At a Glance
- Tasks: Shape and innovate brands in the fast-paced FMCG sector.
- Company: Dynamic company with a focus on growth and innovation in food products.
- Benefits: Competitive salary, creative freedom, and direct access to leadership.
- Other info: Opportunity for genuine ownership and career growth in a vibrant environment.
- Why this job: Join a small team where your ideas can make a real impact.
- Qualifications: Experience in brand marketing, NPD, and consumer insight in FMCG.
The predicted salary is between 63000 - 77000 £ per year.
Regular travel to our manufacturing site in Northamptonshire.
The role involves building brands rather than simply maintaining them. We’re looking for a commercially minded Senior Brand & Marketing Manager to help shape the next stage of our growth. Our roots are in honey, where we’ve built a substantial sourcing, manufacturing and packing operation. The business is evolving quickly with established brands and new concepts and acquisitions underway across breakfast, convenience foods, spreads and adjacent grocery categories. You’ll work directly with the founder and have real ownership across brand strategy, innovation, packaging and marketing. The founder will lead major supermarket relationships and buyer pitches; your role is to ensure we have brands and propositions worth pitching.
How you’ll work:
- You’ll be primarily London based, with regular involvement at our manufacturing operation in Rushden, Northamptonshire, particularly around NPD, trials and launches.
- We’re a small, entrepreneurial team with short decision-making lines. If an idea makes commercial sense, we move quickly.
You’ll probably thrive here if you:
- Are naturally curious about consumers, brands and categories.
- Can spot opportunities and turn them into strong propositions.
- Enjoy taking ideas from concept through to launch.
- Combine creative thinking with commercial judgement.
- Understand that great marketing ultimately needs to drive distribution and rate of sale.
- Want genuine ownership rather than managing one small part of a large organisation.
What you’ll be trusted to do:
- Shape the positioning and direction of our existing and emerging brands.
- Lead packaging, NPD and innovation projects.
- Use consumer and category insight to identify new opportunities.
- Build compelling, retailer ready propositions and presentations.
- Develop launch plans and marketing activity that drive trial and repeat purchase.
- Manage external creative, digital, PR and research partners where needed.
- Work closely with manufacturing, technical and commercial teams to ensure ideas are both exciting and viable.
- Build a clear marketing and innovation roadmap across the portfolio.
What we’re looking for:
Ideally, you’ll have strong experience in food, drink or FMCG brand marketing, whether with an established business, challenger brand or both. We’d particularly like to hear from people with hands-on experience in brand development, NPD, packaging, consumer insight and grocery retail. Experience across ambient grocery, breakfast, spreads, snacking, health, natural products or convenience food would be particularly relevant. We’re less interested in whether you’ve followed a conventional career path and more interested in what you’ve actually built, launched and grown. You won’t be inheriting a finished brand plan. You’ll be joining while several important products and brands are still being shaped, with direct access to the founder, genuine influence over strategy and investment, and a substantial UK manufacturing operation behind you. There is a lot to build.
Senior Brand & Marketing Manager – FMCG in Rushden employer: Meadows Honey
At Meadows Honey, we pride ourselves on being an excellent employer that fosters a dynamic and supportive work culture. With competitive salaries, performance-related bonuses, and the opportunity for direct access to senior decision-makers, our employees are empowered to take ownership of their roles and drive meaningful change within the company. Located in both Rushden and London, we offer a unique blend of autonomy and collaboration, ensuring that our team members can thrive while contributing to the growth of a leading UK food business.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & Marketing Manager – FMCG in Rushden
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Meadows Honey and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Meadows Honey are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Meadows Honey on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Meadows Honey. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand & Marketing Manager – FMCG in Rushden
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Meadows Honey. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Meadows Honey:Show us that you’ve done your homework! In your application, briefly mention what you admire about Meadows Honey’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Meadows Honey
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Meadows Honey will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Meadows Honey, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
