Head of B2C

We are the undisputed authority in our industry with thousands of users. The B2C unit is tracking toward ~$1.1M revenue next year and needs a dedicated leader and a refined funnel. We are looking for a General Manager / Head of Consumer Growth to take full ownership of this P&L. You are here to build a startup inside a winning machine, not just run campaigns.

YOUR MISSION

Your job is to take the B2C revenue from $1.1M to $10M+. You will build a high-velocity engine that:

• Captures the massive organic traffic our Media team generates.
• Converts individuals into Members through world-class positioning and funnels.
• Bridges the gap, turning individual users into our biggest B2B champions.

THE ASSETS YOU INHERIT

• The Revenue: A seven-figure run rate from Day 1.
• The Brand: The most respected name in the industry.
• The Media Engine: A team that produces world-class content daily. You don’t have to create the noise; you just have to capture the signal.
• The Autonomy: You own the strategy, the budget, the experimentation roadmap, and the outcome.

THE DNA OF THE HIRE (OUR C8 TRAITS)

• CRAFT: You understand that growth is a system, not a hack. You obsess over copy, UX, lifecycle design, and unit economics. You don’t guess; you test.
• CRAVING: You aren’t looking for a "job." You want to build an empire. You see the $1.1M base and get annoyed that it isn’t $5M yet.
• CLOCK SPEED: You move fast. You ship, you break, you fix, you learn. You prefer raw data over polished slide reports.
• COACHABILITY: You thrive on radical transparency. You can give hard feedback to the CEO, and you can take it. Toes don’t exist here, only the truth.

YOUR CV:

• 5+ years of experience in growth, marketing, or GM-style roles (start-up / scale up preferred).
• We prioritize trajectory and scope expansion over tenure; your CV should make that obvious.
• Hands-on B2C / D2C experience where you owned outcomes (revenue, conversion, retention).
• Nice to have: PLG experience and experience with digital products, like Software/SaaS, Subscriptions, Memberships, paid Content, financial products.

What You’ll Actually Do

• Own the P&L: Set the strategy, manage the budget, and report on the "Consumer Unit" profitability.
• Fix the Funnel: Reimagine the customer journey from "Who are you?" to "Here is my credit card."
• Experiment Relentlessly: Build a testing culture. A/B test pricing, landing pages, and email sequences.
• Position for Velocity: Crack the code on getting individual reps to expense the Membership to their companies (B2B2C).

PLEASE DON’T APPLY IF

• You think “growth” means running ads without owning outcomes.
• You don’t want to own a revenue output goal.
• You prefer strategy decks over shipping, testing, and learning.
• You want a polished machine instead of building one.
• You’re looking for comfort instead of making an impact and having responsibility.

How To Apply

Send your application to yna@meddicc.com (Senior Ops Manager). Please include your CV/Resume and/or LinkedIn profile and a short sentence as to why we should explore working together. Our promise is to give your application the time and attention it deserves if you do the same.

THE FINAL WORD

This is not a comfortable 9-to-5. We don’t do hustle culture. We operate as a High-Performance Team. We measure impact, not hours. We aim to build a $10M business line. Here’s the ball.

IMPORTANT: Research shows that women often feel they need to meet 100% of the criteria to apply, while men apply at around 60%. Regardless of how you identify, if this role excites you and you believe you can do the job, we strongly encourage you to apply.