Regional Social Media and Digital Marketing Specialist in Manchester

We are looking to hire a Regional Social Media & Digital Marketing Specialist in our Manchester office! This role is essential to our Marketing & Communications department, and involves collaborating and aligning with key stakeholders (corporate marketing, regional marketing, product marketing, journal marketing and office/regional management) to develop and execute impactful social media and digital marketing campaigns and strategies for assigned locations. This includes creating content, executing campaigns, and handling paid promotion. This is a full‑time, in‑office role based in our Manchester city centre office, located next to Piccadilly Gardens.

Key Responsibilities

• Act as key knowledge source for all aspects of social media and digital marketing for assigned locations.
• Develop the regional social media and digital marketing strategy for assigned locations with key stakeholders.
• Own the content calendar (across key channels – Social, Paid, Regional Website, Digital Events etc) for assigned regions, ensuring timely execution and alignment with approved stakeholder messaging.
• Assist in the development of the broader regional marketing strategy.
• Develop and implement the paid social media strategy for assigned regions adhering to established frameworks, tools and processes.
• Prepare and present monthly report on organic and paid campaign performance across channels.
• Adapt social media and digital marketing strategy to align with feedback, change in industry landscape and corporate/stakeholder priorities.
• Build and maintain positive relationships with key stakeholders including JRS, Events, IOAP, Corporate Marketing etc.
• Collaborate with other Social Media and Digital Marketing personnel to maintain a culture of expert knowledge sharing and support.
• Engage in outreach activities with regional academic community in partnership to develop new region‑specific content e.g., interviews, webinars.

Additional Responsibilities

• Refine and adapt existing content based on performance data and brainstorm new content and campaign ideas to meet key objectives.

What We’re Looking For

• A Bachelor's degree or above in Communications, Marketing, Public Relations, Advertising, or a related subject (required).
• Some experience coordinating social media or digital marketing activities for business.
• Native‑level English proficiency (proficiency in other languages is a plus).
• Intermediate knowledge of key social media platforms, including Facebook, Twitter, LinkedIn and Instagram (experience with other channels is a plus).
• Strong knowledge of Facebook Ads Manager (skills with other Ad Managers is a plus).
• Experience using social media and digital marketing tools such as Hootsuite, Falcon and Sprout or Google Suite (GA4, Tag Manager, Search Console, etc.), as well as data visualisation tools.
• A core understanding of brand, communication, and digital marketing principles.
• Demonstrable organisational skills and prioritisation capabilities.
• Strong analytical skills.
• Interest in science and communications, and curiosity to learn more about the publishing industry.

Benefits

• Flexible Working Times – you are able to start work anytime between 7‑9am, and finish between 3pm‑6pm.
• Special Days Off – getting married or moving house? No need to use up your holidays, MDPI offers paid time off for such occasions.
• Our Culture – a friendly working environment with monthly lunch parties, office snacks and seasonal events.
• Bonus Incentives – depending on your role, you may be eligible for one of our bonus schemes which rewards high‑performing employees.
• Perkbox – you will have access to our benefit platform called “Perkbox.” This will provide you with a range of discounts and benefits across various retailers, including savings on food, drinks, tech, travel, and more.
• Health Cash Plan – after passing probation, employees are enrolled into our private health membership with Bupa. You can claim money back on dental, doctors, and prescriptions amongst many other health services.
• Modern City Centre Office – located next to Piccadilly Gardens, our office is a 10 minute walk from both Manchester Piccadilly and Manchester Oxford Road train stations. There are also tram stops outside of the building.
• Cycleshime – Save between 25‑39% on a bike and accessories.
• Techscheme – Save up to 10% on tax when purchasing tech equipment from places such as Ikea and Currys.

Diversity, Equality and Inclusion

At MDPI, we believe in fostering an inclusive work environment that respects and values individual differences and prioritises growth through continued learning, support, and feedback. We are always seeking new initiatives to advance diversity and inclusion across all our offices to create a more equal workforce.