At a Glance
- Tasks: Lead and transform our marketing team to drive strategic growth and engagement.
- Company: MDOTM, a dynamic firm focused on institutional investors.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Join a creative team that values accountability and innovation.
- Why this job: Shape the future of marketing while making a real impact in a growing company.
- Qualifications: Proven B2B marketing experience with a focus on institutional clients.
The predicted salary is between 45000 - 55000 £ per year.
MDOTM is looking for a Head of Marketing to transform our marketing team into a core strategic and revenue driving function. This isn't a role for someone who just wants to manage from a distance; we need a builder who thrives on getting their hands dirty while simultaneously shaping the company's long-term trajectory.
Working hand-in-hand with our C-suite, you will lead the strategy behind our awareness, content and account based marketing activities, targeting institutional investors. Your mission is to align the marketing activities deeply with our product roadmap and business goals to drive measurable growth.
Key Responsibilities
- Partner with our C-suite to define and continuously refine MDOTM's value proposition, ensuring it is translated into highly targeted, account-specific messaging for institutional clients.
- Define the strategic framework for lead generation and Account-Based Marketing (ABM).
- Identify and prioritize key accounts, orchestrate multi-touch campaigns, and drive high-quality, conversion-focused pipeline.
- Work in tight alignment with Business Development to map target accounts, personalize outreach strategies, and accelerate deal cycles through tailored content, events, and engagement plans.
- Lead by example, balancing strategic leadership with hands-on execution across campaigns, content, and high-impact events.
- Establish a rigorous, data-led framework to measure marketing impact and ensure every initiative is aligned with MDOTM's long-term commercial goals.
- Manage and grow the marketing team, fostering a culture of accountability, creativity, and commercial impact.
Skills required
- Proven track record in a senior marketing B2B role (Head of, Lead, or Manager) targeting or working within institutional investors (e.g. asset managers, banks, wealth managers).
- Deep understanding of the investment management ecosystem, with the ability to engage credibly and speak the language of institutional clients.
- Ability to translate complex quantitative, financial, and technological concepts into clear, compelling, and commercially effective messaging for a highly professional but non-technical audience.
- Demonstrated ability to build and scale a marketing function from the ground up, combining strategic vision with hands-on execution.
- Strong experience designing and executing Account-Based Marketing (ABM) strategies, driving targeted engagement and high-quality pipeline within defined accounts.
- Proficiency in using data to justify pivots in strategy and to measure the success of the marketing function.
- Ability to seamlessly switch between high-level strategy and day-to-day execution.
Head Of Marketing (London Office / Hybrid) employer: MDOTM
Mdotm is an exceptional employer that fosters a vibrant and collaborative work culture in the heart of London. With a strong emphasis on employee growth, we provide ample opportunities for professional development and mentorship, ensuring our team members thrive in their careers. Our commitment to innovation and teamwork makes Mdotm a rewarding place to work, where your contributions directly impact our success and client relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing (London Office / Hybrid)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MDOTM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MDOTM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MDOTM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MDOTM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Marketing (London Office / Hybrid)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MDOTM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MDOTM:Show us that you’ve done your homework! In your application, briefly mention what you admire about MDOTM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MDOTM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MDOTM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MDOTM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
