Social Media Manager - 12 Month FTC

As the Social Media Manager across the next 12 months, you will be responsible for delivering the social media strategy for the business, with a focus on the Mecca Bingo brand. This role is both highly creative and analytical and requires someone who is agile and fast-thinking to capitalize on reactive opportunities, as well as someone who can be calm and collected to reflect and review data – taking key learnings forward and evolving the strategy. You will be part of a small, energetic, and collaborative team and will have the support of two execs. You’ll be a person who loves to explore new ideas and test new thinking. You’ll be eager to immerse yourself in the world of a bingo player and understand their loves, hates, passions, challenges, and fascinations. As a result, you’ll constantly be exploring new ways to engage them in our world and make sure our social pages offer conversational, shareable value to them and their networks.

Responsibilities

• Evolving and optimizing all opportunities to create a brand-driven community that is one of a kind in the industry and serves to retain and grow customer loyalty and engagement.
• The day-to-day leadership and priorities for the social media team and third-party social relationships both in the UK and in Gibraltar.
• The ability to motivate and manage remotely is as important as the understanding of the need to travel reasonably regularly.
• Ensuring that existing strategies work as hard as possible whilst constantly exploring new opportunities to reach, engage, and convert customers.
• Building effective relationships across the business including the creative studio, copy team, promo, community management, and performance marketing teams.
• Planning a three-month rolling social media content calendar, working with the immediate team and design resource to identify key opportunities, promotional messaging, and brand priorities to create a well-balanced, customer-centric plan.
• Managing all social media initiatives and social media content/distribution, reach/engagement measurement with a focus on engagement and sentiment, including a robust measurement framework.
• Continually monitoring results and data, evolving the strategy, and making recommendations to the wider business around priorities and budgets.
• Working closely with the Head of PR & Content in defining how we use customer-facing communications and content to optimize the overall social media strategy and wider content strategy across PR and blog.

Qualifications

• Experience in social media in consumer-facing multi-channel businesses working across retail and digital commercially focused businesses. Regulated industry experience is a plus.
• Proven track record in developing and delivering social media marketing and content distribution in a fast-moving multichannel environment or high transactional B2C business.
• The ability to plan, develop, create, and execute brilliant consumer content interactions via social media.
• Effective communicator and operator at middle management level.
• Excellent influencing skills to ensure positive and effective working relationships.
• Track record in leading and developing small teams.

Additional Information

• Capable of working under pressure and able to set and achieve high standards.
• Resilient with a strong work ethic.
• Self-confident, with the ability to contribute at a senior level.
• A problem solver willing to find new ways around obstacles.
• A passion for customer-centric communications, eager to constantly source insights and test new ideas to delight customers.
• Challenges conventional thinking to remove bureaucracy and unlock innovation.
• Open-minded, flexible, and willing to try new ideas, with an entrepreneurial spirit.