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- Tasks: Lead performance marketing channels and optimise acquisition strategies in Germany.
- Company: Join HeliosX, a rapidly growing digital healthcare brand revolutionising access to medications.
- Benefits: Enjoy hybrid working, competitive salary, and the chance to impact global healthcare.
- Why this job: Be part of a mission-driven team making healthcare faster and more accessible for everyone.
- Qualifications: Fluent in German with 4+ years in performance marketing, especially in D2C environments.
- Other info: This is a full-time, permanent role based in Central London.
The predicted salary is between 36000 - 60000 £ per year.
Ready to revolutionize healthcare, making it faster and more accessible than ever before? Back in 2013, our founder Dwayne D'Souza saw an opportunity to give people faster and more convenient access to medications using technology. We’ve grown rapidly since our inception, without any external funding whatsoever – achieving profitability through innovation and a highly disciplined approach to growth.
We’ve earned the trust of millions of people worldwide through our top-selling products and well-known brands: MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A lot of our success is down to having our own pharmacies, manufacturers and products – spearheaded by leading in-house medical teams, researchers and pharmacists. Our 2023 global revenue was $80m, and we’re set to more than double this in 2024 as we look to surpass $200m and positively impact the daily lives of more people than ever before.
Over the next five years, you’ll support our goal to become a world-leading healthcare partner, deepening our customer relationships, expanding into new countries, and diversifying our product portfolio to treat more conditions. You’ll be part of helping more people access prescription treatments and, most importantly, making personalised care better, quicker and easier for everyone.
About the role: Our goal is to become a truly global digital healthcare brand, and in Q1 2025, we’re taking our first step toward EU expansion with our launch in Germany! We’re looking for an ambitious, experienced B2C Performance Marketing Manager with a proven track record managing a sizable budget within a startup or scale up environment. Our ideal candidate will be extremely analytical, data-driven, collaborative, and ready to roll up their sleeves.
What you’ll be doing:
- Own the end-to-end performance of 2+ marketing channels. Paid search and paid social to start, but then expanding out as we grow.
- Execute our acquisition strategy in Germany, with a strong focus on LTV/CAC optimisation on a weekly basis.
- Report on weekly performance, including insights, actions and experiment results to the wider growth department and close collaborators.
- Strive to stay on top of new trends, beta access to products on Meta/Google, creative concepts, tools, and more.
- Obsess over competitors' ads and general paid social trends to create inspiring briefs for the creative team and contribute to the periodic brainstorming sessions.
- Leverage our marketing analytics tool (Amplitude) to evaluate the end-to-end customer experience across paid social campaigns to identify opportunities for the CRO team.
- Produce your own quarterly forecasts and roadmaps, and share them with senior leadership.
Who you are:
- German fluent speaker (where you’re based currently is less important!).
- 4+ years of professional experience managing performance marketing channels, with at least 2 in D2C high performance environments.
- Very strong knowledge of paid social acquisition channels.
- Success driving experiments to improve LTV or significantly reduce CPA to meet LTV/CAC targets.
- You have worked closely with brand and/or creative teams to develop ad concepts and hooks that are highly effective.
- You’re highly analytical and data-driven!
- You have good days and bad days, but the performance improvement journey keeps you energised and motivated.
Contact Detail:
MedExpress Enterprises Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (German)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the healthcare sector. Understanding how digital marketing strategies are evolving in this field will give you an edge during discussions and interviews.
✨Tip Number 2
Network with professionals already working in performance marketing or healthcare. Engaging with industry experts can provide insights into the role and help you understand what specific skills and experiences are most valued.
✨Tip Number 3
Prepare to discuss your analytical skills in detail. Be ready to share examples of how you've used data to drive marketing decisions and improve performance metrics, as this is crucial for the role.
✨Tip Number 4
Showcase your understanding of the German market and consumer behaviour. Since the role focuses on expanding into Germany, demonstrating knowledge of local trends and preferences will make you a standout candidate.
We think you need these skills to ace Performance Marketing Manager (German)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in B2C environments. Emphasise your analytical skills and any specific achievements related to LTV/CAC optimisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for revolutionising healthcare and how your background aligns with the company's goals. Mention your fluency in German and your experience in managing performance marketing channels.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive marketing decisions. Discuss specific campaigns where you improved performance metrics and how you approached problem-solving in those situations.
Research the Company: Familiarise yourself with HeliosX and its brands. Understanding their mission and recent developments will help you tailor your application and demonstrate your genuine interest in joining their team.
How to prepare for a job interview at MedExpress Enterprises Ltd
✨Showcase Your Analytical Skills
As a Performance Marketing Manager, being analytical is key. Prepare to discuss specific examples of how you've used data to drive marketing decisions and improve performance metrics. Highlight any tools or methodologies you’ve employed to analyse campaign effectiveness.
✨Understand the Company’s Vision
Familiarise yourself with HeliosX's mission to revolutionise healthcare. Be ready to articulate how your experience aligns with their goals, especially regarding their expansion into Germany. This shows your genuine interest in the role and the company.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think about past challenges you've faced in performance marketing and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Demonstrate Your Creativity
Since the role involves working closely with creative teams, be prepared to discuss how you've contributed to ad concepts and campaigns in the past. Bring examples of successful campaigns you've worked on and explain your thought process behind them.