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- Tasks: Lead local marketing campaigns that resonate with communities and drive sales.
- Company: Join a leading Fibre Optic and Telecommunications provider focused on community engagement.
- Benefits: Enjoy remote work flexibility, competitive salary, and creative freedom in your role.
- Why this job: Make a real impact in local communities with innovative marketing strategies.
- Qualifications: 5+ years of marketing experience with a focus on hyper-local campaigns.
- Other info: Opportunity to network with local businesses and community leaders.
The predicted salary is between 28000 - 36000 £ per year.
Marketing Lead
Devon & Pembrokeshire Hyper Local Campaign Management
Utilities, Telecoms, Fibre, Broadband, Internet, ISP Local Marketing
@mecscomms is hiring for a remote based, home working – Marketing Lead to work for a leading Fibre Optic, Telecommunications, Internet & Broadband service provider. The Marketing Lead will bring national marketing strategy to life at street level, creating locally relevant campaigns, events & activations that feel personal & meaningful to local communities & that drive tangible commercial results across Devon & Pembrokeshire. If you\’ve got community led marketing experience across digital, events & traditional media, with an ability to deliver sales-led, locally focused campaigns, I\’m keen to hear from you.
Position: Community Marketing Manager, Local Campaign Manager, Activation Manager, Multi-Channel Marketing Lead, Integrated Marketing, Demand Generation, Customer Engagement, Regional Brand Champion, Acquisition Marketing Specialist
Purpose: Design, execute & optimise region-specific marketing campaigns that directly support sales growth & community engagement in targeted local areas
Location: Work from home – remote working – anywhere UK
Role Type: Full Time, Fixed Term, Temporary Contract, FTC
Duration: ASAP until 18/12/2025
Hours: Monday – Friday 09.00 – 17.30
Salary: £35,000 – £45,000 basic + benefits, pro rata, per annum
Key Activity:
* Plan & deliver local marketing campaigns
* Drive measurable sales & customer growth
* Adapt messaging to reflect local tone
* Collaborate with field teams & local partners to boost campaign reach
* Execute full-funnel marketing activity across digital, print, events, & community channels
* Represent the brand, attending activations & engage with stakeholders
* Track performance, analyse results & optimise campaigns
* Act as regional marketing insight expert
* Shape & deliver strategy
We\’re looking for a Marketing Lead who doesn\’t just \’do\’ hyper-local marketing, you live & breath it. You\’ll own & deliver game changing marketing campaigns where your intimate knowledge of local communities becomes your secret weapon. This isn\’t about parachuting in with London-centric ideas, it\’s about understanding why someone in Okehampton thinks differently to someone in Salcombe, or why Fishguard requires a completely different approach to Narberth.
Your Mission: Make Marketing Matter in Real Communities
Transform telecoms & broadband marketing from boring corporate noise into compelling, locally relevant campaigns that actually get people talking, engaging & most importantly, buying.
* Know Devon like the back of your hand? From Exeter\’s Cathedral Quarter to Plymouth\’s Barbican, Dartmoor\’s moorland communities to Torquay\’s English Riviera
* Understand Pembrokeshire\’s pulse? From Tenby\’s seaside charm to Haverfordwest\’s market town mentality, St Davids\’ coastal culture to Milford Haven\’s industrial heart
* Get frustrated by generic campaigns that miss the mark in rural & coastal communities?
* Thrive on turning local insights into sales gold?
Be the Marketing Hero Your Region Deserves! – Own 360 campaign mastery:
From digital wizardry to door drops, local radio to pop-up events, Facebook ads to farmers\’ market sponsorships. Watch your campaigns drive genuine sales uplift in communities that actually matter to you
Creative Freedom Meets Commercial Reality
* Remote-first role with the autonomy to make decisions that drive results
* Manage meaningful marketing budgets & see direct ROI from your strategic choices
* Blend traditional & digital like a marketing alchemist
* Add \’Hyper-Local Marketing Expert\’ to your CV with proven results
* Network to build local relationships with businesses, community leaders & industry contacts
* Lead local market penetration
Devon Expertise:
Know the difference between marketing to Plymouth\’s urban professionals vs Dartmoor\’s farming communities? Your local knowledge is pure marketing gold. Target Areas Include: Ashburton * Barnstaple * Bideford * Bovey Tracey * Brixham * Crediton * Dawlish * Exeter * Ilfracombe * Okehampton * Plymouth * Salcombe * Sidmouth * Tavistock * Tiverton * Torbay * Torquay * Totnes * Woolacombe
Pembrokeshire Expertise:
Appreciate why Tenby\’s seasonal tourism economy requires different campaign timing to Milford Haven\’s year-round industrial workforce? Your regional insight is our marketing superpower.
Target Areas Include: Fishguard * Haverfordwest * Jameston * Milford Haven * Narberth * Neyland * Newport * Pembroke * Pembroke Dock * Penally * St Brides * St Davids * Templeton * Tenby
Responsibilities:
* Craft campaigns locals actually care about
* Use regional insights to create messaging that resonates
* Drive measurable sales results – not vanity metrics, but real revenue growth in your chosen region
* Collaborate with field teams who know every village pub landlord & parish council chair
* Manage multi-channel campaigns from conception to conversion
* Travel for impact – regular visits to London, your region, & campaign activations
Marketing Arsenal:
* Local newspaper partnerships & radio sponsorships
* Geo-targeted Facebook & Google campaigns that actually convert
* Door drop strategies that don\’t end up in the bin
* Community event sponsorships & pop-up activations
* Influencer partnerships with genuine local voices
* Direct mail that gets opened because it speaks their language
Candidate profile:
* 5+ years marketing experience across digital, traditional, & experiential channels
* Proven hyper-local campaign success with measurable sales outcomes
* Regional expertise in Devon OR Pembrokeshire communities, culture, & consumer behaviour
* Independent working style – you thrive without constant supervision
* Travel flexibility – happy to visit communities, attend events, & meet stakeholders
* Telecoms, internet & broadband sector experience beneficial
* Understand the unique challenges of marketing utility services
* Field marketing background, you\’ve worked alongside sales teams on the ground
* Local network connections, established relationships with regional businesses, media, or community groups
* Rural marketing experience – you understand the challenges & opportunities in non-urban markets
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@mecscomms: uniting opportunity with ambition in Telecoms | Media | Technology
@mecscomms is the brand name of MECS Communications Ltd who provide permanent & contract recruitment consultancy service as an Employment Agency & Employment Business.
For more information or a list of current vacancies, please see our web site at mecscomms.co.uk
Marketing Lead in Exeter employer: MECS Communications Ltd
Contact Detail:
MECS Communications Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead in Exeter
✨Tip Number 1
Familiarise yourself with the local communities in Devon and Pembrokeshire. Understanding the unique characteristics and preferences of each area will help you tailor your approach and demonstrate your genuine interest in hyper-local marketing.
✨Tip Number 2
Network with local businesses and community leaders. Building relationships in the region can provide valuable insights and enhance your credibility as a candidate who truly understands the market dynamics.
✨Tip Number 3
Showcase your experience with multi-channel campaigns. Be prepared to discuss specific examples where you've successfully integrated digital, print, and event marketing to drive sales in local communities.
✨Tip Number 4
Stay updated on the latest trends in telecoms and broadband marketing. Being knowledgeable about industry developments will position you as a forward-thinking candidate who can bring innovative ideas to the role.
We think you need these skills to ace Marketing Lead in Exeter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in hyper-local marketing and community engagement. Use specific examples from your past roles that demonstrate your ability to create locally relevant campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the communities in Devon and Pembrokeshire. Mention how your local knowledge can contribute to the company's goals and provide examples of successful campaigns you've led.
Showcase Relevant Experience: Detail your experience with multi-channel marketing strategies, especially those that have driven sales growth. Highlight any specific campaigns that resulted in measurable outcomes, particularly in rural or coastal areas.
Demonstrate Cultural Understanding: Illustrate your understanding of the unique characteristics of the target areas mentioned in the job description. Discuss how you would adapt marketing strategies to resonate with different communities within Devon and Pembrokeshire.
How to prepare for a job interview at MECS Communications Ltd
✨Showcase Your Local Knowledge
Make sure to highlight your understanding of the Devon and Pembrokeshire regions. Discuss specific communities, their unique characteristics, and how you would tailor marketing campaigns to resonate with them.
✨Demonstrate Campaign Success
Prepare examples of previous hyper-local marketing campaigns you've executed. Focus on measurable outcomes and how your strategies directly contributed to sales growth in those areas.
✨Emphasise Collaboration Skills
Since the role involves working closely with field teams and local partners, be ready to discuss your experience in collaborating with various stakeholders. Share instances where teamwork led to successful campaign execution.
✨Be Ready for Creative Problem Solving
Expect questions about how you would tackle challenges specific to rural and coastal marketing. Think of innovative solutions that blend traditional and digital marketing methods to engage local communities effectively.
