Marketing Executive

If you're a results driven B2B marketer with a background in events, either conferences or exhibitions then this could be your next move.

This is an opportunity to join a well-known media and events business who are seeking a marketing executive to work on one of their leading conference portfolios. You will plan and execute innovative marketing campaigns and work closely with senior members in the team to deliver impactful events.

This position is well-suited to a current marketing executive/assistant who has experience marketing B2B events and can clearly demonstrate campaigns results and how performance was achieved against targets.

Key responsibilities:

• Develop persuasive, targeted and impactful copy for various marketing materials.
• Help craft and launch multi-channel marketing campaigns across programmes, events, and more.
• Activate targeted email campaigns, managing data sets, email templates, HTML email design and message copy.
• Configure event registration pages and lead generation forms.
• Work collaboratively with wider marketing and content teams for targeted approaches.
• Track and monitor campaign progress as well as post-event reporting.

Requirements:

• Experience managing a website via a CMS like WordPress and CRM systems.
• Proactive and driven individual with a genuine passion for marketing.
• B2B event marketing experience is preferred.
• Proven track record of delivering on marketing KPIs and growing audiences.