Regional Social Media and Digital Marketing Specialist in Manchester

We are looking to hire a Regional Social Media & Digital Marketing Specialist in our Manchester office! This role is essential to our Marketing & Communications department, and involves collaborating and aligning with key stakeholders (corporate marketing, regional marketing, product marketing, journal marketing and office/regional management) to develop and execute impactful social media and digital marketing campaigns and strategies for assigned locations. This includes creating content, executing campaigns, and handling paid promotion. This is a full-time, in‑office role based in our Manchester city centre office, located next to Piccadilly Gardens.

Key Responsibilities

• Act as key knowledge source for all aspects of social media and digital marketing for assigned locations.
• Develop the regional social media and digital marketing strategy for assigned locations with key stakeholders.
• Own the content calendar (across key channels – Social, Paid, Regional Website, Digital Events etc) for assigned regions, ensuring timely execution and alignment with approved stakeholder messaging.
• Assist in the development of the broader regional marketing strategy.
• Develop and implement the paid social media strategy for assigned regions adhering to established frameworks, tools and processes.
• Prepare and present monthly reports on organic and paid campaign performance across channels.
• Adapt social media and digital marketing strategy to align with feedback, changes in industry landscape and corporate/stakeholder priorities.
• Build and maintain positive relationships with key stakeholders including JRS, Events, IOAP, Corporate Marketing etc.
• Collaborate with other Social Media and Digital Marketing personnel to maintain a culture of expert knowledge sharing and support.
• Engage in outreach activities with regional academic community in partnership to develop new region‑specific content such as interviews and webinars.

Additional Responsibilities

• Refine and adapt existing content based on performance data and brainstorm new content and campaign ideas to meet key objectives.

What We’re Looking For

• A Bachelor's degree or above in Communications, Marketing, Public Relations, Advertising, or a related subject (required).
• Some experience coordinating social media or digital marketing activities for business.
• Native‑level English proficiency (proficiency in other languages is a plus).
• Intermediate knowledge of key social media platforms, including Facebook, Twitter, LinkedIn and Instagram (experience with other channels is a plus).
• Strong knowledge of Facebook Ads Manager (skills with other Ad Managers is a plus).
• Experience using social media and digital marketing tools such as Hootsuite, Falcon and Sprout or Google Suite (GA4, Tag Manager, Search Console, etc.), as well as data visualisation tools.
• A core understanding of brand, communication, and digital marketing principles.
• Demonstrable organisational skills and prioritisation capabilities.
• Strong analytical skills.

We are also looking for someone who is interested in science and communications, and curious to learn more about the publishing industry!

Benefits

• Flexible Working Times – you can start work anytime between 7‑9am, and finish between 3‑6pm.
• Special Days Off – MDPI offers paid time off for occasions such as getting married or moving house.
• Our Culture – a friendly working environment with monthly lunch parties, office snacks and seasonal events.
• Bonus Incentives – depending on your role, you may be eligible for one of our bonus schemes which reward high‑performing employees.
• Perkbox – access to our benefit platform, providing discounts and benefits across various retailers.
• Health Cash Plan – after probation, employees are enrolled in a private health membership with Bupa, covering dental, doctor visits, prescriptions and other services.
• Modern City Centre Office – located next to Piccadilly Gardens, a 10‑minute walk from Manchester Piccadilly and Oxford Road train stations, with tram stops outside the building.
• Cyclescheme – save 25‑39% on a bike and accessories.
• Techscheme – save up to 10% on tax when purchasing tech equipment from places such as Ikea and Currys.