Commercial Manager – Ideal Home Show Birmingham in Loughton

Commercial Manager – Ideal Home Show Birmingham

The Ideal Home Show is the longest-running consumer exhibition in the world, a flagship of innovation, design, and lifestyle for the modern home. With a brand that continues to grow in scope and prestige, we’re looking for a commercially savvy, entrepreneurial Commercial Manager to drive revenue, grow partnerships, and lead from the front.

As Commercial Manager on a brand-new edition of this iconic event, you’ll have a hand in shaping the next hundred years of the Ideal Home Show, by leading the sales team and creating a unique proposition in the Midlands.

You’ll have responsibility for both sponsorship and stand agreements, inclusive of high-profile activations and experiential deals, but also filling the show floor with relevant exciting brands, worthy of a historic launch.

Working closely with the Commercial and Event Director, as well as the wider marketing, content and operations teams, you’ll ensure each client has a smooth and rewarding experience, from first conversation to on-site delivery.

• Lead, coach and mentor a commercial sales team, driving a culture of accountability, collaboration and continuous improvement.
• Set clear objectives, monitor performance and provide regular coaching to maximise individual and team sales results.
• Lead by example through the management and conversion of key strategic sponsorship and exhibition opportunities across the Ideal Home Show portfolio.
• Develop and oversee a strong pipeline of sponsorship, partnership and exhibition opportunities, ensuring consistent sales activity and accurate forecasting across the team.
• Support the team in creating compelling, commercially focused proposals that align with client objectives and maximise revenue opportunities.
• Conduct regular one‑to‑ones, pipeline reviews and performance meetings, identifying development opportunities and implementing tailored coaching plans.
• Work closely with content, marketing and operations teams to create innovative commercial products and ensure exceptional client delivery.
• Analyse sales performance, market trends, pricing and floorplan strategy to drive revenue growth and improve commercial effectiveness.
• Build and maintain relationships with key industry stakeholders, attending networking events and identifying new business opportunities.
• Produce regular sales reports and pipeline analysis reporting to the Commercial Director.

• Achieve and exceed targets set, personal and team.
• Identify and grow new business, across sponsorship and stands.
• Conversion rate on proposals and pitches.
• Retention and satisfaction rates of sponsors and exhibitors.
• Timely delivery of all commercial elements on-site.
• Innovation and creativity in packaging and presenting commercial opportunities.

• A proven track record in senior sponsorship and/or exhibition sales roles.
• Demonstrable experience growing revenues across complex, large‑scale events.
• Excellent sales skills – from cold call to close – with the confidence to pitch at senior level.
• Experience in creating tailored proposals.
• Strong written and verbal communication abilities.
• Commercial awareness and the ability to spot and shape new opportunities.
• Experience managing high‑value clients and building long‑term relationships.
• A team player mentality with the drive to lead, mentor and collaborate.
• A flair for selling within lifestyle, interiors or consumer‑facing sectors is a bonus.

• Uncapped commission
• Discretionary bonuses
• 25 days annual leave
• One day off for your birthday, with a gift and cake
• Enhanced maternity and paternity leave
• Two legendary parties per year, summer and Christmas
• A supportive, social, and vibrant team environment

This role is based in our head office in Loughton, Essex, Monday through to Friday.