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For Companies At a Glance
- Tasks: Lead and transform our marketing team to drive growth and engage institutional investors.
- Company: Join MDOTM, a leading AI-driven investment solutions firm with a dynamic culture.
- Benefits: Enjoy flexible working, annual retreats, professional development, and free snacks.
- Other info: Opportunity to build and scale a marketing function with excellent career growth.
- Why this job: Make a real impact by shaping marketing strategies in a fast-paced environment.
- Qualifications: Proven B2B marketing experience targeting institutional investors and strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
About MDOTM
MDOTM is the European leader in AI-driven investment solutions. Founded in 2015, in 2017, we were the only European fintech startup selected by Google for their acceleration program in Silicon Valley. Since then, we have been growing continuously and successfully. We have offices in London, Milan and New York. If you are looking for a fast-paced environment and you are willing to take ownership, this is the right opportunity for you!
Role Overview
MDOTM is looking for a Head of Marketing, with proven track record of engaging Institutional Investors, to transform our marketing team into a core strategic and revenue driving function. This isn't a role for someone who just wants to manage from a distance; we need a builder who thrives on getting their hands dirty while simultaneously shaping the company’s long-term trajectory. Working hand-in-hand with our C-suite, you will lead the strategy behind our awareness, content and account based marketing activities, targeting institutional investors. Your mission is to align the marketing activities deeply with our product roadmap and business goals to drive measurable growth.
Key Responsibilities
- Partner with our C-suite to define and continuously refine MDOTM’s value proposition, ensuring it is translated into highly targeted, account-specific messaging for institutional clients.
- Define the strategic framework for lead generation and Account-Based Marketing (ABM).
- Identify and prioritize key accounts, orchestrate multi-touch campaigns, and drive high-quality, conversion-focused pipeline.
- Work in tight alignment with Business Development to map target accounts, personalize outreach strategies, and accelerate deal cycles through tailored content, events, and engagement plans.
- Lead by example, balancing strategic leadership with hands-on execution across campaigns, content, and high-impact events.
- Establish a rigorous, data-led framework to measure marketing impact and ensure every initiative is aligned with MDOTM’s long-term commercial goals.
- Manage and grow the marketing team, fostering a culture of accountability, creativity, and commercial impact.
Skills required
- Proven track record in a senior marketing B2B role (Head of, Lead, or Manager) targeting or working within institutional investors (e.g. asset managers, banks, wealth managers).
- Deep understanding of the investment management ecosystem, with the ability to engage credibly and speak the language of institutional clients.
- Ability to translate complex quantitative, financial, and technological concepts into clear, compelling, and commercially effective messaging for a highly professional but non-technical audience.
- Demonstrated ability to build and scale a marketing function from the ground up, combining strategic vision with hands-on execution.
- Strong experience designing and executing Account-Based Marketing (ABM) strategies, driving targeted engagement and high-quality pipeline within defined accounts.
- Proficiency in using data to justify pivots in strategy and to measure the success of the marketing function.
- Ability to seamlessly switch between high-level strategy and day-to-day execution.
MDOTM’s Benefits
- Flexible smart working policies.
- Annual retreat for the team in an awesome location.
- Professional development.
- Free coffee and snacks.
Head of Marketing in London employer: MDOTM
Contact Detail:
MDOTM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to demonstrate your hands-on experience and strategic thinking, especially when targeting roles like Head of Marketing.
✨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their products, values, and recent news. Tailor your responses to show how your experience aligns with their goals, especially in engaging institutional investors.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for passionate individuals who want to make an impact. Plus, applying directly can sometimes give you a better chance of getting noticed by hiring managers.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to lead our marketing efforts and engage with institutional investors.
Tailor Your Message: Make sure to customise your application to reflect how your experience aligns with our needs. Highlight your proven track record in B2B marketing and your understanding of the investment management ecosystem. This will help us see how you can contribute to our goals.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to explain your achievements and how they relate to the role. We appreciate a well-structured application that makes it easy for us to see your potential.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at MDOTM
✨Know Your Audience
Before the interview, research MDOTM and their target market. Understand the needs and challenges of institutional investors, as this will help you tailor your responses and demonstrate your knowledge of the investment management ecosystem.
✨Showcase Your Hands-On Experience
This role requires someone who can get their hands dirty. Be prepared to share specific examples of how you've built and executed marketing strategies in previous roles. Highlight your experience with Account-Based Marketing (ABM) and how it drove results.
✨Align with Business Goals
Demonstrate your ability to align marketing activities with business objectives. Discuss how you’ve previously partnered with C-suite executives to refine value propositions and create targeted messaging that resonates with institutional clients.
✨Data-Driven Decision Making
MDOTM values a data-led approach. Be ready to discuss how you've used data to measure marketing impact and pivot strategies when necessary. Share examples of how data has informed your decisions and led to successful outcomes.