marketing team. Ideally, you’ll be a current Senior Marketing Manager for a B2B conference business, managing a small team of marketing executives. The role has a key focus on leading a team of marketers to help support on the delivery of marketing campaigns across their leading events portfolio as well as the opportunity to work across new events with the business. If you’re looking to join a company with genuine progression opportunities and a chance to work across interesting event portfolios then this could be your next move.
Key Responsibilities:
- Manage the full marketing lifecycle and post-campaign analysis.
- Lead the development of digital campaigns to generate event engagement, registrations, and event awareness.
- Take the lead on executing and developing marketing strategy for large scale events.
- Manage a small team of marketers to help deliver successful events and exceed targets.
- Take ownership of the marketing budget.
Requirements:
- Currently leading a marketing team within a B2B events business, ideally conferences.
- Expertise in both digital marketing and traditional marketing channels.
- Experience managing media relations and sponsorship partners.
- Someone who has a passion for delivering successful events and building out a high performing marketing team.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Events Services
Senior Marketing Manager employer: Media Contacts Ltd
Contact Detail:
Media Contacts Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network with professionals in the B2B events industry. Attend relevant conferences and events to meet potential colleagues and industry leaders. This can help you gain insights into the company culture and possibly get a referral.
✨Tip Number 2
Showcase your leadership skills by discussing your experience in managing teams during interviews. Prepare specific examples of how you've successfully led marketing campaigns and developed team members' skills.
✨Tip Number 3
Familiarise yourself with the latest trends in digital marketing and event management. Being knowledgeable about current tools and strategies will demonstrate your commitment to staying ahead in the industry.
✨Tip Number 4
Research the company's previous events and marketing strategies. Be ready to discuss how you can contribute to their future campaigns and what innovative ideas you can bring to the table.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing marketing teams within a B2B events context. Emphasise your achievements in leading successful campaigns and any specific metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the events industry and detail how your skills align with the responsibilities of the Senior Marketing Manager role. Mention specific examples of past campaigns you've led and their outcomes.
Showcase Digital and Traditional Marketing Skills: Clearly outline your expertise in both digital and traditional marketing channels. Provide examples of how you've successfully integrated these strategies in previous roles to enhance event engagement and awareness.
Highlight Leadership Experience: Since the role involves managing a small team, be sure to highlight your leadership experience. Discuss how you've developed and supported your team members in achieving their goals and exceeding targets.
How to prepare for a job interview at Media Contacts Ltd
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll be expected to lead a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed and motivated your team in previous roles.
✨Demonstrate Your Campaign Success
Highlight specific marketing campaigns you've led, particularly in the B2B events space. Discuss the strategies you employed, the results achieved, and how you analysed post-campaign performance to improve future efforts.
✨Familiarise Yourself with Their Events Portfolio
Research the company's events and understand their target audience. Be ready to discuss how you would approach marketing for these events and suggest innovative ideas that could enhance engagement and registrations.
✨Prepare for Budget Management Questions
Since you'll be taking ownership of the marketing budget, be prepared to discuss your experience with budget management. Share examples of how you've allocated resources effectively to maximise ROI on marketing campaigns.
