Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage Google Ads for key brands and support colleagues with best practices.
- Company: MDPI is a leader in open access publishing, promoting scientific exchange globally.
- Benefits: Enjoy flexible hours, special days off, and access to discounts through Perkbox.
- Why this job: Join a vibrant team with a friendly culture and opportunities for professional growth.
- Qualifications: Degree in Marketing or related field; 1+ years of PPC experience required.
- Other info: Located in Manchester city centre, close to transport links.
The predicted salary is between 28800 - 42000 £ per year.
A pioneer in scholarly open access publishing, MDPI has supported academic communities since 1996. Our mission is to foster open scientific exchange in all forms, across all disciplines. We operate more than 400 diverse, peer-reviewed, open access journals supported by over 35,500 academic editors. We serve scholars from around the world to ensure the latest research is openly and broadly available.
This is a full-time in-office role located next to Piccadilly Gardens in Manchester.
Main tasks and responsibilities:- Implement Google ads strategy for a portfolio of key brands (journals, initiatives, corporate).
- Provide support and training to others across the business on Google ads best practice.
- Weekly monitoring and monthly reporting of campaign performance.
- Build and maintain strong relationships with portfolio and others across the business.
- Implement paid Google ads activity for key corporate campaigns.
- Develop and implement key corporate campaigns and projects.
- Report on campaign performance.
- Academic degree in Communications, Marketing, Public Relations, or Advertising (or related).
- 1+ years’ experience of coordinating PPC activities for business on Google.
- Good knowledge of Google Ads Manager and all key functionality.
- Working knowledge of Facebook Ads Manager. Other Ad Managers is a plus.
- Knowledge of other social media and digital marketing tools such as Hootsuite, Tweetdeck, Brandwatch, Sprout and Google Ads would be advantageous.
- Good understanding of brand, communication, and digital marketing principles.
- Excellent English language skills (written and spoken); other language skills are beneficial.
- Good organisational, analytical and prioritisation abilities.
- Interest in science and science communications.
Please include a cover letter explaining how you meet the key requirements of the role.
Benefits:- Flexible Working Times: You are able to start work anytime between 7-9am, and finish between 3pm-6pm.
- Special Days Off: Getting married or moving house? No need to use up your holidays, MDPI offers paid time off for such occasions.
- Our Culture: A friendly working environment with monthly lunch parties, office snacks, and seasonal events.
- Bonus Incentives: Depending on your role, you may be eligible for one of our bonus schemes which rewards high-performing employees.
- Perkbox: You will have access to our benefit platform called “Perkbox.” This will provide you with a range of discounts and benefits across various retailers, including savings on food, drinks, tech, travel, and more.
- Health Cash Plan: After passing probation, employees are enrolled into our private health membership with Bupa. You can claim money back on dental, doctors, and prescriptions amongst many other health services.
- Modern City Centre Office: Located next to Piccadilly Gardens, our office is a 10-minute walk from both Manchester Piccadilly and Manchester Oxford Road train stations. There are also tram stops outside of the building.
- Cyclescheme: Save between 25-39% on a bike and accessories.
- Techscheme: Save up to 10% on tax when purchasing tech equipment from places such as Ikea and Currys.
Google Ads PPC Specialist employer: MDPI AG
Contact Detail:
MDPI AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Ads PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in Google Ads and PPC strategies. This will not only help you during interviews but also demonstrate your proactive approach to staying updated in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience with Google Ads. Engaging in conversations can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed or contributed to in the past. Be ready to share metrics and outcomes that highlight your success in PPC activities.
✨Tip Number 4
Showcase your passion for science and communication during your interactions with us. Understanding MDPI's mission and how your role as a Google Ads PPC Specialist fits into it can set you apart from other candidates.
We think you need these skills to ace Google Ads PPC Specialist
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to craft a cover letter that specifically addresses how your skills and experiences align with the key requirements of the Google Ads PPC Specialist role. Highlight your experience with Google Ads and any relevant campaigns you've managed.
Showcase Relevant Experience: In your CV, emphasise your 1+ years of experience coordinating PPC activities. Include specific examples of successful campaigns you've worked on, particularly those involving Google Ads Manager and any other digital marketing tools.
Highlight Analytical Skills: Since the role involves monitoring and reporting on campaign performance, be sure to mention your analytical abilities. Provide examples of how you've used data to inform decisions or improve campaign outcomes in previous roles.
Demonstrate Interest in Science Communication: Given MDPI's focus on scholarly publishing, express your interest in science and science communications in your application. This could be through mentioning relevant projects or personal interests that align with their mission.
How to prepare for a job interview at MDPI AG
✨Know Your Google Ads Inside Out
Make sure you have a solid understanding of Google Ads Manager and its functionalities. Be prepared to discuss your previous PPC campaigns, including strategies you implemented and the results achieved.
✨Showcase Your Analytical Skills
Since monitoring and reporting on campaign performance is key, be ready to demonstrate your analytical abilities. Bring examples of how you've used data to optimise campaigns in the past.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as a poorly performing campaign. Think through your problem-solving process and be ready to articulate it clearly.
✨Emphasise Your Communication Skills
As the role involves training others and building relationships, highlight your communication skills. Share experiences where you've successfully collaborated with teams or trained colleagues on best practices.
